By now, you’ve probably heard as much as you can bear about mobile first indexing. For me, there’s been one topic that’s been conspicuously missing from all this discussion, though, and that’s the impact on internal linking and previous internal linking best practices.In the past, there have been a few popular methods for providing crawl paths for search engines — bulky main navigations, HTML sitemap-style pages that exist purely for internal linking, or blocks of links at the bottom of indexed pages. Larger sites have typically used at least two or often three of these methods. I’ll explain in this post why all of these are now looking pretty shaky, and what I suggest you do about it.Quick refresher: WTF are “internal linking” & “mobile-first,” Tom?Internal linking is and always has been a vital component of SEO — it’s easy to forget in all the noise about external link building that some of our most powerful … [Read more...] about Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond
017 sustainable cities mobility index
share tweet share pin it e-mail share How my website performs in mobile searches on smartphones is increasingly different to my desktop performance. Particularly now that Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the coming Mobile Update will have a much stronger impact then any Panda update! As a marketer, I now have to know how big this difference will be on my domain and where there is specific room for optimization. Because if the traffic from mobile devices continues to rise, and the wheat separates from the chaff, then I have only a few possibilities to find out the following points: What is the status of my mobile performance? What do I ideally have to do to improve it? What does my competition look like? It is therefore even more important to have a basis of comparison in which the … [Read more...] about NEW: Mobile SEO Visibility
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index. Bing Ads piloting in-market & custom audience targetingJun 14, 2017 by Ginny Marvin Bing Ads is actively working on building out its audience targeting capabilities. How Pinterest has developed computer-vision technology to power visual search for users and brandsJun 14, 2017 by Tim Peterson Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. 2017 growth hacks: Optimizing organic market shareJun 14, 2017 by Lori Weiman Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. Why … [Read more...] about SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses. In fairly typical Google fashion, a few months on from the announcement, we're still no closer to a definitive date on when the change will take place. But some strange behaviour in mobile search results, combined with turbulent search 'weather' over the past few days, indicates that we could be approaching a launch. What happened? The first sign that something a little strange was happening came on Monday 6th February, when Glynn Davies, Head of Search Strategy at Pi Datametrics, noticed separate mobile sites dropping out of mobile search on Google, to be replaced with their desktop versions. Noticing separate mobile sites dropping out of Google Mobile in favour of desktop versions across several major sites… #seo #mobile pic.twitter.com/LYoEVNUgOn - Glynn Davies … [Read more...] about What’s been going on with Google’s mobile indexing?
Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. Google has been slowly moving toward a mobile-first index for quite a while now. Google first hinted at their intentions of a mobile-first index about a year ago, but November 4 was the first time Google has posted details about the mobile-first index on their own blog. So if you have been slow in joining the mobile revolution, now is the time to take action. As mobile continues to dominate search, Google and the other search engines are going to place more and more emphasis on mobile. Here are five steps you can take to optimize your site for Google’s mobile-first index. 1. Speed In Google’s Site Performance for Webmasters video (below), Developer Programs Tech Lead Maile Ohye, states that “two seconds is the threshold for e-commerce website acceptability. … [Read more...] about 5 steps to optimizing your site for Google’s mobile-first index