Yoast Academy is branching out! You’re probably familiar with our collection of SEO courses. But without a functional website, good luck trying to get it ranked! The better you set up your site, the easier it is to make sure it gets found and enjoyed by your audience. That’s why we’ve decided to help you take your first steps towards a great WordPress website. Or fix some of the mistakes you’ve made in the past, of course. Next week, we’re releasing a new and free Yoast Academy course: WordPress for beginners! Sounds interesting, what can I expect? Whether you’re new to WordPress or looking to improve your setup, the course shows what a well-maintained WordPress site looks like. From what WordPress is and does, to managing your site with user roles and security: we cover it all. And everything in-between, like: getting your site up and running;using plugins, themes, and widgets to get your site exactly how you want it;getting your settings right for … [Read more...] about Get ready for our free WordPress for beginners course!
The SEO community is thinking up names for the Google Reviews rich results algorithm update and what seems to be catching on is Starmageddon. But Danny Sullivan from Google chimed in and said Google internally calls this the "Sept. 2019 Review Rich Results Update."Personally, I am a fan of Starmageddon but I was not a fan of Mobilegeddon, which I have said before. The ironic thing is that Danny Sullivan came up with Mobilegeddon despite what Google called it back then. Now the tables have turned and Danny works at Google and he said it is called boring "Sept. 2019 Review Rich Results Update." What should we call it? Or who cares? :)Forum discussion at Twitter. … [Read more...] about Google Starmageddon vs Sept. 2019 Review Rich Results Update
Danny Sullivan from Google said yesterday that the new algorithm to be more restrictive on when to show reviews rich results in the search results is still rolling out. He said if you see reviews showing up in the snippets that don't comply, they should go away soon.He wrote on Twitter "The change is still rolling out, so these will probably resolve naturally." "We might create a special form, if needed, later," he added, if it doesn't catch everything.As we reported yesterday, we already saw a decline in reviews in Google since it started rolling out. It seems like the trend keeps going where Google is showing less reviews today then it did even yesterday. So it does still appear to be rolling out. If Google comes out with a form to report issues, we will let you know. For now, let's see if the algorithm does what it is suppose to.Forum discussion at Twitter. … [Read more...] about Google: The Reviews Rich Results Algorithm Still Rolling Out
We’ve all been there, seeing a ton of traffic going to our site and then checking leads/sales to see ZERO, nada. What?! Ugh! You’ve done everything: created a beautiful website to showcase your products, implemented quick SEO tips and spread the word to your loyal following on social media. It all led to a nice uptick in traffic. Unfortunately, unless your landing page is set up correctly to convert traffic into paying customers, you’re dead in the water. Before you reap the benefits of your marketing efforts, you still have a few integral things to do. One of them involves creating a landing page that converts visitors into customers. Don’t be misinformed here: A landing page is not your home page. It’s a very specific, isolated page that works to collect emails or important information so you can convert visitors into leads and leads into sales. Customers are directed to a landing page after they’ve clicked on one of your calls to action (CTA). … [Read more...] about How to Create a Landing Page that Converts
Yesterday I covered how Google was showing emojis in the auto-complete search suggestions. Now, Google is also showing emojis in the display URLs of some Google Ads in the search results. Brent Nau posted a screen shot of this on Twitter, here it is:I've seen this years ago with emojis in Google Shopping Ad URLs but I didn't see it in the core Google search ads before. I guess this one slipped through?Forum discussion at Twitter. … [Read more...] about Google Search Ad With An Emoji In The Display URL