Any search professional worth his or her salary can cite search click-through rates (CTR) off the top of his or her head. No matter the study they cite, the basic idea is that the higher up the search page the result, the higher the click-through rate. Knowledge drives strategy and this CTR knowledge means search marketers have long been focused, often exclusively, on reaching the holy grail of search: position 1. In the context of a static, link-driven search page, this strategy has long made sense. Until now. Search Results Have Become Dynamic Media Billboards Today, search results inevitably contain rich media such as images, video, reviews and map packs. In a previous job, I analyzed search results and found that 8 out of 10 high-volume search results contained rich media of some kind. Marketers’ laser focus on reaching the top of the rankings, combined with the proliferation of rich media in the search results, led Blue Nile Research to design a study that tested for the … [Read more...] about Rich Media In Search Drives Increased Click-Through
10 increase in salary
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will … [Read more...] about 10 WordPress SEO Questions That Took Me 10 Years To Answer!
Yahoo announced (pdf) Q3 revenues this afternoon. Search revenues and performance-based display ads were up. However, “premium display” (CPM) was down. Revenues were $1.786 billion, a (tiny) one percent increase, vs. $1.768 billion in the same period last year. The company stressed that consumer page views and engagement were up. Yet Yahoo confirmed that it would cut 10 percent of its headcount to gain more control over costs. The company also said that future hiring would emphasize developing countries where salaries are lower. Here are the Q3 financial highlights: United States revenues for Q3 were $1.2 billion, a seven percent increase compared to $1.195 billion vs. 2007. International revenues were $507 million, a 12 percent decrease compared to $573 million for the same period of 2007. Jerry Yang, in prepared remarks, emphasized the global economic challenges and their impact on Yahoo display advertising. He also stressed several positive milestones, including … [Read more...] about Yahoo Q3 Revs Flat, 10 Percent Layoffs Confirmed
Editor Note: we know that buying online businesses can be a tricky business. As Mark suggests below, make sure you educate yourself and only choose an option that will work for you. While there are a lot of great reasons to buy an online business rather than starting from scratch, there’s always one major objection: buying an established website takes money. And the more established a website is, the more it will cost you. Of course, you can sift through an auction marketplace looking for a bargain deal, but these marketplaces are fraught with fraud and snake-oil salesmen. Plus, many of the websites for sale through marketplaces simply don’t make enough money to justify the time you’ll spend building them. With smaller sites, you’re often better off starting from nothing. So how can you afford to buy an established website? This article will cover 8 of the most common options we see buyers exercise to fund an acquisition. I’ll also review the benefits and … [Read more...] about How to Buy an Online Business: 8 Funding Options
If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year—from scratch. Chances are, however, you don’t know exactly what you need to do to achieve that, but that’s okay. The fact that you’re here and ready to learn means that one day, you will know what you need to do to create a fully sustainable business from your blog. Another factor is the time it takes. Some of you may be able to build a thriving blog in a year, while others may take two, three, or even five years. During this journey, your blog will progress through five distinct stages: Blog creation Initial growth: finding your 100 “true fans” Scaling up your traffic Reaping the rewards Maintaining your success In this article, I’ll outline the five stages of blog growth to help you understand where you’re today and how far you have left to go. Stage 1: Your Blog is Born Expected time to complete: Less than two … [Read more...] about The 5 Stages of Blog Growth