Where should you be sharing? There were some obvious winners — and some obvious losers. Not surprisingly, LinkedIn rated the highest. Also, 40% of marketers stated that SlideShare was “very effective” for the B2B technology space. Which is good news in the stat-heavy industry of tech. … [Read more...] about CMI Releases B2B Technology #ContentMarketing Trends 2016 Report
One primary situation I have come across is businesses that say they have tried everything and nothing works. After some listening and some questions, I find they have been working with technology firms and usually both sides are equally frustrated with the other. The next example tends to be about the reports technology firms send their clients. Generally these reports are computer generated and most often quite colorful with charts. The information in the report is always accurate, most of the time I find nothing wrong with the information.The issue is not what is in the report, rather what is not in the report. The bounce rates are usually not separated between advertising and organic marketing. Traffic Sources are not well elaborated or explained. Advertising budgets are not well discussed. Keyword quality scores are most often ignored…to name just a few. When it comes to meetings, they tend to not exist or, if they do, the discussion is about the reports that are missing … [Read more...] about Is your SEO Company A Marketer or a Technology Company?
With the use of the Raspberry Pi, a relatively inexpensive tool, kids are able to experiment with computer projects without much financial risk, compared to if they tinkered with a standard desktop computer instead. As making mistakes and subsequent guidance tend to be great for learning, using a tool that can be easily re-acquired at relative ease makes it perfect for kids. And with Raspberry Pi gaining even more traction around the world, a lot of future adults will have the knowledge on open source software and computing in general. This could have great benefits in areas where a gap exists in access to computing education, as well as society as a whole. … [Read more...] about 4 Cool Ways Raspberry Pi is Transforming Technology
The advancement of marketing technology specific to mobile devices has left most companies scrambling to figure out what they should be using and how they should be using it. It's become a larger part of an internal marketing team's role (as well as the supporting agency's job) to help figure this out. With thousands of mobile marketing technology companies to choose from, the big question is where the starting point should be and how you should approach it. … [Read more...] about CMO audit series, Part 2: Untangling the web of mobile technology
Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. … [Read more...] about Separate marketing technology fact from fiction at MarTech Conference in 2 weeks