share tweet share pin it e-mail share Opening an e-commerce store is one of the best ways to sell the products that you love without the overhead or risk that comes with operating a brick-and-mortar store. That’s the good news. The bad? Since … [Read more...] about How to Optimize Your E-Commerce Site for Sales Gains
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share tweet share pin it e-mail share Opening an e-commerce store is one of the best ways to sell the products that you love without the overhead or risk that comes with operating a brick-and-mortar store. That’s the good news. The bad? Since … [Read more...] about Unwrapping the Secrets of SEO: How to Optimize Your E-Commerce Site for Sales Gains –
share tweet share pin it e-mail share Google’s information on traffic and conversions on organic keywords is increasingly “Not provided”. This is not new. The search engine giant started withholding information on organic referrers … [Read more...] about Not provided – The search for transparency and data –
Google's John Mueller responded to a question in the Google Webmaster Help forums about changing a site's URL structure completely.The site has tons and tons of dynamic URLs that look like … [Read more...] about Google: Don’t Change Your URLs For SEO Purposes
According to the Wall Street Journal, Google is potentially interested in helping private equity firms buy a stake or all of Yahoo. The article says:Google and prospective partners have held early-stage discussions but haven't put together a formal proposal and Google may end up … [Read more...] about Yahoo Up For Sale Again? Google Potential Buyer?
A Google Webmaster Help thread has someone pointing out that Apache, world's most used web server software, has a thank you page where they have do-follow links for sale. And in fact, Google, amongst other brands are paying $100,000 per year for the link - or maybe they are just … [Read more...] about Get A Text Link From Apache.org For $5k Per Year, Google Did For $100k Per Year
Though the approach of using content in marketing initiatives has become more prevalent over the past couple of years, businesses have been employing content marketing strategies since the 1800s. Today, marketers use online content to educate and entertain their audiences in … [Read more...] about Is John Deere The Original Content Marketer?
The idea that there are consequences to poor mobile presence or performance isn’t new. But a very recent survey conducted in September on behalf of Netbiscuits lends more urgency to the sense that marketers and brands must get mobile right or risk lost sales and damaging … [Read more...] about Getting Mobile Wrong Has Real Consequences For Sales, Brand
With Yahoo’s stock nearing its 52 week low, conspiracy theorists might think that the Financial Times report about the resumption of merger talks between AOL and Yahoo was based on news leaked with the intention of boosting Yahoo and/or TimeWarner shares. However, it … [Read more...] about AOL And Yahoo Resume Merger Talks, Answers For Sale?, “Start Wearing Purple?” And Institute Recommends Conditions For Google Paid Search Ads
John Wanamaker once stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” One of the things we love to tout as search marketers is our ability to track our efforts. We pride ourselves on it. But, as much as our … [Read more...] about Benefits Of Cross-Channel Analytics For Search Marketers