You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated. It’s not like you can set a timer that will ding when they’re ready to connect. Instead, you need to qualify your leads yourself. It’s always important to connect with your leads to figure out where they’re at in the buying process. Asking questions, getting feedback, and building a relationship can set you on the right path for being available when they’re ready to buy. To help you qualify your sales prospects, here are 25 questions you should be asking. Establishing the relationship The relationship is the most important part of closing a … [Read more...] about 25 Sales Questions to Qualify Your Leads Faster
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If I told you don’t need a sales team to succeed in the software market would you believe it? It is more common than you think — companies like Atlassian, Slack, and Basecamp have proven it is both sustainable and good for business. Slack, the communication platform that was recently valued at $5B employs zero salespeople. They cite their success on acquisition marketing, with an obsessive focus on driving as many sign-ups of their “forever free” product, knowing that a certain percentage of their customers will value their product enough to pay for the premium features. Slack isn’t focused on MQLs, lead-scoring or strategies that companies such as Hubspot, Pardot, and Marketo have advocated for over the past decade. Many would argue the funnel-based marketing model is proven and consistent — which is accurate, but this model also requires a significant amount of capital (both cash flow and human beings) to execute. Instead Slack focused on … [Read more...] about The Startup's Guide To Automated Growth: A 4-Step Process To Revenue Without A Sales Team
Once more unto the breach! In our last study, we analyzed featured snippets on desktop. I couldn’t be happier to share with you data and insights from Ghergich & Co.’s latest partnership with SEMrush. We analyzed 10 million mobile keywords and dissected 1.3 million featured snippets on Google. The Goal of This Study With the results of this study, we hope to arm you with a data-backed approach to unlock the potential of Google featured snippets on mobile. First, pocket these resources: Featured Snippet Cheat Sheet (Download Printable PDF) Featured Snippet Data (Google Sheet - save a copy) Featured Snippet Hubs (Top Performers) Let’s start off with findings on a subset of data we analyzed inside the 1.3 million snippets. We call this subset featured snippets hubs. These hubs are URLs that earn many featured snippets to a single URL (an article) on a site. We analyzed 2,960 hub URLs in SEMrush’s dataset that earned 20 or more featured snippets each. For … [Read more...] about How to Earn Google Featured Snippets for Mobile: Large-scale Study
Ah, sales – the life and blood of any business and the cause of sleepless nights of business owners, marketers, and of course, salespeople. Sales prospecting is a rapidly changing medium, but thankfully, it is not all for the worst. While keeping up with all the latest tactics and the changes in consumer behavior can be a struggle, we also now have access to so many tools that can help us generate more prospects and make more sales, quicker than ever. In this blog post, I am going to share my top tips, tricks, and tools for building a better sales prospecting strategy. What is sales prospecting? Sales prospecting is, quite simply, the process of searching for and identifying potential customers for your business. In other words, it is about finding people who match your different audience personas in order to nurture them into becoming your paying customers. So, where do you start? First Things First: Establish What Makes a Quality Prospect Prospects are not leads … [Read more...] about Tips, Tricks, and Tools for Building a Better Sales Prospecting Strategy
share tweet share pin it e-mail share Opening an e-commerce store is one of the best ways to sell the products that you love without the overhead or risk that comes with operating a brick-and-mortar store. That’s the good news. The bad? Since the barrier to entry is low, we’re seeing an untold number of e-commerce stores that are opening up online. In this installment of Unwrapping the Secrets of SEO, we’ll detail four ways to optimize content for sales success in spite of the competitive threats. Unwrapping the Secrets of SEO Understanding the SEO Fundamentals The only way to help your online store stand out from the competition is by boosting your online presence through SEO marketing. In a nutshell, SEO is the process of improving the visibility of your online store to get found by search engines. In the past, SEO was about gaming the search engines. No longer. Today, SEO marketing … [Read more...] about How to Optimize Your E-Commerce Site for Sales Gains
