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Uncategorized Sam Silverwood Cope, 9 Jul 2019 So, in June 2019 Google announced that they wanted to diversify the search engine results. What they meant by that was to not have the same domain appearing countless times for one search. Several years ago if you searched “Cheap Flights” for example you’d get 100s of results from cheapflights.co.uk – so Google shook it up. And now they are trying again. Google said “A new change now launching in Google Search is designed to provide more site diversity in our results.” Google added, “This site diversity change means that you usually won’t see more than two listings from the same site in our top results.” Apart from the fact they claim this diversification is happening, my colleague Jon has noticed they have actually made it worse. However, didn’t the whole “Diversity” drive at Google not make the whole HQ get hit with a massive irony thunderbolt? Google’s … [Read more...] about Google’s hypocrisy in their “Diversity” update drive

by Jim July 4, 2019 Off to Portugal this week to attend the SEMrush Summer Jam, their annual event where they invite customers to give them honest customer feedback. Sounds logical, right? I’ve been exploring some of their new tools and one in particular is excellent at collating data and ideas into one place. SEMrush has a raft of cool tools, so it’s just a case of finding one that works for you and mastering it. What I learned The SEMrush Summer Jam is a great idea Topic Research tool presents ideas well Headlines and questions can inspire ideas Investigate others peoples’ domains Find a tool that works for you and run with it! Transcript Hey, welcome back Rankers. I’m off to the SEMrush Summer Jam this week to get away from Melbourne’s cold. Yay! It’s scorching hot in Europe. Yay! So we’re going there, and for those who aren’t familiar with the SEMrush Summer Jam, it’s an annual event where SEMrush basically bring in people to … [Read more...] about Research brand & customers

by Jim June 26, 2019 Heading back to Cairns soon to do another revenue workshop. It’ll be a bit more SEO based and focused on helping those businesses that aren’t quite ready to move on to our fully fledged revenue model. I’ll be teaching the low touch, high impact’ points to ready a site and explain why you need to stop thinking of your homepage as a shop window. What I learned The revenue model isn’t for everyone but we still like to help Your data needs to be ready What are your low touch/high impact changes? Don’t copy the big end of town Your. Homepage. Is. Not. A. Shop. Window. Transcript Hey, welcome back Rankers. It`s three degrees in the studio this morning, so I`m going to be quick. Melbourne. Winter. We`re here. Interested in a Cairns workshop? I`m doing a workshop in Cairns, 25th of July, this year, and it`s the revenue workshop that we just ran at Retail Global, as well. I stopped running SEO workshops back in about 2010, and I`ve … [Read more...] about A Home Page Is Not A Shop Window

QSR stands for Quoted Search Results which is a term used to represent the exact number of web results that are present on Google for any exact search phrase. Example Suppose you are searching for the term "How Does Seo Help" on Google. The total number of web results displayed are 325,000, however this is not an accurate count of the total number of web pages present on Google for this query.  If you dig deeper till the last shown results, you will see only 365 results. This is the accurate count of the number of web pages present for the query "How Does Seo Help". Why This Happens? The total number of exact search results changes from the first page to the last page because Google digs deeper and deeper into the search index and presents the exact number. Here is a video by Matt Cutts explaining the reason for change in the number of search results when we dig depper in Google. How to Find QSR Easily? You can use Jaaxi to find accurate numbers of QSR as … [Read more...] about QSR- Quoted Search Results

Trust is an important Google ranking factor. Knowledge based Trust Score is a metric that is computed by Google internally in order to judge the importance of a website. KBT scores rely on factual correctness of information while judging the trustworthiness of any website.  Trust is one of the 3 factors associated with EAT that can climb up your rankings. Here are 11 ways that will help you to make your website trustworthy.  1- Prepare Content With Lots of Supporting Data A study by SurveyMonkey revealed that people trust content that contains supporting data.  This means you need to back up your saying with links to research that proves the truth of your sayings. This becomes more important when you are publishing content related to medicines because advice without proper links to medical research can put the lives of the people in the danger. Hence, Google trusts websites that regularly link to research and provide ample proof that the content that is being … [Read more...] about How to Make Website Trustworthy?