Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Quora Says Its Metrics Are Up 300 Percent, Doesn’t Say From What Quora says all of the company’s important usage metrics are up at least 300 percent in the past year, but it isn’t sharing its baseline for comparison. Company co-founder and chief executive Adam D’Angelo shared the non-specific stats today in a new video on its blog — a video that exists primarily to sell Quora […] Amazon Gives Developers New App Engagement Reports To Track Key Metrics Last week, Amazon launched Engagement Reports to help developers monitor app usage metrics. Engagement Report data includes information from the Kindle Fire HD, the new Kindle Fire, and Android devices that use the most recent version of the Amazon store. Tracking daily and monthly active devices, installs, sessions, average revenue per device … [Read more...] about Marketing Day: May 28, 2013
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Are you going to move on from your current SEO position? Take your time to get prepared and get the SEO job of your dreams. Below I have outlined some of the recommendations you can find handy for this pretty complicated process. As the industry of inbound marketing evolves, SEOs have to get even more prepared for tricky complicated job interviews. I’ve recently asked some of my friends in SEO about the most difficult questions they had to answer. The hardest thing for them was to discuss SEO with people who were not really proficient in the sphere! In some cases, they were even asked to reveal exact formulas for getting top rankings, Google algorithms, etc. (if that happens to you, please do show some sense of humor)! If you are lucky enough to get interviewed by someone who IS experienced in SEO, let’s analyze what you should know and how you should talk about it in 2013. First things first Just as in any other sphere, you should pay very good attention to the criterion … [Read more...] about Passing an SEO Job Interview in 2013
Enhance your business results with technology-powered marketing. Attend MarTech: The Marketing Tech Conference. Marketing technology experts from Europe’s leading companies will share successes and learnings. They’ll discuss implementing marketing solutions and re-engineering their organisations to optimise the investment. Keep reading for what to expect at MarTech or check out the complete agenda. Then reserve your spot at low “beta” rates before they expire next week! • Andreas Starke, the chief marketing technologist at SAP, will share his experience in helping to transform SAP’s own marketing department, including the architecture and implementation of a single marketing platform for real-time customer insights. • Thomas Burklé, chief marketing technologist at the Hager Group, will describe the exciting collaborations between marketing and IT at his company to pioneer new “smart home” opportunities — and discuss the … [Read more...] about Final Agenda For MarTech Europe Is Up. Register Now!
WordPress is by far one of the most preferred CMS platforms on the web. And, with that popularity comes a plethora of WordPress specific themes designed to complement sites powered by WordPress. Unfortunately, while there is no limit to the number of ways you can design your website using WordPress themes, the sheer volume of available themes, both free and premium, can become plain overwhelming to even think about. Before we get started I think it is important to note that it is near impossible to whittle this list down to the best of the best without someone, somewhere, saying that a particular theme was missed. I get it, there are tons of great WordPress themes out there. That’s why, to appease all types of website owners, from bloggers to retailers, creatives to minimalists, I tried to grab some of the top WordPress themes from a variety of categories. So take it easy on me will you?! With that in mind, let’s take a look at some of the highest quality WordPress themes … [Read more...] about 11 of the Best Responsive WordPress Themes
Mobile video takes center stage and if your brands isn’t strutting the mobile video catwalk, then you are making a major content marketing fashion blunder. The red carpet of video content marketing is brutal. Falling flat will let your competitors fly past you. In fact, publishers are already using technologies like machine learning to up their video marketing game. Mobile video, interactive video, and e-commerce integration are all geared to maximize the consumer streaming experience. Video content is no longer static and linear. We’re seeing new mobile video technologies like Meerkat live streams exploding at SxSW, Periscope,Twitter, and the big video push by Facebook at F8, all focusing on innovating with video. The rush to create great visual, full motion stories is making 2015 an exciting time and an open opportunity for those embracing a full motion world. In my previous post, 5 Hypnotic Mobile Native Video Content Marketing Methods, I highlighted the importance of … [Read more...] about 5 Ways Mobile Video Rocks The Catwalk