Google acquired a number of patents from a company that’s presently suing a number of major developers of wireless hardware devices for patent infringement. The company is Gold Bridge Technology (GBT), and they tell us on their “Meeting the Challenge” page: One of GBT’s most significant group of patents pertains to the UMTS W-CDMA Standard. All equipment manufacturers and service providers providing 3rd Generation (“3G”) wireless service adhere to the technical specifications set by this standard. GBT has a number of patents that are essential to this standard and offers for license its portfolio of UMTS patents. GBT has at least two pending lawsuits in Federal District Court in the District of Delaware based upon a couple of wireless patents 6,574,267 and 7,359,427. Those patents both have the title,”Rach ramp-up acknowledgement.” The GBT Meeting page also tells us that their Random Access Channel technology (“RACH”) Ramp up … [Read more...] about Google Acquires Significant 3G Patents
A new study on mobile browser speed offers mixed results when comparing iOS and Android devices, and shows that it’s not just the device/platform that you’re using, but also the cellular network that you’re on that matters. Strangeloop Networks has just published its 2012 State of Mobile Ecommerce Performance report, which looks at how fast the top 200 e-commerce websites load on mobile web browsers. It’s a companion report to the desktop browser speedy study that Strangeloop issued last week. For this study, Strangeloop measured 200 e-commerce sites over 3G and LTE networks in July and September of this year. The company used six devices: iPhone 4, iPhone 5, Samsung Galaxy S smartphone, Samsung Galaxy S3 smartphone, iPad 2 (“the new iPad” as Apple calls it) and the Samsung Galaxy tablet. Overall, mobile was much slower than desktop. The median web page takes more than 11 seconds to load on both iOS and Android devices, compared to about seven … [Read more...] about Mobile Browser Speed Battle: iOS Devices Faster On 3G, Android Faster On LTE
Google recognized early on that the future of the web was mobile. They also saw a trend in mobile users favoring native apps over traditional websites. A 2015 report published by Morgan Stanley pegged web traffic at roughly 2X that of native apps. Google needs to hold on to this advantage to remain relevant. To do so, they have invested heavily in both creating and promoting technology designed to deliver a better mobile web search experience. The Progressive Web App is one of those technologies. The idea behind PWAs is to deliver fast, reliable and engaging app-like experience via mobile browser. Alex Russell, a Google software engineer, explains it this way: “Progressive Web Apps blur the line between Web content and apps, but they keep the strengths of the Web.” Progressive Web Apps (PWAs) are designed to load “instantly.” This is accomplished by routing browser requests through a script, known as a Service Worker. The script eliminates steps otherwise … [Read more...] about Progressive Web Apps: The New Standard For Mobile Search?
We’re shifting into a world in which smartphones and tablets are beginning to rule the roost in terms of connectivity. More people are searching for information via mobile phones, tablets, and smartphones. Yelp reported several months ago that about 40% of searches came from their mobile app. BGR chimed in to say that a little more than 10% of all web searches originate from mobile devices. We’re now past the stage of expecting that mobile devices will take over web searches — the process is already underway. What does this mean for website owners? Or for optimization experts? The future is mobile and the future is happening right now. Googlebot Mobile, Google’s Recommendations, and More Ideas and opinions about mobile SEO were floating around long before Google’s formal recommendations for mobile websites got posted. Following the introduction of Googlebot Mobile for smartphones and feature phones, webmasters and SEO specialists became involved in … [Read more...] about Responsive Design & Mobile SEO: Best Practices for 2013
Having a mobile website in and of itself sets an SMB apart from almost half of its competitors. The Local Search Association (LSA) issued a report commissioned by BuzzBoard titled “Mobile: Ready — or Not?” in January 2016. BuzzBoard’s research found that 47.3 percent of SMBs do not have mobile-ready sites. The report also notes another 2015 study by RBC Capital Markets that reflects an even lower rate of adoption — it found 67 percent of SMBs’ sites are not mobile-ready. Those with mobile websites arguably stand to double the audience of those without mobile sites. According to comScore’s “Global Mobile Report,” virtually half of all traffic to the top 100 digital media properties are mobile only. The LSA and BuzzBoard report notes that in October 2015, Google stated that over 50 percent of search globally is on mobile. And surveys by LSA and Thrive Analytics reflect that mobile is even more important for local search — 60 … [Read more...] about 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search