Over the last few years, the increasing shift towards digital marketing has led marketers to focus more on growth and results, rather than advertising reach or an over-emphasis on sales. That is why we invited Christoph Trappe, Chief Content Engagement Director at Stamats, to discuss how effective content marketing can jumpstart customer acquisition, user engagement and increase brand loyalty. Drawing from his extensive experience in Public Relations, Writing, Speaking, and running the Authentic Storytelling Project, Christoph, along with our other guests, discussed some sales-focused approaches to planning and executing a content strategy. Here is what they had to say: Q1. What are your top strategies for ideation in content marketing? Christoph is a storytelling advocate and says that "Stories happen around us all the time. Document them, write them up, and share them." Don’t stop there, though. Align your stories with your business goals and make sure … [Read more...] about How to Build a Content Marketing Strategy for Growth #SEMrushchat with Cristoph Trappe
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Warranties are the thing you sign on the way to get the cool thing you want. Few of us read them. Fewer still understand their finer points and implications, but if actively leveraged, warranties can play a significant role in marketing. Imagine you are asked to make your standard warranty into a conversation piece because of its point of friction on the path to purchase. How do you go about turning boring legalese into a point of differentiation? The Challenge: Raising Customer Awareness About a Mundane-But-Important Topic Two months ago we sat around a conference table and asked ourselves how we could raise awareness around our pretty boring warranty claim. Changing the narrative around the warranty mattered because we sell aftermarket engine lubricants (motor oils and such), and manufacturers of the markets we catered to (specifically the power sports market) would discourage customers from using any brand but theirs. In the tech space, this could be akin to hardware manufacturers … [Read more...] about How We Turned Our Boring Warranty into a Lead Gen Tool and Brought 600 Leads in 3 Weeks
About a week ago, we told you about a bug with Google Search Console where the crawl stats were delayed a bit. Well, it is now 3 weeks, 21 days, since the crawl stats has been updated. The last date you get is May 23, 2018 and nothing after. This is a bug, Google has confirmed they are working on fixing the report but for now, you need to wait it out. How much longer? We do not know, but John Mueller of Google said "it's been taking much longer than expected, but it'll be back," on Twitter.Here is a screen shot of the report:Here are some of the latest tweets from Google's John Mueller on this issue:Don't worry, they'll be ... pic.twitter.com/P3bBBJZ9wF— John ☆.o(≧▽≦)o.☆ (@JohnMu) June 12, 2018 Sorry - it's been taking much longer than expected, but it'll be back.— John ☆.o(≧▽≦)o.☆ (@JohnMu) June 13, 2018 Forum discussion at Twitter. … [Read more...] about Google Search Console Crawl Stats 3 Weeks Behind
SMX Israel is now less than 3 weeks away. The agenda is 100% complete, you can review it below and it should be live at the official agenda page later today.We have a wonderful lineup of speakers both local in Israel and worldwide. The topics will range from organic search, paid search, display ads, analytics. the latest in app marketing and much more. There will be food, snacks, drinks throughout the day and an outstanding hot lunch served during the lunch break. The networking and learning opportunities is something you should not miss.We have speakers from Google, including Gary Illyes on Organic Search, Juan Felipe Rincón from the Manual Actions & Penalty team and Michael Fink from the Google Search Console team. So please check out the agenda and register soon. We may sell out and we do not allow walk-in registration the day of. So please register today at http://searchmarketingexpo.com/israel.I'd like to thank our sponsors including Analytics Ninja, ZEFO, Majestic, … [Read more...] about SMX Israel Less Than 3 Weeks Away – Register Now
Are a significant number of people canceling their Facebook accounts because of privacy concerns? The easy answer would be for Facebook to publish cancellation stats. I asked; they declined and gave me growth figures instead. Those growth figures suggest that yes, the privacy issues might be hurting. Does Interest In Deleting = Quitting? I’ve written twice this week now about how search-related data shows a spike in people seeking information about how to cancel their Facebook accounts: But does that interest translate into actual cancellations? I asked Facebook if it would provide month-by-month figures for those deleting their accounts, along with user growth figures. Instead, I was provided this: We don’t release the specific data you’re looking for. I can say that since our recent developer conference, Facebook has grown by more than 10 million active users. How’s 15 Million Growth Compare? That figure is referenced off Facebook’s F8 conference, held … [Read more...] about Has Facebook’s Active User Growth Dropped 25% to 50%?