ROI numbers like those of Amazon and Netflix have some analysts forecasting widespread adoption of predictive marketing — and technology is making such predictive marketing more accessible to small businesses. Google’s local inventory ads and Facebook’s newly launched competing product, dynamic ads for retail, both accommodate predictive marketing. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
24 hour hour by hour forecast
On a personal note, I don’t believe a discussion about which marketing tactic is “the best” is of much value. As business owners, CEOs and managers, what we need to focus on is how to reach the best result by talking and working together. We’ll do ourselves a huge favor by not arguing over the most effective technique, but instead exploring how we can successfully integrate the best mix and exploit it to the fullest potential in growing business and revenues. … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)
In addition to geographic targeting or modifiers, you might also consider further defining your desired audience by demographic. Using this technique allows you to narrow in on a gender (let’s say women) and age (between the ages of 20-35 years old) by using specific keywords and creating bidding, budgeting and ad copy strategies for this unique set. A retailer selling women’s clothing could easily target this unique audience using any one of the major search engines. … [Read more...] about Advanced Tips To Optimize Your Local Paid Search Campaigns
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: April 10, 2013
reading blogs, and writing them. eMarketer is now forecasting that 58% of the U.S. internet population will be reading blogs by 2013, a roughly 20% increase over current levels. Additionally, eMarketer sees 17% of the U.S. Internet population blogging in 2013, almost a 30% increase over current levels.If your customers are going to be increasingly reading blogs and writing blogs themselves, how much longer can your business afford to not take part in online conversations that are happening around your company and your industry? Two common objections that small businesses offer to adopting a blogging strategy is that they don't have time, and no one online is talking about them anyway. First, limited resources/time is a very real consideration for many small businesses. If you don't have the time and/or people to launch a blogging strategy, you can still build relationships with bloggers and leverage this as a way to increase awareness of your business … [Read more...] about Small Businesses Can No Longer Ignore Blogs