Erik Newton Something really strange happened to me in March–something that never happened before. I visibly lost rank on some high-volume pages due to an identified algorithm change. As a white-hat practitioner working on a brand property, I usually benefited from the prior algo changes that were released to thwart black hats and affiliates. The SERPs got cleaner and more directly relevant to the search intent. And that was good for users and for me. I am the head of SEO in an SEO technology company, so continually growing SEO takes on added responsibility in addition to that faced by the community. My SEO traffic was up 80% year-on-year in February, and all was good. Exec updates were fun as SEO grew in absolute and relative terms. But then in mid-March it was down 20% week-on-week. It is interesting to experience this first-hand, and the upside is that it helps me understand what others in the community might experience at these times, so I decided to publish … [Read more...] about March 12, 2019 SEO Algorithm Update
2019 yearly calendar
Twitter has released a new, free resource to help guide marketers’ social media strategies in 2019.The 2019 Twitter marketing calendar identifies highly anticipated events that will unfold throughout the year.In addition, Twitter estimates the number of Tweet impressions each of the events are expected to reach, based on internal data.Events in the calendar range from obvious to niche. Everything from Valentine’s Day to Talk Like a Pirate Day is contained in the calendar.Here’s an example of what it looks like:Marketers can use this information to capitalize on unique, once-a-year, opportunities to boost their reach.For example, pizza places may want to take advantage of the upcoming National Pizza Day on February 9. It’s estimated to generate 34M tweet impressions.Bars and restaurants may be able to sell more cocktails on February 22, National Margarita Day, which is estimated to generate 14M tweet impressions.Brands may find it worthwhile to tweet during the … [Read more...] about Twitter Releases its Official Marketing Calendar for 2019
Erik Newton Although there are numerous blogs and websites dedicated to SEO, sometimes the best way to learn in depth is by finding an expertly-written book that can explain the intricacies of SEO strategy and tactics. How is your SEO? Test your SEO skills in minutes with the SEO Traveler and SEO Explorer quizzes. However you want to read them, here are the best SEO books that we have found for marketers from beginners to experts looking to improve their SEO techniques and results. Learn how to organize and operate an SEO team in SEO Management. Discover a succinct 4-step SEO methodology in How to Maximize SEO ROI. Check out our blog on 10 Steps to Becoming an SEO Expert. Best SEO Books 2018 SEO for Dummies, 6th Edition If you are serious about learning a subject, then you should probably have a text book in your lineup. Text books cover a subject with breadth and provide an index and a reference. The downside of text books is that they are a little bit difficult … [Read more...] about Best SEO Books 2019
Digital marketing conferences in 2019 will be held from San Diego to Beijing and everywhere in between. Whether you’re into SEO, PPC advertising, content marketing, social media, big data, UX or general business growth, you can find events just right for you. Why attend an in-person marketing event? We think there’s no better way to grow professionally than to experience the whirlwind of information, education and networking that a live event provides. Newly updated for 2019, our Digital Marketing Conference Calendar contains more than 350 events worldwide! We hope this helps you start planning your year ahead. (Click here to skip straight ahead to the full calendar.) We’ve organized this massive list of 350+ digital marketing conferences in three ways — you can view events by regional location, by topic focus, or by month on a calendar. You can also download the calendar for viewing in your Google Calendar, where you’ll always see the most up-to-date … [Read more...] about Digital Marketing Conference Calendar 2019: 350+ Events Across the Globe, Updated
What separates good marketers from great marketers?Planning.Now is the perfect time to begin planning for 2019. If you haven’t started yet, it isn’t too late.Make sure your planning starts with this 2019 marketing calendar (including free templates).It’s filled with traditional and wacky holidays, major sporting events, awards shows, and cause movements.As you’ll soon see, there are so many special days, weeks, and months to remember!This post will totally simplify your life in 2019. Bookmark it and come back whenever you need some creativ ideas.Speaking of which…Want some amazing content marketing ideas, too?I’ve included some of my favorite campaigns from this year to inspire you.So, feast your eyes on this exclusive marketing calendar for 2019 — from Amazon food drives and AI to Facebook communities about PSL — get excited for all the festivities to come.Sidebar: I will be updating this calendar for 2020. … [Read more...] about You Need This 2019 Marketing Calendar & Free Templates!