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I came across this statement on the Web earlier this week, and wondered about it, and decided to investigate more: If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The rest are considered duplicates. ~ Link inversion, the least known major ranking factor. I read that article from Dejan SEO, and thought it was worth exploring more. As I was looking around at Google patents that included the word “Authority” in them, I found this patent which doesn’t quite say the same thing that Dejan does, but is interesting in that it finds ways to distinguish between duplicate pages on different domains based upon priority rules, which is interesting in determining which duplicate page might be the highest authority URL for a document. The patent is: Identifying a primary version of a document Abstract A system and method identifies a primary version out of different versions of the same document. The system … [Read more...] about How Google might Identify Primary Versions of Duplicate Pages

by Jim October 9, 2018 What I learned A tiny additional spend can make a big difference on Google Shopping A 10 to 1 return is expected from “known products” How Dynamic Search Ads helps automate the sales process How to analyse your mobile usability to optimise conversions See you at Pubcon in Vegas!!! Transcript Hey, welcome back, Rankers. How are you doing? We`re coming into spring here; well, nearly summer. Anyway, just a quick couple of announcements. I’m at Pubcon next week so come and say hello in Vegas if you`re there. I`m speaking at two sessions, and it should be a lot of fun. I wanted to talk to you a little bit today about making more money. 1 Cent Difference So that`s great, right? Usually, with a shopping campaign we`ve said if you can get a 10 to 1 return on known products, so not things like, say, gift hampers, which would be unique or things like unique pieces of furniture that are hard for people to compare. So when you`ve got a product that is … [Read more...] about Using organic to leverage paid media

Uncategorized Emily Hogarth, 1 Oct 2018 This Elevate we’ve levelled up – we’re now hosting in the coolest co-working space in Brighton, Platf9rm. We’ve got three very different talks with one thing uniting them all: Search data. Our CMO, Sam Silverwood-Cope, begins by explaining how, in the past, SEO has been misunderstood and the value of search gets lost in translation. Its slowly changing, but we’ve still got a way to go. Sam sees tech performance and content performance as the two main parts of an SEO strategy. The tech performance is the foundation; your content can’t performs if you don’t have the technical part in place, but equally if you can’t translate the value and importance of that technical SEO in supporting commercials, landscapes, forecasting and the business decisions of every department, then as an SEO, you won’t get investment and as a company, you’ll struggle to elevate and succeed. Weldon … [Read more...] about Elevate Brighton

Voice search continues to be a hot topic in SEO. As per comScore’s predictions, 50% of all searches will be conducted via voice functionality by 2020 – and even more will be completed without looking at a screen. By last year, 13% of all households in the United States owned a virtual home assistant – like Amazon Echo or Google Home – but this figure is projected to increase quickly over the next few years. Don’t be fooled by the margin on these predictions, however – it might seem reasonable to think that voice search isn’t a major player yet, but it’s already a reality. According to alpine.ai, there will be one billion voice assistant enabled devices in circulation by the end of the year, and there are already over one billion voice searches per month, based on data from January 2018. If these figures seem high, note that alpine.ai actually state that their models show higher totals, but these are the figures they chose to set … [Read more...] about How to Optimise for Voice Search in 2018 and Beyond

by Jim September 20, 2018 It’s that time of year again as Jim Stewart packs a suitcase and boards a plane destined for the glitz and glamour of Las Vegas! Jim has once again been invited to speak at Pubcon 2018, the world’s premier conference for search engine optimisation and social media devotees. This year’s Pubcon expo extravaganza will be hosted at the Las Vegas Convention Centre from October 16-18 and will once again feature a who’s who of industry heavyweights and talent. Jim will join fellow speakers like Gary Illyes from Google as he shares his thoughts on SEO and Content Marketing. Pubcon offers an unrivalled opportunity to network with digital professionals from around the globe as you attend Master Training Workshops, keynote speaker addresses, learn cutting edge industry insights, and enjoy the nightlife unique to this desert oasis. Pubcon also offers the chance to mingle in the expo hall where you can meet with marketers and vendors and pick up … [Read more...] about PubCon 2018