Conclusion The increased importance of social signals means it is now essential to look at how, when, and why these signals influence rankings and position. Creating a Google+ page, adding social plugins, interlinking deep pages with social media properties and optimizing your social pages are all vital steps in tapping into the social Web while priming your brand for visibility in the social knowledge graph. … [Read more...] about How To Attribute Comparable Value To Search & Social Campaigns
This couldn’t be more true than when it comes to Social Media. One wrong move could spell a PR nightmare. It feels like we are walking on egg shells sometimes. Just look at what happened with poor Beyoncé. She made a fantastic performance at the Superbowl and then this: … [Read more...] about The Lasting Effect of Memes and Social Media Timing
The new Mashable is dynamic, picture-based, and focused on what’s being shared the most. The “What’s Hot” column, a column featuring the most popular stories, shows large, high-resolution pictures along with a quick excerpt from the story. Even without clicking through to read any of the stories, the audience has a pretty good idea of the days’ hottest news. … [Read more...] about How To Treat Your Social Media Strategy Like Your Content Strategy
Jordan Kasteler is a freelance marketing consultant, entrepreneur. Passionately innovating status quo. He has a history of entrepreneurship co-founding and serving positions in such companies as BlueGlass Interactive, an Internet marketing agency and SteelCast, a tech incubator housing several other self-started companies. His work experience ranges from in-house SEO at Overstock.com, marketing strategy at PETA, and to agency-level SEO. Jordan is also an international conference speaker, blogger, and book author of A to Z: Social Media Marketing. … [Read more...] about 9 Search & Social KPIs To Start Tracking Right Now
Usefulness Of Content Posted I have no major complaint with the content that both candidates are posting. They are posting friendly updates and images on Tumblr, they are putting up YouTube videos, and they are directing everyone where to actually vote. All of this is great. But can the search engines actually find all this content? … [Read more...] about Who Should Win The 2012 Social Media Election?