The past couple of weeks have brought a number of substantive updates within the Google ecosystem. Among the more notable developments is the new editor in Google Ads, updated functionalities in Gmail, and what Google calls the “Masterful Mobile Web” resource for webmasters. Going beyond the news, guest speakers Casie Gillette, Sr. Director of Digital Marketing at KoMarketing and Colin Gray, Founder of ThePodcastHost.com will discuss best practices for content marketing research in this week's Marketing Scoop podcast. They will address everything from how to use the best tools available to how to determine the topic that will resonate most with your target audience. You don't want to miss it. Feedback and comments are welcome! Please feel free to weigh in on the digest as well as this week's podcast. Google Search News Hotel Search Update Google announced the expansion of its "hotel search experience" to include a wider range of … [Read more...] about Google News Digest: 15 Years of Gmail, Mobile Usability Resources, Ads Editor V1
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Martin Splitt from Google posted a photo on Instagram of a window decal at the Google office in Zurich. It is to celebrate 15 years of Google in Zurich, Switzerland. I didn't realize Google had a presence there for 15 years. That was back in 2004 when Google IPOed.Anyway, Martin posted this on Instagram.This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about 15 Years Of Google In Zurich Window Decal
Mark Zuckerberg, Facebook Founder & CEO. didn’t get to where he was today on a whim. It took hard work, testing and starting somewhere. Unfortunately for him, his first Anglefire website has been discovered and is somewhat embarrassing. He proudly features a yellow eye that blinks to you, Eminem lyrics and early attempts at helping people connect on the web. Along with games like Pong and Vader Fader, an interesting page exists called “The Web.” On this page, you can see an early drive of Zuckerberg to properly connect users on the web. Users can be added then scrambled and shaken around. He states: As of now, the web is pretty small. Hopefully, it will grow into a larger web. This is one of the few applets that require your participation to work well. If your name is already on The Web because someone else has chosen to be linked to you, then you may choose two additional people to be linked with. Otherwise, if you see someone who you know and would … [Read more...] about A Blast From Zuckerbergs Past: Old Angelfire Site From The 15 Year Old Facebook Founder Uncovered
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?
From an anonymous search engine marketing company working in the payday loan space. Published anonymously to avoid possible retribution from Google or other companies. Google has taken some dramatic steps in recent months to address quality issues in its search results. Since the beginning of 2012, Search Plus Your World, Panda 3.2, Ads Above the Fold, Venice, Panda 3.3, Panda 3.4, Panda 3.5, Penguin, Panda 3.6, Knowledge Graph, and Penguin 1.1 updates have all been rolled out in addition to countless other changes to ranking factors, the algorithm, and the search results page. So why are the results to some search queries still so bad? Payday loans, while much maligned, are a credit product that some un-banked and under-banked Americans are forced to rely on. Regardless of its politics or opinion of the product, as the arbiter of search, it should be Google’s goal to serve the highest quality, most relevant, and authoritative results to its users in the organic results, in the … [Read more...] about Why Google Hates Payday Loans (But Loves Profiting from Them)