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But because of the horrendously warm weather we enjoyed this summer, there seems to be an air of excitement for the beginning of cooler days. You may be wondering when you can finally get out that heavy knit jumper you’ve tucked away all summer, or even hankering for that dreamy scarf you got last year. Or you may be thinking – when can I buy me some new threads? … [Read more...] about September search trends for the Fashion retailer

Price Selection Fulfilment Service It’s important for marketing to start with a price-first position, as customer trust starts with pricing and value; if you don’t have the right pricing, people will navigate away and conversion will happen elsewhere. Marketing and pricing strategies must be in sync. … [Read more...] about Elevate Brighton

Unsurprisingly searches peak in January, however there is also an interesting peak in September each year – are searchers having mini resolutions at the end of summer/beginning of the school year? Or are we just happier to rejoin the gym as the summer nears its end, we get less sun, and our FOMO gradually diminishes? … [Read more...] about Witness the fitness: the growth of gyms in search

Search Term: Apps Search Term: Maps Search Term: Music Search Term: Photos Why are half of all searches zero click searches? Easy. It’s because so many searches now give you a lot o the information you need on the SERPs page. What’s the point in clicking if Google gives you everything already formatted? Whether it’s sport, weather, movies or shopping, Google is owning it all. … [Read more...] about Google’s hypocrisy in their “Diversity” update drive

Prior to MySiteAuditor, I was taking manual SEO audit requests through my site and spitting them out on an Excel document. While it kinda worked it was inefficient, to say the least… like an oval wheel. I had even attempted to make my own automated SEO auditor, which turned out not to be so easy. … [Read more...] about How an SEO Audit Tool Can Improve Your Sales Funnel