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Preparing for Autumn Although online searchers may be using September as a research month before actually purchasing winter items, it’s imperative that retailers are present during this research phase so shoppers will return to them once they are ready to commit. It therefore makes sense for retailers to start advertising their Autumn/Winter products before Autumn is in full swing. … [Read more...] about September search trends for the Fashion retailer

Whats more, users behave differently on search and social; on social we have the freedom to be emotive and present ourselves to the world however we please. Whereas search is more private and direct. So for example, Emma imagines she works at LoveHoney – what someone might say on social about a fun date night with their significant other, may not completely line up with what they are searching for privately on Google….. … [Read more...] about Elevate Brighton

Should gyms be focusing on generic gym terms (such as ‘24 hour gyms’, ‘find gym’, ‘gym with pool’) rather than membership terms (‘best gym memberships’, ‘cheap gym membership’, ‘gym membership deals’?) … [Read more...] about Witness the fitness: the growth of gyms in search

Google said “A new change now launching in Google Search is designed to provide more site diversity in our results.” Google added, “This site diversity change means that you usually won’t see more than two listings from the same site in our top results.” … [Read more...] about Google’s hypocrisy in their “Diversity” update drive

That said, we don’t want to overwhelm or scare clients away by reporting thousands of site issues. We use MySiteAuditor because their SEO audit report shows enough information without being overly complicated. Later on, we take deeper dives into particular site issues. … [Read more...] about How an SEO Audit Tool Can Improve Your Sales Funnel