share tweet share pin it e-mail share In the words of fashion icon Heidi Klum, “One day you’re in, the next day you’re out.” These words were never truer for online marketers in 2016. Faced with another year of Google updates and marked changes in strategies for succeeding online, our third-annual Searchmetrics Winners and Losers report reveals that publishers with specific editorial direction and household-name websites like Wikipedia and Facebook were the biggest gainers of the year, while other informational sites showed marked declines in desktop search. SEARCH TRENDS IN 2016 As with everything surrounding search and Google, the goal posts are constantly moving. Last year was no different. In 2016, we saw: Google’s Core Update in January Mobile Update 2 in May Phantom IV in June/July Penguin 4.0 in October These led to large changes in yearly winning and losing trends for various domains. Some publishers, who were … [Read more...] about In or Out? Year in Review of Top Google Winners and Losers in 2016 –
2016 year in review google
share tweet share pin it e-mail share The Google year 2015 brought with it numerous updates and turbulent visibility changes for many US domains. The following concise analysis takes a look at the year’s biggest winners and losers of 2015. We also discuss the effect of Google updates, current search trends and offer key take-aways for your site in 2016. Read on. The clear overall winner is content. Domains that offer unique, helpful and current content were typically the biggest winners for 2015. Publishers and news sites are among the biggest winners overall, as their main product is up-to-date, relevant and often holistic evergreeen content. Almost every other winner was a publisher. Who are we talking about? – A quick note on the data we use This analysis is based on the SEO Visibility of each website (Searchmetrics’ flagship KPI for online performance in organic search results). For the analysis we examined the SEO Visibility of … [Read more...] about Google Year in Review: Top US Winners & Losers in 2015 –
2015 was an insane year for Local Search — especially in the latter half. We lost the 7-pack, and now the recent Google Plus update has removed all location information from business pages. Until Google rolls out another update to Local, your business listing is effectively your Knowledge Box and your listing on Google Maps. Reviews have always been important, and while they’ve lost a bit of the strength they used to carry in the Local algorithm, they’re still incredibly important to potential customers. Reviews started showing in isolated pop-ups back in 2013, but now that’s the only place you can see them. Now, I’m not going to start spouting off stats about how people trust reviews from strangers or how bad reviews will hurt your business. You’re here on Search Engine Land, so you’re likely already familiar with such information. Now that location info has been pulled from Google Plus, your reviews area is a much bigger piece of the local … [Read more...] about Forget Your Testimonials Page, 2016 Is The Year Of Reviews
We tallied all of the likes, favorites, shares, clicks, retweets and so on for every single social post across the Search Engine Land Facebook and Twitter communities over the past 12 months. Out of the top 10 most socially engaging stories across those communities - 20 stories in total - only ONE was not about Google. (Even the honorable mention in the Twitter roundup was from the Google Dance earlier this year during SMX West. It literally was our 7th most popular tweet of 2016. Scroll down and have a watch. You'll see why.) From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year. Let's take a look back at the issues and announcements that scored the most social engagement across the board. (Catch up with all of our Search Engine Land Year In Review stories, while you're at it!) Search Engine Land's Most Social Tweets Of 2016 1. Google officially throttling Keyword Planner data … [Read more...] about Search Engine Land’s most engaging stories of 2016: A whole lotta Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases. 4 steps to make your organic listings more effectiveDec 30, 2016 by Jason Decker How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. Google’s New Year’s eve day logo for 2016Dec 30, 2016 by Barry Schwartz Here is the New Year’s eve Doodle from Google all decked out in jumpy balloons. Paradigm shift: Has Google suspended defamation removals?Dec 30, 2016 by Chris Silver Smith Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google’s … [Read more...] about Happy New Year’s, Santa tracker & Google’s new recipe results
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete by the end of the year. In further remarks posted on SEL, Galfi clarified that having AMP enabled still wouldn’t affect ranking signals though. Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Then in August, Google announced that AMP support will be rolled out across the entire organic search results page. In a blog post, Google previewed exactly how this new layout will look. In fact, if you’re currently on a mobile you can just click on the following link for a live demonstration: AMP Demo And it totally works. Here’s my mobile search for ‘finding dory review’. Check out the middle result from The Guardian… As you can see from the above, … [Read more...] about Google AMP is coming to organic search results – Update!
A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016. He listed patents that I had written about in that graphic, but hadn’t linked to them in the post, so I considered doing so, and mentioned in the comments that I likely would. I also wrote a number of posts on the Go Fish Digital Blog, and decided that I would link to some of the ones that were granted in 2016 as well. Here are the 2016 patents granted to Google that I thought were interesting enough to write about this year, and something about what they do: How Google May Map a Query to an Entity for Suggestions Google describes how they might identify and map search suggestions for different entities, by looking at properties associated with those … [Read more...] about 2016 Important SEO Patents from Google
Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal should be to rank 1 and I will tell you why. In 2011, a research conducted by Optify and published by Search Engine Watch showed that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.” This report illustrates vividly the value of holding the number 1 spot in search results. In the article below, I will be sharing five proven SEO strategies for retailers to rank their ecommerce sites in 2017. 1) Use LSIs Among the best practices for SEO in 2016 and 2017 is the use of Latent Semantic Indexing (LSI) keywords. LSI’s keywords are phrases or words closely related to the main keyword or phrase of your page or content. Adding these keywords to your web pages will improve your SEO for a variety of search terms. Bear in mind, visitors will … [Read more...] about Five proven SEO strategies for retailers to use in 2017
The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it. But in May, it was announced that the old way of doing things would be changing to cater to the multiscreen world we live in. And on July 26, AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and one condensed description line of up to 80 characters. No matter how hard I try, I can’t get the numbers 25-35-35 out of my brain. I feel like Hurley from Lost. — Kirk Williams (@PPCKirk) July 22, 2016 As we’re in uncharted territory, there’s sure to be lots of testing to come. In the announcement over at Google, it was reported that tests have shown that “some advertisers have reported increases in click-through rates of up to 20 … [Read more...] about So we have 45 more characters in AdWords text ads… Now what?
With New Year’s Day still fresh in our memories, there is no better time to step back and take stock of your SEO campaigns. Look for any quick wins and identify the larger projects that will help you start the year in great shape. Hygiene: Quick wins These are the actions you can do tomorrow. In my view, there are two keys areas to focus on. 1. Google Search Console review Google Search Console is often neglected, but it can be one of the best sources of information for identifying quick wins. Working through Search Console’s navigation from top to bottom, I would look for any errors or warnings. The main areas to review include: Structured data. Ensure there are no errors within your markup. HTML improvements. Revising duplicated or lengthy meta descriptions and page titles can be an easy method of increasing CTR for your existing rankings, especially if you work closely with your paid search counterparts to identify their top-performing ad copy. Mobile usability. … [Read more...] about SEO priorities for the new year