Google is doing a much better job of communicating with the search community of late.Whether it’s the announcement of the latest updates, posting extensive documentation, or answering questions posed directly to a member of the team, Google is generally quick to state what does and doesn’t work in search.Saying that, I’ve done some digging and there are a number of techniques that Google doesn’t officially support but are still effective – at least to some extent.As a disclaimer (and to clear my conscience should you decide to implement anything in this post): these tactics aren’t guaranteed to work but have been found to work at least partially.What Does Google Unofficially Support?1. Noindex Directives in Robots.Txt FileMeta noindex tags applied at the page-level are a tried and trusted staple of keeping pages out of search engine indexes. However, Google also respects most robots directives within a robots.txt file, including … [Read more...] about 4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t
5 things that bing does better than google
I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite a few things actually. Let’s first take a look at the market share between the two rivals. In the US, Bing occupies a third of the market. A third! That’s pretty high given that ‘Google it’ is now a heavily used phrase by the masses, whereas have you ever heard anyone say ‘Bing it’? Probably not. In the UK, Bing isn’t far behind with a 26% share of the market. It is, however, worth noting that worldwide Bing only has 5% of the desktop search engine market share, whereas Google has 87%. That’s a big discrepancy. Bing is undeniably still a key player in the search engine rivalry … [Read more...] about 5 things that Bing does better than Google
Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ. Along the way, some pokes at the need to more digging into stats in general. The Hitwise blog post reported that Twitter accounted for only 0.14% of “upstream” visits to the “News & Media” sites category last week, far beyond similar stats for Facebook and Google. Here are all of them compared, based on that blog post: Facebook: 3.64%, the 3rd biggest source of visits to News & Media sites Google News: 1.27%, the 11th biggest source of visits Twitter: 0.14%, the 39th source of visits Google News Versus Google My first issue with these stats is that Google News — only one small slice of Google — is being compared to all of Facebook. That doesn’t seem a fair comparison. Unless Facebook has a Facebook News area (it doesn’t), it seems like you need … [Read more...] about Does Facebook Trump Google For News & Can’t We Measure Twitter Correctly?
Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if there’s been a net improvement or not. Judging Relevancy Is Tricky I’ll go through some examples, but let me start with some caveats. If you dive into some forums, you’ll find plenty of people screaming. People tend to scream after any update that things have gotten worse because they’ve lost rankings. Few scream about how things have improved, much less provide examples. In short, relying just on forums can give you a skewed view. That doesn’t mean you ignore what you might discover through forums, however. Few know the quality of any search engine’s search results as well as SEOs. They might not be happy if something outranks them, but good ones know if something better or … [Read more...] about Did Penguin Make Google’s Search Results Better Or Worse?
Windows Phone User? No Google Maps For You! To recap briefly, some Windows Phone users started reporting (as covered by The Verge) that they were unable to reach Google Maps using the Internet Explorer web browser on their phones. They got redirected instead to the Google home page. Google initially suggested (as covered by Gizmodo) that this was because Internet Explorer on Windows Phone wasn’t a WebKit-based browser and so Google Maps wouldn’t work for it. Google later added (as covered by The Next Web) that it was redirecting people on Windows Phone devices because of this incompatibility, but Google said this would soon change, since the latest version of Internet Explorer for Windows Phone was now apparently Google Maps-capable: Google sent us the same statement that The Next Web received, which says: We periodically test Google Maps compatibility with mobile browsers to make sure we deliver the best experience for those users. In our last test, IE mobile still did … [Read more...] about The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps