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Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have been removed (i.e. job titles, companies & all third party data). Do you need a granular list guaranteed to contain highly-engaged users who are the most likely to convert? Then Facebook Custom Audiences are for you. What are Facebook Custom Audiences? Facebook Custom Audiences, also referred to as Custom Lists, are the holy grail for marketers focused on increasing ROI efficiency and improving overall engagement. However, a lot of marketers aren’t aware of all the options that Facebook provides. Keep reading to learn about all the options, along with specific tips for how and when to use them! Facebook Custom Audience targeting options: Understanding targeting options will help you set up custom audiences that align with your business goals. Facebook offers several audience targeting options. Website audiences … [Read more...] about Facebook’s Custom Audience Lists: Oh the People You’ll Reach!

I’m VERY excited to announce the release of the all-new YouTube Marketing Hub. What is it? The YouTube Marketing Hub is a free library of 30+ resources that cover everything you need to know about YouTube Marketing… including video editing, YouTube SEO, monetization, and more. In other words: It’s a one-stop-shop for anyone looking to start and grow their YouTube channel in 2018. You can check out the all-new YouTube Marketing Hub right here: Visit The YouTube Marketing Hub Why I Created The YouTube Marketing Hub When I first launched my YouTube channel, I wondered things like: “How do I come up with a name for my channel?” “How do I find keywords to optimize my videos around?” “What’s the best way to get subscribers?” “How do I use cards and end screens?” And to find the answers to these questions, I had to sift through dozens of articles and videos. That’s when I thought to myself: “Wouldn’t it … [Read more...] about Introducing: The YouTube Marketing Hub, A Free Resource Library

In today’s world, digital technology is constantly evolving. A company should always be on course with industry standards in their field, and that includes its website. Competitive business owners know the importance of SEO optimization. However, do they understand the benefits of a routine SEO audit? Any successful SEO strategy needs professional review and analysis over time. An SEO audit is a crucial process that can empower any business when properly utilized. What Is an SEO Audit? The term audit sounds intimidating to some – and for good reason. Usually associated with taxes and the headaches they bring, an audit means the opposite when it comes to your SEO. An SEO audit is a tool that helps re-assess a website’s ranking and how easily users can access and navigate it. Its goal is to analyze and evaluate, providing feedback to bring the site up to current standards. It will identify additional issues that may ultimately hinder growth, as well as provide a … [Read more...] about Why Any Business Should Consider an SEO Audit

On May 25th 2018, the most comprehensive change to privacy legislation ever undertaken —the EU General Data Protection Regulation (GDPR)— takes effect. Here at MySiteAuditor, data protection is something we take very seriously. As a cloud-based company entrusted with our customers’ data, we’ll continue to view the treatment of our users’ data as a top priority. MySiteAuditor and GDPR Continuing to protect our customers’ information is extremely important to us. Measures we are taking include: Continuing to invest in our security infrastructure. Giving users the ability to access their own data and delete their account. Ensuring there’s a consent checkbox and that all user data is gathered only after receiving appropriate consent. Anonymizing IP addresses for Google Analytics For customers located in the EU: Implementing on a more robust Cookie Policy to make sure that merchants have the information they need to get effective consent for … [Read more...] about MySiteAuditor GDPR Compliance Updates

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week, Google, YouTube, Bing, and LinkedIn launched some exciting new features on their respective marketing platforms. Check them out below! Google Upgrades Movie Search Experience This is one is for the movie buffs and casual moviegoers alike. Google has upgraded the movie search experience, expanding the movie search card with useful new features such as reviews from IMDB and Rotten Tomatoes, and shortcuts to buying tickets from participating cinemas. By simply searching “showtimes” or “movies”, Google displays films showing near you. Clicking on one of the listed movies pulls up a wealth of relevant information, including different theatre showtimes, locations, cast, reviews, and even trailer videos. When applicable, tapping on your desired showtime lets you buy tickets. This feature is currently only available on Android’s Google app and on … [Read more...] about This Week in Search: New Features Galore from Google, YouTube, Bing and LinkedIn