share tweet share pin it e-mail share Opening an e-commerce store is one of the best ways to sell the products that you love without the overhead or risk that comes with operating a brick-and-mortar store. That’s the good news. The bad? Since the barrier to entry is low, we’re seeing an untold number of e-commerce stores that are opening up online. In this installment of Unwrapping the Secrets of SEO, we’ll detail four ways to optimize content for sales success in spite of the competitive threats. Unwrapping the Secrets of SEO Understanding the SEO Fundamentals The only way to help your online store stand out from the competition is by boosting your online presence through SEO marketing. In a nutshell, SEO is the process of improving the visibility of your online store to get found by search engines. In the past, SEO was about gaming the search engines. No longer. Today, SEO marketing … [Read more...] about Unwrapping the Secrets of SEO: How to Optimize Your E-Commerce Site for Sales Gains –
According to the Wall Street Journal, Google is potentially interested in helping private equity firms buy a stake or all of Yahoo. The article says:Google and prospective partners have held early-stage discussions but haven't put together a formal proposal and Google may end up not pursuing a bid, this person said. It is unclear which private-equity firms Google has talked to.But at the same time, there are rumors of Microsoft also looking to buy Yahoo. Yes, these are the same types of rumors we had years ago, prior to Carol Bartz giving Yahoo away to Microsoft. But now, things may be different.Yahoo's co-founder is also saying that Yahoo is not for sale - a lot of these rumors may be true or may be just out there to generate interest in larger bids for Yahoo.Greg Sterling's take is that Yahoo is a pawn in all of this:Any deal involving Google will be subject to close federal review. However that’s less likely with Microsoft in the scenario described above. Regardless of who … [Read more...] about Yahoo Up For Sale Again? Google Potential Buyer?
Though the approach of using content in marketing initiatives has become more prevalent over the past couple of years, businesses have been employing content marketing strategies since the 1800s. Today, marketers use online content to educate and entertain their audiences in order to drive traffic, conversions and/or leads. Similarly, more than 100 years ago, companies used content (albeit different types) in hopes of increasing business and revenue. Consider John Deere. In 1895, John Deere started publishing a magazine for farmers called The Furrow. The company published the magazine in hopes of being a resource for their customers. The content featured in The Furrow was educational, and it focused on teaching farmers how to be more fruitful business owners — a quintessential example of content marketing. In the 1800s, the only way to get content to consumers was via magazine; there were no websites, blogs or social media sites, and most of the other available … [Read more...] about Is John Deere The Original Content Marketer?
The idea that there are consequences to poor mobile presence or performance isn’t new. But a very recent survey conducted in September on behalf of Netbiscuits lends more urgency to the sense that marketers and brands must get mobile right or risk lost sales and damaging perceptions of the brand itself. Roughly 6,000 adults from six countries, representing a mix of new and more mature mobile markets (China, India, Brazil, the US, UK, Germany), responded to a battery of questions about mobile behavior and advertising attitudes. I’m only drilling into a small selection of the data. Respondents across the board expressed a range of usability related frustrations, from sites being slow to having difficulty entering information and completing tasks. Reported abandonment rates were high from these experiences and especially high in younger age categories. In many instances when users experienced these problems they turned to competitor mobile sites. In the aggregate 91 percent … [Read more...] about Getting Mobile Wrong Has Real Consequences For Sales, Brand
With Yahoo’s stock nearing its 52 week low, conspiracy theorists might think that the Financial Times report about the resumption of merger talks between AOL and Yahoo was based on news leaked with the intention of boosting Yahoo and/or TimeWarner shares. However, it appears that discussions which began to fend off Microsoft’s bid for Yahoo are resuming, as the two companies now try to figure out how to improve their respective fortunes. The other noteworthy aspect of all this is that it comes out of the first board meeting following the ascension of Carl Icahn and two allies to the Yahoo board. If the AOL-Yahoo merger were to happen there would be many challenges and issues to resolve, not the least of which would be: what would become of Yahoo’s Apex and/or AOL’s Platform A? Then there would be the question of US and EU regulatory approvals, etc. I’m a little numb to this category of news given all the twists and turns — and eventual anti-climax … [Read more...] about AOL And Yahoo Resume Merger Talks, Answers For Sale?, “Start Wearing Purple?” And Institute Recommends Conditions For Google Paid Search Ads