Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
10 increase in salary
B2B managers need to figure out the best way to manage SEO efforts. One key decision is whether to bring SEO in-house or outsource. Your choices usually look something like this: Hire an in-house SEO employee Work with an individual SEO consultant Outsource to a search engine marketing (SEM) agency Typically this decision is not conducted using a proper cost/benefit analysis comparing costs to the total value you’re receiving. If you think in terms of price only, from lowest to highest, the SEO consultant is typically your cheapest option and the agency the most expensive. But, should you base your decision on price alone? Let’s take a look at some of the pros and cons associated with each option. Hire an in-house SEO employee Pros: All B2B marketers should have someone on board who fully understands SEO and internet marketing in general. An in-house SEO usually has direct access to internal resources for quick turnaround of necessary changes to a website. This person … [Read more...] about In-House vs. Outsourcing B2B SEO by Barry Bowman of SmartSearch Marketing
Before I begin, I do want to say I respect a lot of people who do outsource aspects of their business to other companies, and there are some great companies that will do a great job. I’m writing from my personal experience, and what has worked for my business. I am a big advocate of bringing all aspects of your online business in-house. It’s common wisdom that you can “save” money by outsourcing, because you get experienced people working 24/7 on your company. However, for my business, outsourcing repeatedly cost more and delivered poorer quality work. Pay Per Click (PPC) advertising is one area that I strongly advocate managing internally. The tips and figures I’ll be sharing should be helpful to small or medium size online businesses considering the advantages of bringing PPC in-house. Just for a little background, I initially managed the PPC advertising, along with running the rest of the business, until the campaign grew to where it required 40 hours a … [Read more...] about Overcoming Common Obstacles To Bringing PPC In-House
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will … [Read more...] about 10 WordPress SEO Questions That Took Me 10 Years To Answer!
Any search professional worth his or her salary can cite search click-through rates (CTR) off the top of his or her head. No matter the study they cite, the basic idea is that the higher up the search page the result, the higher the click-through rate. Knowledge drives strategy and this CTR knowledge means search marketers have long been focused, often exclusively, on reaching the holy grail of search: position 1. In the context of a static, link-driven search page, this strategy has long made sense. Until now. Search Results Have Become Dynamic Media Billboards Today, search results inevitably contain rich media such as images, video, reviews and map packs. In a previous job, I analyzed search results and found that 8 out of 10 high-volume search results contained rich media of some kind. Marketers’ laser focus on reaching the top of the rankings, combined with the proliferation of rich media in the search results, led Blue Nile Research to design a study that tested for the … [Read more...] about Rich Media In Search Drives Increased Click-Through