Conclusion No professional is complete without the tools to do their work successfully like visualizing a doctor without a stethoscope or a gardener without scissors! Using the exact tools won’t make you an excessive content marketer, but it will give you the top chance of getting there. By using tools, we can systematize the most tedious parts of our work and focus on what matters creating awesome content. … [Read more...] about Top 30 Content Marketing Platforms 2018 to Boost Your SEO
5 30 content update
Think about a lady from out of town who’s just moved back to the area after being gone for 30 years. For whatever reason, she needs a copy of her birth certificate, but she doesn’t have much time to drive to the courthouse and fight the downtown crowds, and she has to do it on her lunch break. If she found information on your site about best free places to park that get you close to the courthouse, that would be helpful. If that same piece also linked to or included information about the awesome hot dog stand on the corner — that happens to give away free water bottles if you buy 2 hot dogs — then that’s even better. … [Read more...] about Are You Taking Advantage Of Content Byproducts?
Your intended target audience.The goal of your content.Its stage in the sales funnel (pick from Awareness, Consideration, Conversion, Loyalty, or Advocacy).The keyword(s) that you want it to rank for.How happy you are with its:Organic traffic and conversions (in the last 12 months).Social traffic and conversions (in the last 12 months).Usability (pick from Bad, Needs Work, or Good).Those traffic and conversion numbers should be right there for you in your web analytics suite. … [Read more...] about Content Optimization: Boost Traffic by Improving What You Already Have
create transparency and give you an overview of your content help identify content with the potential for quick optimization reveal redundant content that can be eliminated from your website create a clear, targeted structure for your website and its content lay the foundation for the creation of a content strategy are an investment in the performance of your content One last question: When should I do a content audit? The easy answer is: Now!. There is never a bad time to gain a better understanding of your content and its structure, and see where your areas of potential lie. That said, there are certain milestones in the life-cycle of a domain where a content audit is of particular value: … [Read more...] about Discover your Potential with Content Audits
A high-fashion retailer is not going to want to create a silly cartoonish infographic to get a few links. That retailer will be much better off leveraging their branding and coveted status to get some mentions via a high-quality commercial video campaign. … [Read more...] about 7 Awesome Ecommerce Content Marketing Examples for 2019