Did you know that more than 50% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business. The following will serve as your guide to expert Amazon SEO and ranking your products on the largest online retail site in the world. Understanding Amazon results pages Knowing the intricacies of how Amazon displays products can be very beneficial to getting your products seen. They pretty much have two results page formats. There is the list view with 15 product results covering all departments. Also the gallery view with … [Read more...] about Amazon SEO: A guide to improving your rankings on Amazon
5 things that Bing does better than Google
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated by text. Even as the outputs have become more varied (video and image results, for example), the inputs have been text-based. This has restricted and shaped the potential of search engines, as they try to extract more contextual meaning from a relatively static data set of keywords. Visual search engines are redefining the limits of our language, opening up a new avenue of communication between people and computers. If we view language as a fluid system of signs and symbols, rather than fixed set of spoken or written words, we arrive at a much more compelling and profound picture of the future of search. Our culture is visual, a fact … [Read more...] about Pinterest, Google or Bing: Who has the best visual search engine?
This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. They weren’t disappointed. Google algorithm updates are frequently on the minds of SEOs and webmasters, and have been a hot topic for years. We are always on tenterhooks, waiting for the next change that could damage our site’s rankings. We are never able to rest, always at risk of being penalized by the next animal to enter Google’s zoo of updates. Past assumptions about Google Fred Back on March 7th 2017, many webmasters reported unexpected fluctuations to rankings. The name Google Fred then began to circulate following a chat on Twitter between Barry Schwartz and Google’s Gary Illyes where Gary joked about future updates being named Fred. We safely assumed there was an adjustment to the algorithm as Google confirmed there are updates happening every day. As usual, Google did not confirm any details … [Read more...] about The last word on Fred from Google’s Gary Illyes