Managing reviews and reputation isn’t a new discipline for search consultants and agencies to focus on, but it is gaining prominence as reviews take on more significance in the world of local search. Reviews also play a significant role in gaining visibility in search. Positive reviews can boost rankings within local search results; but more importantly, they provide standout performance once that page-one placement has been achieved. So with his growing importance of reviews, how do search marketers approach review management and just how important are reviews vs. other local signals? (e.g., citations). Expert Survey: Reviews & Reputation Management We (BrightLocal) wanted to learn how local search experts are handling reviews for their clients and how they construct their review strategies to help with local optimization. We reached out to 20 knowledgeable and respected local experts and asked them to participate in our survey. We’d like to give a big (BIG) thank you … [Read more...] about 85% Of SEOs Shoot For 1-5 New Local Reviews Per Month
I apologize upfront for the title bait. If it worked, good. What’s ironic is I think if every link builder got together in the same room we actually could come up with 85 different types of unnatural links. That is assuming we could all agree on a definition for the term in the first place. But stick with me for a bit here… I don’t want to make light of an issue that is impacting livelihoods, but at the same time, there is a certain aspect the this current “unnatural links” meme that is just silly. I think I realized we’d reached the tipping point when a client asked me why the links he had pointing to his main site from the 25 other sites he owned was unnatural, since after all, he owned all the sites and wouldn’t he thus naturally interlink them? And you know, even if they aren’t about the same subject matter, he had a valid point. Isn’t ‘Unnatural’ In The Eye Of The Beholder? Think about how many products there are … [Read more...] about Can There Really Be 85 Types Of Unnatural Links?
A new study from Pew Internet examined social media usage, demographics and the climate within social networking spaces (SNS). A national phone survey was administered to active social networking adults across the United States as well as users aged 12-17 in conjunction with their parents. The results? The social networking climate is overly positive. Demographics Of the respondents polled, 63% of men use social networking sites while 66% of women were active. Not surprisingly the most active age group on SNS were 18-29 year-olds (87% of users) followed by 30-49 year-olds (68%), then 50-64 year olds (49%) and 65 year olds and over (29%). From an ethnicity standpoint, 63% of white respondents were active on social networking sites compared to 70 of black respondents and 67% of Hispanics. Usage The most common social network among respondents is Facebook, as 87% of SNS users have a Facebook profile. … [Read more...] about Report: 85% Think Social Networks Are “Mostly Kind” Places, But 15% Have Ended Friendship Because Of Them
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Reportedly Looking To Replace Third-Party Cookies With New AdID USA Today is reporting that Google is looking to upend the way the industry tracks online activity for advertising purposes. According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the third-party cookie as the industry’s primary tool for tracking browsing activity and gathering […] How “Location” Evolved Into “Audiences” For Mobile Ad Targeting An early paradox of location-targeted mobile display advertising is that it typically generated better results but presented smaller audiences. Brands and agencies often shunned geo-targeting (and geofencing) for this reason. They wanted “scale” above all other considerations. When brands used … [Read more...] about Marketing Day: September 17, 2013
More businesses than not know and use content marketing today, as a holistic whole. This year, as CMI’s recent B2B report for the year showed, content marketing was heavily on the uptrend. The problem in content marketing? It remains: documenting and strategizing. This isn’t growing as much both in popularity and knowledge as online content itself is. Content marketing is a beast that’s hard to reign in and maintain efficiently. It’s easy to create content, but not so easy to create effective content that is also high quality. Maybe this is something B2Bs will master more in 2017. Overall, here are some facts about content marketing as it stands today, and as reported by the CMI B2B report: A whopping 88% of B2B marketers use content marketing. Interestingly enough, though, not everyone is using strategy and documentation efficiently – this went down by 8% this year. The most effective marketers allocate 42% of their total marketing budgets to content. … [Read more...] about The 15 Top-Shared Posts of 2016