Katie O'Leary Modern marketers use customer data and insights in order to create a great customer experience throughout their websites. There are two critical data sets you need in order to have a comprehensive view of your customers behaviors and needs: SEO data and web analytics. Combining these two types of insights into a single strategy will allow you to create a high-powered website that engages customers and allows you a better understanding of what they want to see from your website. One of the most common platforms to use for web analytics is the free version of Google Analytics, which provides the foundation for most website owners as they begin to engage with SEO. When you then combine these insights with those of BrightEdge you can take your SEO to an entirely new level. What insights you can pull from Google Analytics When it comes to measuring your progress online, Google Analytics forms the foundation for most brand strategies. With Google behind it, it … [Read more...] about Google Analytics and BrightEdge: Powering Sites Together
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Remkus de Vries Remkus is Manager Partnerships at Yoast and also focusses on our Translate Yoast site. Additionally, he works on the WordPress Project organizing and mentoring WordCamps. Today’s roundup focuses on WordPress 5.0 and its upcoming release date, but we’ll also discuss some interesting and new Gutenberg related news. And, I did my best to introduce a couple of interesting bits throughout this roundup. Every single link is certainly worth checking out! Let’s dive in, shall we? When will WordPress 5.0 be released? The question I heard most in the last couple of weeks was this: When will WordPress 5.0 be released? And that is a great question! Unfortunately, not one we have a straight answer to at the moment. The first Release Candidate (RC) was released last week and we’re expecting RC 2 today. But, that still doesn’t point to a specific date. The best answer we currently have is that the date will be communicated. Basically, this means … [Read more...] about WordPress 5.0 RCs, Gutenberg related news and food for thought!
Next week, we’ll see the release of WordPress 5.0. With it comes one of the most talked about — and divisive — new features ever: a brand-new editor, the one we currently know as Gutenberg. Gutenberg is not just a simple refresh of the interface, no, it is an entirely re-imagined editor with a new concept. Blocks will be your best friends from now on. Here, we’ll answer a couple of burning questions about the new WordPress editor. A little refresher: What is Gutenberg? Gutenberg is a new, cutting-edge editor in WordPress. It uses the concept of blocks to offer a more visual way of organizing your content. These blocks are like LEGO blocks, and because they are standardized, every block works the same way. Pick the one you like to add to your content, fill in the necessary contents and move on to the next block. This process is easy to understand — no longer do you need shortcodes, custom fields or external code to get something done. Almost everything is … [Read more...] about Pressing questions about Gutenberg: the new editor in WordPress 5.0 • Yoast
Remkus de Vries Remkus is Manager Partnerships at Yoast and also focusses on our Translate Yoast site. Additionally, he works on the WordPress Project organizing and mentoring WordCamps. Another week, another roundup! We saw WordPress’ growth hit an important milestone last week, and an interesting proposal was made concerning available blocks in the editor. Let’s see what that’s all about! In this edition of my roundup, I also share a few more tricks about the Block Editor itself. And, last but not least, I have a bonus link for you again. Of course I do! WordPress now powers one-third of the web! Last week, Joost published an article on the WordPress.org site about WordPress now powering ⅓ of the web. Well, technically it’s ⅓ of the top 10 million sites, but still, that’s a staggering amount of WordPress sites out there now. Go check out his post to learn more. Block Directory An interesting proposal for a Block Directory was … [Read more...] about WordPress news and Gutenberg tips: Use reusable blocks
Everybody seems to be in a hurry these days, and online loading times matter. Studies show that speedy WordPress websites perform better in terms of: Conversions Usability SEO (search engines really appreciate speed) Likeability Time People Spend Browsing Now, let’s take a look at how to quickly increase the speed of your WordPress website! 1. Update Everything. Now! note: Before hitting that update button, create a backup. Updating your WordPress installation, WordPress theme, and plugins should be painless if you use WordPress products created with WordPress best practices in mind. A theme should only take care of the visuals, nothing more. Updating your WordPress installation, theme, and plugins will increase speed as every update brings performance, stability, and functionality improvements. 2. Use a Theme that’s Not Bloated Sometimes, the reason a WordPress website loads slowly is because of the template. Maybe it has a lot of graphics or a lot of bulky code and … [Read more...] about 7 Ways to Quickly Increase WordPress Speed