Normally the first step a business takes in exploring the blogosphere is to start blogging themselves. But instead of diving in with a new blog, is it better to first understand what bloggers are currently saying about your business?I say it is. Which means that you need to begin monitoring the blogosphere to see what bloggers are saying about your company. Before your eyes glaze over and you offer that you have no idea how to get started, relax. Keeping tabs on what bloggers are saying about your company is painfully easy to do. Seriously.Here's how you get started:1 - Go to Google Blog Search.2 - Do a search for your business. For example, I'll do a search for my blog, The Viral Garden.3 - Notice there are around 1,600 search results. These results can be sorted by date, down to the last hour. Ok, now I have a list of results for what people are saying about me now. But I want to continue to access this list, and when Google … [Read more...] about Someone is Probably Blogging About Your Business RIGHT NOW!
5 min email
Two Types Of Interest-Based Targeting Twitter is offering two types of interest-based targeting. One involves choosing from more than 350 categories - things like Movies & Television, Personal Finance, Sports and others. Each top-level interest category offers a number of more specific sub-categories, as shown in this image from Twitter's blog post. Custom segments let you reach users with similar interests to that @username's followers; they do not let you specifically target the followers of that @username. If you're promoting your indie band's next tour, you can create a custom audience by adding @usernames of related bands, thus targeting users with the same taste in music. These are changes that should not only attract new advertisers, but - especially the addition of interest-based targeting - make Twitter's ads more effective. Twitter says it's been testing the interest-based targeting with a number of advertisers and they've "seen significantly increased audience … [Read more...] about Twitter Debuts Interest-Based Ad Targeting, Lowers Min. Bid To One Cent
Local SEO is getting more difficult for many businesses. Google’s move from seven to three listings in the local pack, and the threat of various ads in the local space, has created a fiercely competitive environment for local businesses. Suffice it to say, if you wish to rank in that three pack in 2016 and beyond, your local SEO has to be 100 percent on point. In this article, I want to take a look at the primary local SEO ranking factors, along with the major competitive difference-makers and negative ranking factors. I will break down each of these to ensure that you have a solid, strategic local SEO game plan. Local SEO: the state of play In a hotbed of organic search competition, the local results have been a source of salvation for many local businesses. They give users looking for local businesses an easy way to distinguish local from organic, and rankings are relatively straightforward. Having a physical address and proximity to the searcher as ranking factors gave every … [Read more...] about ranking in 2016 & beyond
I think it’s safe to say that smartphones aren’t a fad. Jokes aside, mobile internet usage has been going up year after year. In fact, the number of mobile users has now exceeded the number of desktop users. All that means if you’re not optimizing your content and your website as a whole, you’re likely not making the most of your traffic. Additionally, it may be preventing you from getting more traffic. In 2015, Google announced that it created a mobile-friendly algorithm, which the industry dubbed “mobilegeddon.” It didn’t have a huge effect, but some sites that were not mobile-friendly took a significant traffic hit. Keep in mind that Google usually tests the waters before scaling things up. Google has made it clear that it wants to serve mobile users mobile-friendly web pages, and it will likely become more and more important over time. I hope I’ve convinced you that optimizing your website and content for mobile is worth the effort, … [Read more...] about Increase Site Traffic w/ Mobile-Friendly Content
Despite advanced tools, A/B testing, and years of experience, most search marketers are optimizing on incomplete data. If you’re not accounting for offline conversions — like phone calls — you’re missing an entire class of data required to optimize paid search campaigns, more accurately measure ROI, and prove your search budget. According to BIA/Kelsey, calls to businesses from mobile devices will reach 162 billion by 2019. This is more than double the roughly 77 billion calls generated last year from mobile devices. With the rise in mobile device usage, and particularly mobile search, digital marketing is driving phone calls. In fact, Invoca’s analysis of 32 million phone calls found that more than half of all calls (54 percent) stem from engagement on a mobile device. Mobile search marketing is the top driver, responsible for 45 percent of inbound phone calls. Buyers often need to speak to a sales rep during their path to buy, and while prospects … [Read more...] about 5 Steps for Optimizing Paid Search ROI with Calls