On what has been hailed as the hottest day of the year so far, we hosted our second edition of Leeds Loves Search as part of the Leeds Digital Festival. We were joined by 100 marketers and four awesome speakers at Duke Studios for an afternoon of insight into digital marketing. … [Read more...] about Leeds Loves Search: Event recap
Every Start-Up Needs to Focus on its Online Presence From the Get Go Today, there are more new start-ups per month than ever. Getting noticed and standing out from the crowd means strategically focusing your SEO efforts. The world is seeing more new business start-ups than at any … [Read more...] about 5 SEO Strategies Start-Ups Must Get Right
Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses:Without these three elements, a business is basically a copy of its competitors, multiplying choices for … [Read more...] about Content & SEO: Why & How to Build Trust, Authority & Reputation
If you write a lot about events on your site, odds are that the content on your site changes rapidly. Whether it’s food events, concerts, antique fairs, you name it, it’s a lot of work to maintain a site that lists all the fun events in a certain category and area. … [Read more...] about Ask Yoast: Keep or delete and redirect event pages? • Yoast
Earlier this week, we reported that we saw signs of a Google algorithm update kicking off - the interesting part is that while there is a lot of chatter and signals showing there was an update, the level of that chatter isn't what I would say is close to a Panda, Penguin or even … [Read more...] about Google Update & Ranking Algorithm Fluctuations Continue
As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. Previously called Google Webmaster Tools, this free tool gives website owners insight into how … [Read more...] about Google Search Console Techniques for Bloggers
CNBC reports that Google is looking to get advertisers to create how to content and videos to be used as voice responses for Google Assistant and Google Home queries. CNC wrote "Google has been pitching companies to create videos for a new "How To" feature for its smart … [Read more...] about Google To Replace Assistant Featured Snippet Answers With How To Ads?
The folks over at RankRanger published data around a local pack study that they are calling the 2:1 pattern. I believe, if I understand the interpretation of the data properly, that they are saying that the local pack, which contains three results, shows two of those results … [Read more...] about Study: Google Local Pack Intentionally Showing Two Near Results & One Result Further Away?
This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.Pete Watson-Wailes is is 32 years old, married and is expecting their first child in June. They live in Herefordshire, in the West Midlands of England and is most well known … [Read more...] about Pete Watson-Wailes
Here is a photo from the Google campus in Mountain View, of one of the many paths around the buildings there. I believe these are from one of the outskirt buildings but as you can see, it looks relaxing and a nice place to take a little walk. You can call it the path to … [Read more...] about The Path To Google