Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack of reasons – links and keyword optimisation being the obvious two. There is, however, a less talked about method that’s about to get the airtime it deserves. You don’t need me to tell you Google is constantly tweaking and tinkering to fine tune its algorithm. The bottom line is that it’s always trying to work out what’s best for its users. “How can I make life as easy as possible for those searching for information”, it would say, if it could. That’s logical – it’s a service that puts its customers first. However, on the flip side, it puts us marketers second, meaning we’re always trying to second guess what it’s up to next. Fortunately, we’ve got pretty good at it, and understand the requirements to satisfy search engines. One such way is by … [Read more...] about Why creating complete content helps you rank
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You finally did it. You reached the pinnacle of SEO—the coveted #1 position. Time to rest on your laurels and watch the traffic roll in each and every month, right? Yes, if you are okay with your competitors working feverishly to steal what you have worked so hard for. Because here is the truth: they are coming after you and will take your spot if you don’t do anything about it. So, what can you do about it? After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. The Top-Spot Security Plan: 3 Steps to Securing Your #1 Ranking Note: Technical SEO also plays a huge role in protecting a #1 ranking (and your rankings in general). This guide goes over the content side of things, but you also need to make sure your site is a well-oiled machine. 1. Make your content even more link worthy. Duh, you need to keep your content updated and look for ways to … [Read more...] about How to Protect a #1 Ranking (When Your Pesky Competitors Are Trying to Take You Down)
By judethomas When it comes to looking for quality SEO tools that can be used by our team, one thing that we look for is versatility. This means that we look for multi-faceted tools that can accomplish a wide range of tasks with high efficiency. We have had many positive experiences with these kinds of tools, which include Ahrefs, SERPED.net, and Mangools Online Tools, as we are able to execute tasks and make our process much smoother. However, while versatile tools are really great to have, there are times that these tools would have multiple functions, but each function would only feel barebones and limited. We tend to avoid these types of tools and make sure that we get all the functionality for every tool. SEO Powersuite is one of these kinds of tools that is not only versatile but also helps us become more efficient with our work. Boasting four different SEO tools that allow users to be able to execute a multitude of tasks, we believe it is only fitting that this review would be … [Read more...] about SEO Powersuite Review Part 1: Rank Tracker and SEO Spyglass
A new eye-tracking and click-tracking study from Mediative (formerly known as Enquiro) shows the value of having the top spot in Google’s local results, but also suggests that social content and signals can boost rankings further down the page. Early last month, Mediative did eye tracking on 12 participants and online click tracking on another 90 people as they interacted with Google’s local search results as shown on Google Maps. (The number of test participants on the eye-tracking side seems low to me, but let’s soldier on.) Mediative had the entire group act as if they were on a four-stop trip across Canada, looking for a place to get tattoos in each city. If I had to sum up the findings from this study, it’s that the famous “golden triangle” does exist when searchers scan Google’s local results, but it doesn’t necessarily apply when lower business listings have more content than top-ranked listings. (If you’re not familiar with … [Read more...] about Study Shows Value Of No. 1 Ranking & Social Content
I started my business right about the time Google did. I wish I could say Google and Pole Position Marketing shared the same growth trajectory… …but sadly, my dream of buying super-soldier robot armies is yet to be realized. This story isn’t about me, however. It’s about these people: Andy and Shirley started their battery company after Andy developed an allergic reaction to the resins he used at his previous company. That company sold, giving the Andersons enough money to live on while they started something new. Enter a vehicle maintenance products company called Unique Maintenance Products. Andy started selling products such as fuel additives and alarm systems at trade shows and large swap meets across the country. Eventually, he worked his way into selling battery chargers for cars and motorcycles along with the accessories. He then added motorcycle and off-road vehicle batteries as well. About 16 years ago, Andy asked me to build him a new website that … [Read more...] about How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight!