Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines. In fact, Google recently confirmed that inbound links are one of the top two ranking factors in the algorithm. Links have always existed as a kind of third-party validation for the trustworthiness, credibility, or authoritativeness of a page or website as a whole; if there are hundreds of sites with links pointing back to yours, clearly you've made a positive impact, and are worth listening to. Therefore, according to Google, you're worth ranking highly. However, without those links, it's virtually impossible to gain any kind of search visibility.How Link Building Has ChangedOld link building strategies were somewhat straightforward: do whatever it takes to get more links. Link quantity was the main focus, along with anchor text, and there weren't … [Read more...] about 5 Link Building Tactics to Avoid (and Modern Alternatives)
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A Link Building Stimulus Plan
With the economy the way it is, we’re getting a lot of inquires from people asking for package programs. They’re willing to cut back on the number of link building techniques they contract for, but not the quality of the links secured. Because of the volume of requests we were getting, I decided to look for a way to trim a couple of tried and true link building programs without sacrificing quality or effectiveness. One of the programs we tweaked and have seen dramatic results in is our directory submission program. More is good Typically, when we think about directory submission programs, sites like the DMOZ, Yahoo! Directory, Best of the Web, and Ezilon come to mind. There are about 20 general directories operating and ranked within the search indexes, here’s a short list of some of them: Joe Ant Massive Links GoGuides Rubberstamped Greenstalk Business Aviva Tip: Many of these directories now accept articles and/or blogs as well, so be sure to look for additional … [Read more...] about A Link Building Stimulus Plan
5 Link-Building Techniques You’ve Been Neglecting
Link building isn’t black and white, is it? There are so many methods you could be using, but it feels like each one has been… well, overused. Frustrating, isn’t it? However, I believe there are a lot of strategies out there that you’re not using — either because you have forgotten about them or are simply neglecting them. And they could make all the difference in your rankings. If you want to find out the five you’ve been neglecting the most, read on… 1. IFTTT For Link Target Discovery Automation If This Then That (IFTTT) is a beautiful platform that lets you automate a lot of your life. You can use it for social media, organizational tasks and sending those networking emails you always forget to send. But you can also use it to automate your link-building strategies. Now, let me be clear: This tool won’t be building the actual links for you. Instead, it helps with discovering and identifying potential link targets. Let me give you a … [Read more...] about 5 Link-Building Techniques You’ve Been Neglecting
5 Link Building Opportunities Minus the Content
Content is nearly synonymous with link building these days (or link ‘earning’, depending upon who you talk to). Even Google recently changed their user guidelines, which now imply the need to invest in content: “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.” This is a shift from their previous guidelines, which read: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” And, with the proliferation of content marketing (not to mention guest post link building), content has seen more emphasis today than ever before. That’s without even mentioning Penguin, which strictly enforces link quality over link quantity. Seemingly all of the non-content strategies have been abandoned in favor of long term investments that take a lot of time, money, and resources to pull off. But, there are still … [Read more...] about 5 Link Building Opportunities Minus the Content
5 Link Building Opportunities for Blogs and Small Businesses
Looking for link building opportunities requires creativity and a basic understanding of both marketing and psychology. You need to understand the behavior of your potential linkers and develop email pitches designed specifically for them. Your search for link building opportunities should consider the following: Relevancy. Closely related blogs are gold mines, as they not only provide links, but potentially access to clients/customers your brand is targeting. Obtainability. Can you get a link from the page? Do they list content or resources similar to yours? Capacity. Does your site have enough resources to get a link from the page/domain? Understanding these three important considerations will prevent you from wasting time by reaching out to irrelevant domains. A quick evaluation of the relevancy, obtainability, and capacity of your brand to get links can lead to an efficient link building campaign. In this post, I’d like to share a few link building opportunities you can … [Read more...] about 5 Link Building Opportunities for Blogs and Small Businesses