From news outside the world of search engine optimization; a new app from Google – Cameos – has officially launched, allowing celebrities and other public figures to shoot home-made video responses to frequently asked questions in Google search results. The app is intended to aid in eliminating false information by turning up answers in the form of face-to-face video. Cameos One Year Ago The app comes as an extension of a trial program from last year, where the video responses were embedded into search results for some mobile users. During this time, only invited figures could participate, but now anyone can apply to be accepted by the app. The first celebrities to try the app out last year included Gina Rodriguez, Mark Wahlberg and Will Ferrell, who has explained through the app why he can speak Swedish, and what his favourite dad joke is. How Does Cameos Work? Google presents a Cameos user with popular questions that have been collected about them, along with … [Read more...] about Celebrities Film Q&A for Google Search Results with New App Cameos
Google My Business is one of the most powerful tools at your disposal for Local SEO. In this blog post, we’ll show you how to fully optimise your Google My Business Listing and appear in local search results. First Step? Claim And Verify Your GMB Listing To check if you have a Google My Business Listing, simply enter your business name into “Create Google My Business Page” – your business will automatically appear if it has an active listing otherwise you can select ‘next’ to fill in the relevant details and create your listing. There are two methods for verifying your Google My Business listing. You can either (1) get a code sent to the business’ phone number or (2) have a postcard sent to the business address. Either process works but calling is the faster method. Once verified, you will be able to respond to reviews, post updates and manage your GMB listing. Tip 1: Ensure All Details Are Up To Date Once you have access to your Google My … [Read more...] about How To Optimise Your Google My Business Listing
Books, Articles, and Papers If you are new to SEO, you may want to learn some more. I found some papers, books, and articles online that I wanted to share. Google: Search Engine Optimization Starter Guide A helpful introduction to SEO from Google. If you are going to do SEO or have SEO done to your Website, you should learn as much about it as you can. Seeing what Google says about it is a good place to start. The Beginner’s Guide to SEO Another introduction to SEO, produced by an SEO toolmaker’s site; with another helpful look at how Search Engine Optimization works. A Standard for Robot Exclusion In the earliest days of the Web, a newsgroup was launched to help people figure out how to deal with robots crawling loose all over each other’s servers. They came up with some solutions, known as a robots.txt file. W3C HTML If you are going to have a presence on the Web, you should learn something about the language that it is written in. This introduction to HTML will … [Read more...] about SEO Resources to Learn More
The new AdWords (excuse me, Google Ads) Interface rolls out tomorrow, July 24, 2018. Say goodbye to the option of switching back to the UI you know and love. This is happening. Now, first and foremost: DON’T PANIC. To be fair, Google gave us a lot of time to get used to the new user interface. The beta version started to roll out in Spring 2017 for advertisers, giving us over a year to vet the new experience. During the last year, Google has worked on moving all of the features over in waves, even working with advertisers like Seer to understand what we needed to see (one of the perks of being a #premierpartner). Where the Key Components Have Moved To All major tabs – Instead of being featured at the top in a left-to-right fashion, Google has moved them to a left-hand navigation bar next to the evergreen campaign navigation. The All Search/Display/Shopping/Video campaigns selection is static in the new campaign navigation bar to make for faster pivots when checking in on … [Read more...] about How to Navigate the New AdWords UI
The following job search site list you can search full Information about most accepted job websites. By using these sites employees and unemployed can find there expected jobs. These Job search sites is a query based search engines. You can find easily any type of jobs like Information and technology professional jobs, management jobs, account executive, software development, banking, garments and government jobs for your career. 1 Indeed.com - Alexa rank = 98 Indeed, is a biggest job posting and searching meta- search engine with millions of proficient job listings from billions of websites. Indeed, was founded by Rony in November 2004. It is most popular and visited site in USA. Above 150 million visitors use this site worldwide. The main service of indeed - website forms fillip, resume upload, salary search, job trends, job search. 2 Careerbuilder.com - Alexa rank =790 Careerbuilder was developed by Robert McGovern in year 1995.Its helps to find the right … [Read more...] about Top 12+ Best Job Search Sites
