I’m SUPER excited to announce the release of the SEO Marketing Hub. This free resource library covers over 35 key topics — including Schema, sitemaps, SEO software, content audits, link bait, rich snippets, and lots more. You can check out the brand new SEO Marketing Hub right here: Visit The SEO Marketing Hub All in all, this resource library contains over 50,000 words, 700 screenshots, as well as 150+ custom-designed diagrams, charts and visuals. Needless to say, this is the biggest content project my team and I have ever worked on. I’m really happy with how The SEO Marketing Hub turned out. And I hope you get a ton of value from it. Check out the SEO Marketing Hub. Here’s How It Works: The SEO Marketing Hub is broken down into 7 core topics: SEO Fundamentals – Here’s where you catch up on the basics of search engine optimization. You’ll learn what SEO is, how it works, strategies for finding keywords, tips for SEO-friendly web development, … [Read more...] about Introducing: The SEO Marketing Hub, A Free Library of SEO Resources
by Jim January 31, 2019 What I learned Is your site carrying too much baggage? A lighter site is a faster site Don’t add anything before calculating its impact How will changes affect revenue? Fix issues before making changes Transcript Hey, welcome back Rankers, and big hello to Pubcon, Florida at the moment going on. I want to talk to you today about revenue again, but in the context of where it fits in the day to day of getting things done on your site. Because quite often, in medium sized organisations, there might be a lot of people involved in the website, or that have vested interests on the real estate of the website. There’s an argument going on about what we should have on the front page, what we should have on the footers, the menu. The thing that you’ve got to remember if you’re a retailer is that what you’re looking to do, or what you should be looking to do first, is to strip that site back, so it has the least amount of baggage as … [Read more...] about Stop! What effect will it have on $?
by Jim January 16, 2019 What I learned 2019 should be about revenue; not rankings Speed can impact revenue across all channels Discover the tools we use to measure speed Why speed is so important for revenue Transcript Hey welcome back Rankers, Happy New Year, and what is big for SEO in 20- no I’m not doing that, they make me go to sleep those podcasts. I don’t care what’s big for SEO in 2019, I care what’s big for revenue in 2019. Revenue over rankings every time, and I want to talk to you a little bit about one of the metrics that we look at a lot, and that is speed. How that can impact the revenue across each of your channels. So it will impact your organic, how much traffic you get, how well it converts, paid, direct, email, all of these things are affected by speed. There’s a number of tools that I use when we’re looking at speed, and Google Search Console crawl stats, webpagetest.org, GTMetrics.com, and the one that I’m using a lot … [Read more...] about Speed in 2019. What the tools won’t tell you
The Seo game is over for low quality exact match domains. Until recently many companies have booked exact keyphrase domains to get an upper hand in the search engine rankings as Google highly valued the keywords present on the domain name. Now, Matt Cutts (head of the Google's web spam team) has tweeted "New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin." This is the tweet that was posted by Matt Cutts on 28 September What are exact match domains (EMD)? Exact match domains are created with respect to the keywords or keyphrases that a brand is targeting. Some examples are shared below:- honey-chilli-potato.com (created with the purpose of ranking for keyphrase "Honey chilli potato" hotels-in-manesar.com (created with the purpose of ranking for keyphrase "Hotels in Manesar" (The examples above are just shown as an example, these bears no resemblance to any brand or online business) No more no quality stuff … [Read more...] about Seo Game Over For Low Quality Exact Match Domains- EMD Update
You definitely want conversions from your website but a slow site can literally kill conversions. Starting July 2018, page speed became a ranking factor for mobile searches. It was already a ranking factor for desktop searches since 2010. People often get confused between page speed and site speed but in reality, page speed is the individual loading time for a particular web page while site speed is the average load speed of the pages contained in your site. Both site speed and page speed are important because users want search results that load faster. What Is The Ideal Loading Time For A Website? The ideal load time for a website is 2 seconds. The longer the wait, the higher the chances of user bouncing back and the lesser the conversions. Besides, the average time to first byte should be under 1.3 seconds and the total size for a mobile webpage should be less than 500 KB. Tools To Check Your Site/Page Speed The following tools are … [Read more...] about Complete Guide To Improve Your Page Speed