In our article on link prospect qualification, we downplayed the difficulty of finding link prospects. Here’s why: the time you spend finding a link prospect pales in comparison to the time it takes to analyze that prospect for its relevance to your keywords, its overall value to your link building goals and the potential it will convert into a link. However, because it takes so long to qualify link prospects, we decided to create a tool and a worksheet for “pre-qualifying” link prospects based on the sites that occur most frequently in the search engine results pages for a given set of keywords – SERPs Dominators. This article walks you through the tools, processes and strategies for identifying the most powerful players in your keyword space, and then analyzing their link sources and link building tactics. Who are SERPs dominators? SERPs Dominators are the sites and individual URLs that appear most frequently in the SERPs for your target, most-profitable … [Read more...] about The Link Builder’s Guide To Analyzing SERP Dominators For Link Opportunities
300 high frequency words
The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. But in all the debate there’s an important distinction that most people fail to focus on. Keywords and search queries are two very different entities. While keywords are the inventory an advertiser buys, search queries are the actual words people type into a search engine. The distinction is important, because search queries typically cover a significantly longer tail than keyword buys, and there is a lot of value in mining search engine query data. To take a deeper dive and look at the way that head, mid-level, and long tail search queries perform in paid search accounts, we took a random sampling of WordStream client accounts and analyzed the aggregate cost, number of conversions, and cost-per conversion across the sample. The results were very interesting, and to … [Read more...] about Which Search Queries Perform Best?
It's easy to feel like you can grow a loyal audience in no time using the latest growth hacks or Twitter and Facebook tricks. But the truth is, it's not that simple. Growing an audience is hard. You have to have talent. You have to put in a lot of work. And there's no 1-2-3 solution. In this post, I'm happy to share some of our experiences from building an audience at Buffer alongside six key ingredients to successfully building an audience. Let's get started! Why it's Difficult to Build an Audience (And Why There's No Shortcut) "Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well." ― Theodore Roosevelt It is no secret that we live in an age of information overload. Yet many of us are in search of a larger audience. More readers on our blog. A bigger following across social media. A group of people who … [Read more...] about Why Building an Audience is Hard
It concentrated on keyword relevancy, frequency and Latent Semantic Indexing (LSI). This week we continue diving into on-page factors, with content. Or to be more exact, the quality of your content. Quality content You’ve probably heard the phrase ‘quality content’ bandied around a lot over the last couple of years, especially in the context of ‘Google loves quality content’. But what does this nebulous term really mean? How can a machine learning algorithm determine whether an article is ‘good’ or not. Well it will never judge for personal taste of course, but there are some technical things you can do to make sure your content is deemed worthy, not just to anonymous digital spider crawlers but also real human readers too. 1) I’ve pretty much already stated the number one most important element when it comes to creating content that ranks highly – write for human readers, not search engines. Increasingly Google is moving away from … [Read more...] about Guide to Google ranking factors – Part 3: quality content
One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on the internet, and each site has its own organizational system. Search engines exist to index information, but they have issues, as described in this new patent that make finding information challenging. Limitations on Conventional Keyword-Based Search Engines The patent granted to Google, in September of 2016, discusses a way to organize information on the Web in a manner which can help to better organize and index that information, using context vectors to better understand how words are being used. The patent describes limitations of search engines that are based upon indexing content using keywords, such as: A search engine working with Conventional keyword searching will return all instances of the keyword being searched for, regardless of how that word is used on a site. This … [Read more...] about Google Patents Context Vectors to Improve Search