As I mentioned, your CTA will depend on the intent of the target keyword. If it’s a product page, then your CTA will be sales-driven. If it’s Top of the Funnel (ToFu), informational content, then your CTA may be as simple as asking the user to share your page or leave a blog comment. … [Read more...] about The On-Page SEO Checklist for 2018
2018 architectural competitions
Build your business on SEO. You’ve seen it work for Rightmove – now it’s time to step in front. OntheMarket.com is pushing forward (See figure 1) by putting in their terms of business that properties must be listed for 24 hours on their site before it can go live on yours or another property portal. So, if you’re not using OnTheMarket.com, then why don’t you do the same? Doing so means Google credits you with the property and not Rightmove. Just make sure you manage your vendors’ expectations. Also ensure your site is optimised and up to date with Google’s latest algorithm updates so that Google can find you. Optimise your site so that it dominates the local estate agent search. This is by far the easiest thing to do on my list. When you focus on these local markets, the competition gets thinner. For instance, when a buyer searches in Leeds, they will be very specific about the town, village, borough etc. that they want to live in. Most … [Read more...] about Online estate agents: what do they know that traditional estate agencies don’t?
Bringing additional traffic to your website.Moving the needle on choice keyword terms that are within striking distance.Ranking for additional semantically related keywords.Assisting in funneling conversions through your website.Generating visibility around your brand and business.Providing thought leadership or topical authority over the subject matter.Now you need to track these through a quarterly editorial calendar and audit your efforts at the end of each quarter. … [Read more...] about How to Improve Your SEO with a Topic-Driven Content Marketing Approach
Who is the one person ultimately responsible for leading the execution of the test?When will it (pre-launch) did it (post-launch) go live?When will we (pre-launch) / did we (post-launch) assess results?Who proposed the change? (This may be important to know if you need more information on the background for the test or to know if an action has come from senior management.)Who has agreed to this execution? (This may be development, the line manager in marketing or another key stakeholder. Allowing everyone to see who is on board.)SMART GoalThe SMART goal is the high-level tactical approach. … [Read more...] about Agile SEO: Moving from Strategy to Action
There are a lot of external factors that may compel you to change your content strategy, in addition to your audience’s (direct and indirect) feedback. These include competitors’ tactics, new product launches, world events, government regulations, and organizational changes. It is your job to be ready for all of these! … [Read more...] about How to Build a Content Marketing Strategy for Growth #SEMrushchat with Cristoph Trappe