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Uncategorized Emily Hogarth, 20 Sep 2018 Alas, the summer is coming to an end. No more sweaty days at the beach, or sweaty days in the park, or sweaty days with an ice cream in hand. But because of the horrendously warm weather we enjoyed this summer, there seems to be an air of excitement for the beginning of cooler days. You may be wondering when you can finally get out that heavy knit jumper you’ve tucked away all summer, or even hankering for that dreamy scarf you got last year. Or you may be thinking – when can I buy me some new threads? September seems to be the month when consumers get antsy for those winter essentials. Are retailers prepared for this early interest? Who’s best positioned this September for all those eager shoppers? And what terms are seeing uplift each September? September searches Using Pi Market Intelligence Platform, we can see that in previous years consumers have taken to the web to search for the two most essential warm weather items … [Read more...] about September search trends for the Fashion retailer

Uncategorized Emily Hogarth, 1 Oct 2018 This Elevate we’ve levelled up – we’re now hosting in the coolest co-working space in Brighton, Platf9rm. We’ve got three very different talks with one thing uniting them all: Search data. Our CMO, Sam Silverwood-Cope, begins by explaining how, in the past, SEO has been misunderstood and the value of search gets lost in translation. Its slowly changing, but we’ve still got a way to go. Sam sees tech performance and content performance as the two main parts of an SEO strategy. The tech performance is the foundation; your content can’t performs if you don’t have the technical part in place, but equally if you can’t translate the value and importance of that technical SEO in supporting commercials, landscapes, forecasting and the business decisions of every department, then as an SEO, you won’t get investment and as a company, you’ll struggle to elevate and succeed. Weldon … [Read more...] about Elevate Brighton

Uncategorized Emily Hogarth, 30 Nov 2018 Come January, we’ll all be feeling a bit worse for wear. We’ve made merry for far too long and it’s time to take a cold hard look at ourselves and make some hard hitting New Year’s resolutions. For many, this will include getting fit and working off all those roast potatoes. According to a YouGov survey, 41% of those making New Year’s resolutions last year said they wanted to improve their fitness. What’s the most popular way to get fit? Joining a gym. It’s an investment too – once you’ve paid for membership you better get working out or you won’t get your monies worth! It’s no secret that gym visits skyrocket in January. However, we may be seeing an increase to this already busy time; The Gym Group reported at 21% YoY increase of members visits during the first month of 2017. Which gyms are performing online and best positioned to benefit from growing interest? And what classes … [Read more...] about Witness the fitness: the growth of gyms in search

Uncategorized Sam Silverwood Cope, 9 Jul 2019 So, in June 2019 Google announced that they wanted to diversify the search engine results. What they meant by that was to not have the same domain appearing countless times for one search. Several years ago if you searched “Cheap Flights” for example you’d get 100s of results from cheapflights.co.uk – so Google shook it up. And now they are trying again. Google said “A new change now launching in Google Search is designed to provide more site diversity in our results.” Google added, “This site diversity change means that you usually won’t see more than two listings from the same site in our top results.” Apart from the fact they claim this diversification is happening, my colleague Jon has noticed they have actually made it worse. However, didn’t the whole “Diversity” drive at Google not make the whole HQ get hit with a massive irony thunderbolt? Google’s … [Read more...] about Google’s hypocrisy in their “Diversity” update drive

Charlie Rose is the owner of SEO Mechanic and one of our longest standing members since 2014. He’s an online marketing guru who has managed to generate north of 30,000 total audits. His story below summarizes how MySiteAuditor has helped him grow over the past 3 years. Our clients come to us over and over again with the same problem: they want to know why their site is not showing up in search results. Prior to MySiteAuditor, I was taking manual SEO audit requests through my site and spitting them out on an Excel document. While it kinda worked it was inefficient, to say the least… like an oval wheel. I had even attempted to make my own automated SEO auditor, which turned out not to be so easy. Now, I use MySiteAuditor. In less than 5 steps, a visitor to SEO Mechanic can get the answer. It analyzes their SEO health, benchmarks competitors, and exports the results as a PDF (even while I’m sleeping). SEO audit tools help shorten the sales funnel and educate leads on why … [Read more...] about How an SEO Audit Tool Can Improve Your Sales Funnel