There are two kinds of site owners: 1. Some have mastered the magic formula to skyrocket traffic to their site and ride into the sunset with a boatload of money. If you are one of them, you can move on to other blog posts. 2. Then there are those who have had some reasonable growth but are rapidly approaching stall speed. No SEO trick in the book is moving the needle. If you belong to the second category, you should definitely try some unconventional approaches that most online marketers may not pay attention to. Let's dive in right away to explore some of the options you can try right now. 1. Say Goodbye To Your Site Traffic (Not Joking) We have been conditioned to think that site traffic is the ultimate prize. However, the real goal that you should worry about is conversion and if you want to be really pragmatic, it's a profitable conversion. The good news is that if your site traffic is not growing, it's not the end of the world. Here are some steps you can take to improve your … [Read more...] about 3 Not So Popular Growth Hacks You Should Try!
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Creating content for users goes way beyond just adding the right keywords to page copy.Understanding your audience, and creating an editorial calendar that aligns with business objectives and your sales funnel, will help you accomplish more conversions and increase your lifetime customer value (LCV).You’ve probably heard content referred to as a demand generator and lead nurturer, but the role of content in your marketing strategy should extend to all stages of your sales funnel.From blog posts to retargeting campaigns, you need to optimize your content marketing strategies for conversions and retention.This post will show you what format and form of content you should implement at each stage of your sales funnel and additional strategies to make your campaigns measurable and successful.Understanding the Buyer’s JourneySparking InterestThe first stage of the sales funnel is typically referred to as consideration. At this stage of the funnel, users encounter your content and … [Read more...] about How to Write Content for Each Stage of Your Sales Funnel
To optimize marketing productivity and improve credibility, brands must further develop each aspect of their digital marketing. With a connected marketing approach, it is critical to sync the brand, audience and channels. This means making sure marketing tactics and brand messaging are consistent across all channels and audiences, creating a memorable and effective experience throughout the consumer journey. Last month, I talked about the connected brand. This month, in the second installment of this series, I'll dive into the connected audience. In order to make a lasting impact with your prospective customers, you must know what their needs are across each stage of their journey. Audience keyword insights Keywords allow brands to better understand the types of users they're speaking to and what queries most resonate with them. To clearly define an audience, effective keyword research is imperative for marketing professionals. It can lead to insights that help … [Read more...] about The connected audience: Content and creative needs for each stage of the customer journey
If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year—from scratch. Chances are, however, you don’t know exactly what you need to do to achieve that, but that’s okay. The fact that you’re here and ready to learn means that one day, you will know what you need to do to create a fully sustainable business from your blog. Another factor is the time it takes. Some of you may be able to build a thriving blog in a year, while others may take two, three, or even five years. During this journey, your blog will progress through five distinct stages: Blog creation Initial growth: finding your 100 “true fans” Scaling up your traffic Reaping the rewards Maintaining your success In this article, I’ll outline the five stages of blog growth to help you understand where you’re today and how far you have left to go. Stage 1: Your Blog is Born Expected time to complete: Less than two … [Read more...] about The 5 Stages of Blog Growth
I recently launched my first SaaS product after four months of planning and design and another eight months of development. That gave me a LOT of time to start planning for growth and in particular, customer acquisition. I read everything I could from Sean Ellis, Liam Gooding, Ryan Holliday, Andrew Chen, and many others. In fact, I spent over 100 hours preparing one hundred different growth hacks to implement for my startup and I have prepared them for you to review below. These growth hacks can be used by startups and established businesses as well. Take what you can and apply them, but remember, they won’t work for every business or strategy. I broke these down into different stages, which Dave McClure came up with and appropriately named “pirate metrics” (due to the AARRR acronym). They are: Acquisition Activation Retention Referral Revenue Most of the growth hacks listed here are in the “Acquisition” stage. Almost ALL websites see a dip in traffic … [Read more...] about An Epic List of 100 Growth Hacks for Startups