Keyword research is essential to your overall SEO game plan. Keywords make your pages more discoverable on Google and draw more of the right traffic to your website. This increases clicks, conversions — and possibly even sales. When it comes to keyword research, however, there is no one set strategy that you should rely on. Instead, it’s important to spread your wings and try things your rivals aren’t. Here are the top 5 brilliant keyword research strategies you should try out: 1- Concentrate On Your Niche Take a look at your audience and what interests them the most. What are they searching for? Then, take a look at your products and identify the keywords your customers are using to find your brand. Perform a search of the most obvious terms in your niche, and then use an SEO tool to find derivative keywords. While high-value keywords are important, it’s also a good idea to use derivative keywords, too. These can help you to … [Read more...] about 5 Brilliant Keywords Research Strategies You Should Try Out
If you are using Adwords then you need to use any one of the models given below in order to run your ads on Google search network or the Google display network: CPC (Cost Per Click)- The commonest of all bidding options available in Adwords. Cost Per Click means the amount you pay for each click on your ad. Suppose, you wish to pay to Google every time someone clicks om your ad then that value is defined by the name cost per click. There is a difference between actual CPC and Max. CPC. You can define maximum cost per click but you cannot define the actual cost per click because the actual CPC is decided by Google automatically based on your closest competitor bid. Suppose I set my maximum CPC to $2 per day then my CPC for a specific campaign can be $1.5, $1.9, $1.82 etc. It can vary depending on the search queries and other bids but in no case it will exceed $2. CPC is the preferred mode of advertisement if your aim is to generate traffic … [Read more...] about What are CPC, CPM, CPA and CPV in Adwords?
by Jim December 4, 2018 What I learned Change all your Google My Business addresses Data can come from several Google databases Addresses can have discrepancies Target consistency Remember your own site’s structured data Transcript Hey, welcome back, Rankers. Today is the day that we move. So, all this stuff you’ve seen me drag out from 20 years ago and those sorts of things, it’s because we’ve been moving. And today is the first day in the new office. So, one of the things that we have to do when we get there is change all the Google My Business entries and any other sites out there that might have our address on with citations back to our website, and this is really important to do. Google Misdirection The same is true with Google. It will vary, and sometimes it will show the address if it understands, but sometimes with our old one, it didn’t because it was looking for factory, and we were listed as unit, which was the correct address. Sometimes, … [Read more...] about Change of Address? Make sure you update all of them
Uncategorized Emily Hogarth, 30 Nov 2018 Come January, we’ll all be feeling a bit worse for wear. We’ve made merry for far too long and it’s time to take a cold hard look at ourselves and make some hard hitting New Year’s resolutions. For many, this will include getting fit and working off all those roast potatoes. According to a YouGov survey, 41% of those making New Year’s resolutions last year said they wanted to improve their fitness. What’s the most popular way to get fit? Joining a gym. It’s an investment too – once you’ve paid for membership you better get working out or you won’t get your monies worth! It’s no secret that gym visits skyrocket in January. However, we may be seeing an increase to this already busy time; The Gym Group reported at 21% YoY increase of members visits during the first month of 2017. Which gyms are performing online and best positioned to benefit from growing interest? And what classes … [Read more...] about Witness the fitness: the growth of gyms in search
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