I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite a few things actually. Let’s first take a look at the market share between the two rivals. In the US, Bing occupies a third of the market. A third! That’s pretty high given that ‘Google it’ is now a heavily used phrase by the masses, whereas have you ever heard anyone say ‘Bing it’? Probably not. In the UK, Bing isn’t far behind with a 26% share of the market. It is, however, worth noting that worldwide Bing only has 5% of the desktop search engine market share, whereas Google has 87%. That’s a big discrepancy. Bing is undeniably still a key player in the search engine rivalry … [Read more...] about 5 things that Bing does better than Google
5 things that bing does better than google
I’m at the Google I/O conference, where it is being opened by Google CEO Eric Schmidt. He’s welcoming the audience and saying it’s great to be in front of programmers and saying, “it’s time. it’s time for us to take advantage of the amazing opportunity before us … it has been 20 years trying to build a programming model that’s the right one.” Internet programming is the right way. Have the network, the programmers to build the right types of opportunities out there. Expects Android to have a strong year, thousands of apps and lots of hardware partners who are innovating to take phones that do much more. It’s time, he says, because there’s the power to do things simply, to make them work. There’s a new model of programming, where you can pick the best code around and mash it together. “We can take the collective intelligence of the internet … and do amazing things.” My message to you is that this … [Read more...] about Live Blogging The Google I/O Keynote
CEO Eric Schmidt has weighed in on the Bing launch — and he’s not sounding panicked, not that I would expect him to be. But he certainly puts out a conflicted message that Bing isn’t a serious competitor and yet argues that it’s serious enough that talk of a Google monopoly seems “unwarranted.” Plus, a somewhat passionate message that Microsoft can’t expect to buy its way into search share. A look at his interview with Fox. First the clip, then below that selected quotes along with some analysis: Schmidt: It’s not the first entry for Microsoft. They do this about once a year. Well, maybe every two years. In 2005, Microsoft pushed MSN in a big way. Fairly soon after, things morphed into Live Search with a more limited push. We’re two or three years past, and it’s a major new brand that Microsoft is putting out there. Somehow, it still feels a bit different than what they’ve done before. I guess it’s a sense to me … [Read more...] about Bing Can’t Buy Search Love With Ads; Gotta Earn It
Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ. Along the way, some pokes at the need to more digging into stats in general. The Hitwise blog post reported that Twitter accounted for only 0.14% of “upstream” visits to the “News & Media” sites category last week, far beyond similar stats for Facebook and Google. Here are all of them compared, based on that blog post: Facebook: 3.64%, the 3rd biggest source of visits to News & Media sites Google News: 1.27%, the 11th biggest source of visits Twitter: 0.14%, the 39th source of visits Google News Versus Google My first issue with these stats is that Google News — only one small slice of Google — is being compared to all of Facebook. That doesn’t seem a fair comparison. Unless Facebook has a Facebook News area (it doesn’t), it seems like you need … [Read more...] about Does Facebook Trump Google For News & Can’t We Measure Twitter Correctly?
Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this. As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting worse) on the back of Google’s own work. Google likens it to the digital equivalent of Bing leaning over during an exam and copying off of Google’s test. “I’ve spent my career in pursuit of a good search engine,” says Amit Singhal, a Google Fellow who oversees the search engine’s ranking algorithm. “I’ve got no problem with a competitor developing an innovative algorithm. But copying is not innovation, in my book.” Bing doesn’t deny Google’s claim. Indeed, the statement that Stefan Weitz, director of Microsoft’s Bing search engine, emailed me yesterday as I … [Read more...] about Bing Is Cheating, Copying Our Search Results
Bing and Big Think are hosting”Farsight 2011: Beyond the Search Box,” a four hour event today in San Francisco looking at the future of search. We’ve got various luminaries lined-up. Google will be on a panel. There’s that whole Google says Bing is copying them thing that just happened. Plus, Blekko’s here — and it just rolled out a new spam filter seemingly aimed at search enemy number one these days, content farms. Should be a fun day. See our previous post for the schedule. Live webcast will happen off the Big Think home page. Buckle up, and my live blogging begins at 10am Pacific. And here we go. Victoria Brown is welcoming us. She’s from Big Think, talking about how she talked with Stefan Weitz from Bing some time ago about doing this session. Now Vivek Wadhwa is up. Talking about how search hasn’t really changed — you enter words and get links. The main change is, he says, the web has been overrun by spam. Does no one remember … [Read more...] about Live Blogging Bing’s Future Of Search Event
Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if there’s been a net improvement or not. Judging Relevancy Is Tricky I’ll go through some examples, but let me start with some caveats. If you dive into some forums, you’ll find plenty of people screaming. People tend to scream after any update that things have gotten worse because they’ve lost rankings. Few scream about how things have improved, much less provide examples. In short, relying just on forums can give you a skewed view. That doesn’t mean you ignore what you might discover through forums, however. Few know the quality of any search engine’s search results as well as SEOs. They might not be happy if something outranks them, but good ones know if something better or … [Read more...] about Did Penguin Make Google’s Search Results Better Or Worse?
Windows Phone User? No Google Maps For You! To recap briefly, some Windows Phone users started reporting (as covered by The Verge) that they were unable to reach Google Maps using the Internet Explorer web browser on their phones. They got redirected instead to the Google home page. Google initially suggested (as covered by Gizmodo) that this was because Internet Explorer on Windows Phone wasn’t a WebKit-based browser and so Google Maps wouldn’t work for it. Google later added (as covered by The Next Web) that it was redirecting people on Windows Phone devices because of this incompatibility, but Google said this would soon change, since the latest version of Internet Explorer for Windows Phone was now apparently Google Maps-capable: Google sent us the same statement that The Next Web received, which says: We periodically test Google Maps compatibility with mobile browsers to make sure we deliver the best experience for those users. In our last test, IE mobile still did … [Read more...] about The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps
The overwhelming majority of sites that I audit have been hammered by either Panda, Penguin, or both. Sure, there are some sites where the drop in rankings can’t even correlate to a known Panda or Penguin update. Some of those can track with fairly high confidence to other updates, such as the EMD update, and some just show a steady, more time-neutral drop in rankings. Regardless of the source, by the time I am even partway through a forensic site audit, enough patterns have emerged to inform me that weakness exists across the same common range of problems. And whatever that range is, the patterns that stand out consistently in regard to what’s wrong can be summed up in five words. Quality Uniqueness Authority Relevance Trust Whether it’s on-site or off, content level or code level, clearly identifiable as user experience-related or muddier as far as “is this truly a user experience issue?” — or some combination of these, it always comes down to … [Read more...] about QUART – The 5 SEO Super-Signals
In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve. That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns. Today I’d like to share six mind-blowing SEO experiments we did this year, what we learned from them, and what it all means. 1. Does Organic Search Click-Through Rate Matter? We know that machine learning – including Google RankBrain – is changing SEO as we’ve known it. Already, Google uses RankBrain for every search, and it impacts “a lot” of queries. Is RankBrain (or other machine learning-based elements) … [Read more...] about 6 SEO Experiments That Will Blow Your Mind