From the examples above, it is clear that content marketing is anything but new, as it has been practiced for more than 100 years (video). Though it may seem as if content marketing is an up and coming trend, it is just the opposite. It is a tried and true marketing tactic that has been utilized by brands in varying industries — from automotive to food to engineering — with much success. Though the types of content created by brands today are very different from the type of content brands distributed a hundred years ago, the core concept is the same. … [Read more...] about Is John Deere The Original Content Marketer?
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Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about A Small Business Marketing Success Story: John Tuggle, Guitar Teacher
“The technologies inside the Mini are equal to or better than the iPad 2 in every way.” It has a dual core A5 chip and better cameras. And 10 hours of battery life. The display has the same resolution as the iPad 2. There’s a new smart cover as well. … [Read more...] about Live Blogging The Apple Mini Launch Event
Danny Sullivan is a Founding Editor of Marketing Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Marketing Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. … [Read more...] about The Tablet Pricing Spectrum: Kindle Fire To Nexus 7 To iPad Mini
Many people I speak to still ask the familiar question, “Is this going to be the breakout year for local?” while expressing frustration or disappointment that “local hasn’t yet lived up to expectations.” But local is a marathon, not a sprint. It’s also more complex than the general search market, which features an ecosystem built around a small number of large and highly visible companies. Even though many of those same companies are focused on local, one could almost flip that equation when discussing the local internet: it’s about a very large number of mostly small companies. … [Read more...] about What Does 2008 Have In Store For Local?