Learning to work with large data sets is like growing up: you start with spreadsheets, with fragile functions that break on any change to the data. Then you begin to crawl and maybe learn VLookups to join data together. Your data might be a hundred rows in a spreadsheet and works just fine. Your spreadsheet might scale up to a few thousand rows but it’s a little slow. Moving into larger data, you have hundreds of thousands of rows and it just won’t work. You might find some hacks, but you want to go faster. You’re past the crawl stage and walking but you see people running. The runners are the programmers. They can move faster, scale, and push the limits while you’re stuck in Excel. You can go to places in twice, three times the speed but it means you need to be much more coordinated and agile. It’s a lot of work but you’re inspired! You decide to take the leap with a couple of programming courses which—let’s be real—are boring. … [Read more...] about A Non-Coder’s Journey to Becoming a Data Engineer
Pure SEO’s ‘This Week In Search’ series takes a look at the top SEO and SEM news stories from the week. This week, Google releases statistics for the annual Webspam Report for 2017, Google responds to feedback on the Google My Business’s new agency dashboard for organisation accounts, Facebook makes it possible for users to view all the ads a page is running, and we take a quick look at the automated tools on the new Google Ads. Google’s Annual Webspam Report for 2017 Google recently released statistics for their annual Webspam Report. This outlines how the huge search engine combats spam on the web that violates webmaster guidelines. According to Google, for many years less than 1 per cent of search results that users visited were considered spammy. The search engine giant further reports that they’ve managed to further reduce this number by half. In the past year, they’ve fought against website hacking. Hacked websites pose serious … [Read more...] about Google Releases Annual Webspam Report for 2017 and More!
As performance marketers (and, frankly, as humans), we all lead busy lives. While we don’t have the magic formula for bending the space-time continuum, there are a few things that we’ve picked up along our way that have helped us get back some of that precious time. These are all small tweaks, optimizations, and efficiencies you can enable in those five minutes while your lunch heats up, or those 10 minutes in between meetings. Soon enough those minutes add up and could lead to a significant impact on your managed accounts. Check ‘em out below and shoot us a message on other quick AdWords optimizations you’d like to share! Enabling ad extensions Potential customers are making decisions quickly on the search results page (SERP). Ad extensions offer additional helpful information to guide people to click on your ad over your competitors’ ads. They add extra value by increasing visibility and creating distinction among other ads. Adwords ad extensions are an … [Read more...] about Five AdWords optimizations you can implement quickly
06/22/2018 by Bill Slawski Leave a Comment Sharing is caring!0sharesFacebookTwitterGoogle+LinkedInPinterestunsplash-logoBraden Collum Organic Search 1. Domain Age and Rate of Linking2. Use of Keywords3. Related Phrases4. Keywords in Main Headings, Lists, and Titles5. Page Speed6. Watch Times for a Page7. Context Terms on a Page8. Language Models Using Ngrams9. Gibberish Content10. Authoritative Results11. How Well Databases Answers Match Queries12. Suspicious Activity to Increase Rankings13. Popularity Scores for Events14. The Amount of Weight from a Link is Based upon the Probability that someone might click upon it15. Biometric Parameters while Viewing Results16. Click-Throughs17. Site Quality Scores18. Disambiguating People19. Effectiveness and Affinity20. Quotes21. Category Duration Visits22. Repeat Clicks and Visit Durations23. Environmental Information24. Traffic Producing Links25. Freshness26. Media Consumption History27. Geographic Coordinates28. Low Quality29. Television … [Read more...] about Five Years of Google Ranking Signals
Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have been removed (i.e. job titles, companies & all third party data). Do you need a granular list guaranteed to contain highly-engaged users who are the most likely to convert? Then Facebook Custom Audiences are for you. What are Facebook Custom Audiences? Facebook Custom Audiences, also referred to as Custom Lists, are the holy grail for marketers focused on increasing ROI efficiency and improving overall engagement. However, a lot of marketers aren’t aware of all the options that Facebook provides. Keep reading to learn about all the options, along with specific tips for how and when to use them! Facebook Custom Audience targeting options: Understanding targeting options will help you set up custom audiences that align with your business goals. Facebook offers several audience targeting options. Website audiences … [Read more...] about Facebook’s Custom Audience Lists: Oh the People You’ll Reach!