Look, a good SEO consultant is so much more than just a technical specialist. A great SEO consultant is excellent with analytics. Armed with access to valuable data, a consultant can help with your business development needs, guiding you grow your business in new ways. It is meaningless to evaluate such value by “hourly rates,” yet we see it all the time. How do you deal with it? … [Read more...] about 10 Things Most SEO Consultants Hate
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Test long headlines now, before Google officially releases this feature. Find the best phrases for your ads from across your whole account. Get ready to be a marketer, not just an analyst. Collect demographic performance data from other channels. Use audiences to collect quasi-demographic data. Calculate your tablet bid adjustment. Pick which device type will be the core for your bid management. Get your company’s data feeds ready. Future-proof your business with feeds for when keywords no longer matter. Choose an attribution model that looks beyond the last click. … [Read more...] about 10 ways to get ready for the new AdWords
You can also integrate your campaign with Google Analytics, Adobe Analytics, all major analytics companies, and even Google Webmaster Tools. This feature is totally free, and I absolutely recommend utilizing it, as any keyword conversion info is potential informational gold and allows you to integrate other information like social traffic into the keyword research process. Webmaster Tools will also give you a more in-depth look at data for your past 90 days. … [Read more...] about Do You Hate “Not Provided”? Not So Fast… It May Be a Blessing In Disguise!
This brand is set up for success. Their industry is weddings—where brides and grooms spend half their life savings to perfect every detail from the flowers to the venue; this is one day that often takes months and even years to plan. Regardless, several brands in the industry are posting stock photos or blending in with all the other wedding service brands pushing their name on the platform. The Knot takes a different approach by spending time carefully crafting each post to tell meaningful stories behind relationships, like the example below. … [Read more...] about 10 Companies Winning at Instagram Advertising
Conrad Saam is the founder and general manager of Mockingbird Marketing (formerly Atticus Marketing), an agency delivering advanced online marketing exclusively for the legal industry. Previously, he spent 6 years running marketing for legal Q&A site Avvo -- which went from concept to market leader without spending a dollar on advertising (they were really really good at SEO). He's the author of The FindLaw Jailbreak Guide and hated by legal marketing vendors and social media marketing consultants who fleece their clients. … [Read more...] about More content, less traffic: part I