I know, I know, this is a basic SEO question - the absolute URLs versus relative URLs. But we covered it literally 10 years ago and back then Google's John Mueller answered the question and also answered it today. In short, both times he said for search and SEO, using one or the other technically do not matter. But the way he answered it back 10 years ago in a forum thread was in much longer form, suggesting relative URLs are easier for ongoing purposes (not for SEO) than absolute URLs. The way he answered it today was on Twitter, so much shorter form and said it doesn't matter for SEO - which is true.Here is John today: Here is John's answer 10 years ago:There are pros and cons to both absolute and relative URLs in links: Absolute URLs: Forum discussion at Twitter. … [Read more...] about Google 10 Years Later: Absolute Vs Relative URLs Doesn’t Matter For SEO
40k loan over 10 years
Frustrated. We were frustrated. Sitting at Sultan’s in downtown Lansing Adam Henige and I were having lunch on a Tuesday and complaining about our jobs. We both had helped grow an internet consulting and development company into a very good organization, but we were hitting a wall. We had learned a lot from the firm’s founder and both had a tremendous amount of respect for him and what he had built. But, we were starting to see some problems and cracks in the armor. We didn’t want to do large-scale web development projects anymore. We didn’t want to be bobbleheads in meetings when asked, “Can you do that?” Shaking our heads when we knew the answer was really more complicated than that. Web design is hard, complex, and you have to rely on a lot of people and moving pieces. We didn’t want to work in that environment anymore. “What about, just search.” A napkin came out, several napkins were filled out. And on that November day at … [Read more...] about A Reflection on 10 Years of Netvantage
That’s the conclusion of a recent study of more than 2,000 European marketing students — in the UK, France, Spain and Belgium, to be more specific. The study, “Next Generation of Marcoms,” asked a variety of questions to students between 20 and 25 years old that are studying Advertising, Marketing Communications, Design, PR and Events. (Note for those who may not know: “Marcoms” is short for marketing communications and is commonly used to describe a holistic marketing approach involving online and offline elements.) More than 86 percent of the students agreed that social/digital agencies will no longer be standalone specialists 10 years from now; they’ll either be consumed by full-service agencies, or become one themselves. Similarly, about 90 percent of the students said that the agency they’d be working for in 10 years would be full-service, where marketers would be comfortable creating strategies in advertising, direct, social, … [Read more...] about Death Of The Digital-Only Agency? Marketing Students Say Its Coming In 10 Years
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will … [Read more...] about 10 WordPress SEO Questions That Took Me 10 Years To Answer!
In the beginning, there was light. Chances are, as the first signs of SEO emerged alongside the dawn of the Internet, few would have predicted the vast impact it would have on daily life such a short time later. After only a quarter century, SEO has evolved from the simplicity of a single-celled organism into a living, breathing, and adaptive structure used to create valuable and relevant relationships. Today, SEO connects a generation of knowledge-hungry individuals to targeted information through a network of personalized, accessible, and engaging content media. To intelligently predict the future of SEO, it is essential to first understand the trends that have emerged over time. First Signs Of Life (1991 – 2002) On August 6, 1991, Tim Berners-Lee launched the world’s first website, which is still live today. Over the years to come, many more websites emerged offering users information with bare-bones usability and optimization. Eventually, as websites crowded the … [Read more...] about The Evolution Of SEO Trends Over 25 Years