Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to a study by search marketing company WordStream. The company used its own keyword database and the Google Keyword Tool to come up with the top 10,000 most expensive English-language keywords over a 90-day period. Examples of key phrases in the Insurance category included “buy car insurance online” and “auto insurance price quotes.” Next in line came the Loans category, commanding 12.8% of revenue with CPCs as high as $44.28. Typical keywords in Loans include “consolidate graduate student loans,” and “fixed home equity loan rates.” Third was the “Mortgage” category, which, one supposes, could have been put together with Loans. As its own category, Mortgages represented 9% of revenue, with the highest CPM coming in at $47.12. Rounding out the top 10 categories, in order of … [Read more...] about Insurance, Loan-Related Keywords Are Google’s Cash Cows
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To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?
If you’re like me (or the 70% of people who have student loans) you can understand the burdens that they place. Having to say no to nights out, vacations, a new pair of sneakers, etc. can be draining and sometimes embarrassing. Luckily for several of us, Seer has committed to donating $36,000 in 2019 to teammates who have student loans through the Student Loan program. The History of Seer’s Student Loan Repayment Program To understand a bit more about Seer’s Student Loan Repayment Program and how it works, we sat with Wil (that’d be Wil Reynolds, Founder of Seer) to understand his perspective: what is the program, why did he start it, what are the challenges? Anyone with student loan debt knows first-hand the burden it creates, but Wil has been fortunate; he’s admittedly never had the weight of student loans hanging over him. Fast forward to the moment when a team member requested use of her Kaizen budget (what we call our annual professional development … [Read more...] about Student Loan Repayment: Another Benefit of Working at Seer
Many local businesses have long relied on incoming phone calls to drive their commerce. This is particularly true for needs-based businesses, such as plumbers or exterminators that require an initial conversation with a potential customer to determine whether a solution can be provided and an appointment should be made. This need is met over the phone as opposed to an in-store visit and is more efficient than a form request through the Internet because it allows for a dialogue to take place. Conversely, when a consumer is faced with an urgent or immediate need, the telephone is the primary tool he will use to connect with a product or service provider to receive instant attention. Enter pay-for-call. For those new to Pay-For-Call (PFC), it is a performance-based advertising medium that delivers qualified customer inquiries to advertisers via the telephone. PFC utilizes a variety of advertising distribution channels, such as search engines, Internet yellow pages, directories, vertical … [Read more...] about Moving Clicks To Live Sales Leads
Assearch marketers, mini-sites might not seem to make sense. Why put content on anew domain when you could just put it on your existing domain, so it can benefitfrom all the link love? Mini-sites have been around forever, but with a newreport fromeMarketer showing they provide the best results for viral marketing, more peopleare likely to give these a shot. This makes it more important than ever to knowwhen it makes sense to use a mini-site and when it doesn’t. The truth is that sometimes mini-sites do work, and there certainly is a timeand place for them. Sometimes we need to think more like traditional marketersand less like search marketers. There are other things in life besides links. When do mini-sites make sense? 1) Content Not Related To Your Brand Or Site When we launched theSearch EngineSmackdown game on PronetAdvertising, it was very successful. There was no point is launching thegame as its own mini-site since it was so closely related to the existing themeof the … [Read more...] about 5 Reasons To Put Viral Content On Mini-Sites