Steven Matt has been a member of MySiteAuditor since January 2017 and is the owner of Tell Me Your Goal in NYC. Below is a short story how MySiteAuditor skyrocketed his growth. Every time I read a testimonial for a company that sounds too good to be true, I wonder if it’s real or if it was paid for by the company. Well, I can assure you that I’m a real person and that I wasn’t paid by MySiteAuditor to write this. I really do love their product. I’ve been in the SEO business since 1995 when I built my first website a small boat dealer in Arizona. Since then, I have worked as the Vice President of Digital Marketing JPMorgan Chase & Co. and for some of the top NYC advertising agencies as a Digital Producer. I’m currently the Director of Digital Marketing at First Data Corporation in NYC. In the evenings I teach Digital Marketing at General Assembly and for NYC Business Solutions. As if I don’t have enough going on after work, I run a small … [Read more...] about How MySiteAuditor Increased my Revenue from $5,000 to $25,000 per Month in Less Than One Year

Since Google released their HTTPS ranking boost, SEOs and webmasters have been migrating their sites from HTTP to HTTPS. With that, we knew for years that the change of address tool does not support HTTPS migrations.John Mueller said the other day on Twitter that the tool is unnecessary, that is the reason they don't support the change of address tool for HTTPS migrations. He then went ahead and joked about potentially adding a "fake setting" so people feel better about their HTTPS migrations, like a placebo drug. He wrote "The Search Console "Change of Address" doesn't support http->https because it's unnecessary. Should we provide a fake setting anyway?"Of course the 302 comment is another joke at the SEO community. I believe this tweet was sparked by more Google vs SEO trust issues.Forum discussion at Twitter. … [Read more...] about Google Says Change Of Address Tool Unnecessary For HTTPS Migrations

Even in my small corner of the world, attribution, the language used to describe methodologies and technologies is often murky. "Attribution" means different things to different people, especially across our dynamic ecosystem of vendors, agencies and brands, not to mention the ad tech side of things. It also gets jumbled up with other sophisticated measurement techniques like marketing/media mix modeling (MMM) and further complicated with data science lingo, like AI and machine learning. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Alison Lohse Alison Lohse is COO and Co-founder of Conversion Logic. Alison spent the last 18 years focused on digital strategy for a number of Fortune 100 companies across many industries including telecom, retail, travel, B2B, CPG and tech. … [Read more...] about Whats in a name? MMM, multi-touch attribution and cross-channel attribution compared

Driving long-term growth through media channels has changed dramatically, and we are seeing a huge shift in media's role in propelling growth. As someone who has been in this industry for over a decade now, I've come to realize that the only constant in our industry is change. Change has been great for agencies who can keep up and clients who can stay ahead of their competition. There is a big difference, though, in small iterative changes in our industry and giant shifts that completely change the game for companies looking to push growth through media channels. I believe we are going through one of the greatest shifts in performance media of our time. In this post, we won't be looking at what channels you're advertising on and where you should consider optimization or expansion. Instead, we'll audit your channel philosophy and explain the key to getting ahead. Let's start by looking at where media channels have been. [Read the full article on MarTech Today.] Some … [Read more...] about CMO audit series, Part 3: Media channels (its not what you think)

Sharethrough, the native advertising SSP, has launched Unified Auction features in its Sharethrough for Publishers platform. The features are designed to reduce workflow friction in reporting and optimization by making mediation, adding multichannel demand sources and rolling up reporting across all demand sources a breeze. With the Unified Auction update, publishers can see all of their header bidders and direct sources in one place and facilitate a simultaneous auction. The Sharethrough header wrapper supports traditional display and video demand, in addition to native. "You'll only have one header wrapper, and publishers will want one that's multichannel, and other wrappers don't support native," said Alex White, Sharethrough VP of product marketing, by phone. While Sharethrough believes growth will come from native executions, "there is still a robust business in display, and that's where the liquidity still exists in programmatic," said White. "We're not … [Read more...] about Sharethroughs latest SSP update aims to dramatically simplify ad ops for publishers