For the first time, Yahoo has beaten Google in the annual University of Michigan American Customer Satisfaction Index (ACSI). The survey measures U.S. consumer satisfaction across a broad range of business and product categories including “e-business,” which covers search. The survey asks a statistically representative sample of consumers to rate their experiences with portals and search engines according to a number of criteria, which produces an overall satisfaction score on a 100 point scale. The search/portal category has been rated since 2000. Until this year, Google has always lead the ASCI since the first year the index included it, in 2002. Among the top engines, Ask saw the largest gains in satisfaction (5.6%) while Yahoo emerged as the overall winner, beating Google by a single point. But Yahoo and Google were trending in opposite directions, with Yahoo gaining and Google losing a roughly equivalent percentage (see below). AOL saw the biggest decline in … [Read more...] about Ask Jumps, Google Slips and Yahoo Leads American Customer Satisfaction Index for Search
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A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable way to market a website online. So this year, I’m adding 50+ more things that, as a link builder, you need to know. 1. How To Get A Bad Link Removed Without Being A Jerk About It If you want to get publicly shamed, then go get rude with someone who owns a site that gave you a link, regardless of how it got there. If you want a link removed that you inserted in your comment, be a thousand times nicer than you would have anyway. Just as it takes time to put up a link, it takes time to remove one, so be respectful. Additionally, don’t forget to point the webmaster to exactly where your link is — he or she may have more than one site, and s/he doesn’t have the time to … [Read more...] about 50+ More Things Every Link Builder Should Know
BrightEdge An estimated 94 percent of B2B buyers and 81 percent of shoppers say that they use the Internet to research products before making a purchase. With such a large number of people using search engines, organic search offers a tremendous amount of insight into what people are interested in learning about and buying. You also should not underestimate the impact that organic search can have on the success of your website. Our research here at BrightEdge has found that about 51 percent of the traffic on the average site comes from the SERPs. In other words, more people land on your site because of the results pages for particular queries than because of your email, social media, and paid marketing efforts combined. Organic search should not be viewed as just one of many different marketing strategies. Instead, it should be the cornerstone of your efforts. Your materials should all be optimized to maximize their appearance on the SERPs. You should also be using … [Read more...] about Why Make Organic Search the Focal Point of Successful Marketing?
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure success, and sequentially, plan for the future. In the past, reporting on important metrics was a rather tricky and time-consuming task that required lots of work and careful calculations. Thanks to modern business technology and advances like AI and machine learning, it is now easier than ever to gather these data points and gauge progress. However, this rapid advancement has led to a whole new set of problems. Although technology has made it easier to collect data, it has left us with an overwhelming amount of information, making it quite difficult to pinpoint what exactly is relevant. Of course, the only way to determine success in any business matter is by first setting goals. Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for MarketersThe … [Read more...] about Four tools your business needs for better metric reporting
There are dozens of great digital marketing conferences every year. SEJ Summit, Pubcon, State of Search, Content Marketing World – the list goes on and on. There is no way for any one person to attend all the conferences in our industry. Which is why live tweeting and blogging conferences is so popular. We all suffer from at least a little FOMO. It can also be a great way to grow your blog and your social media channels. Live coverage can range from live tweeting to sharing behind the scenes pictures on Instagram or Snapchat to writing full blog posts covering your favorite sessions. The Benefits of Live Conference Coverage We all suffer from FOMO – the fear of missing out. What if Google lets something slip and I wasn’t there to witness it?? What if I miss out on making great connections because I didn’t make it to the after parties? What if Scott Stratten shares an awesome new strategy that would help me grow, but I wasn’t there?? Live coverage allows … [Read more...] about Expand Your Reach: A Guide to Live Conference Coverage