When Facebook rolled out its Send button last week, I laughed. I even mocked on Twitter that Facebook wouldn’t be happy until our pages were full of buttons. But the Send button, as well as integrating other aspects of Facebook into websites, does make a lot of sense. In fact, it’s beginning to make so much sense I’ve begun to wonder if Facebook has won the battle to be the one true login. So Many Doors, So Many Keys For as long as I can remember on the web, there’s been talk about what a pain it is to remember a million passwords to sign in to a million different sites. Wouldn’t it be better if we had one universal “key” to open all those web doors? And wasn’t that was OpenID was supposed to be about? Heck, Facebook even seemed to be jumping on the OpenID bandwagon back in 2009, when it said that new users could register for Facebook using Gmail accounts, which double as OpenIDs. From Facebook’s blog post at the time: Now, users … [Read more...] about Has Facebook Become The Master Key To Unlocking The Web?