Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer decisions at the drop of a hat. At the same time, mobile applications are becoming increasingly popular and have already been proven to increase revenues for companies that have taken the plunge into the mobile app marketing world. But success with apps may not be as straightforward as you might think. There are five common pitfalls often encountered when setting up mobile app marketing campaigns, and you should avoid them if you want to achieve your goals. 1. The “If You Build It, They Will Come” Fallacy Mobile apps need to be developed with a marketing plan in mind. Your team may have spent months creating the most sophisticated, top-of-the-range, high-tech app that will simply blow away any competitors; however, if you have not pre-planned a marketing campaign for the app itself, then all the hard work will be worthless. There are … [Read more...] about The 5 Most Common Pitfalls In Mobile App Marketing
5 uses of ms access
Consumers conduct about 90 million multiple sclerosis related searches each month. They spell out the words, but also use the acronym MS 508K times a month. MS is an ambiguous acronym, and has many meanings depending upon who is using it in a query. Currently there are over 200 definitions for MS in the marketplace, but the most common meanings are: Multiple sclerosis Microsoft Mississippi Morgan Stanley Masters of science degree MySpace This is something to think about because it reflects how people and search engines process information differently. People can see “MS” in context and get the meaning, but search engines have a harder time figuring out what it means. For example, do a search on MS and look at the results. As you can see, you end up with a search results page co-mingled with results from Microsoft, Morgan Stanley and Mississippi. I think this causes consumers to do a second search spelling out multiple sclerosis which returns a rich set of search results. … [Read more...] about Is “MS” Microsoft Or Multiple Sclerosis?
Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web sites where rather than talk about a brand as they can on social media sites, they can watch the commercials again, cementing brand messaging, and take a closer look at the products being sold. (Which is presumably why a company would spend $3.5 million dollars on a thirty second spot in the first place.) Commercials Drive Searches Since the 2009 Super Bowl, I’ve monitored how the ads influence search interest, and every year, the trend has been the same. As people watch the Super Bowl, they search for everything they’re watching: teams, players, performers, and of course, commercials. The trend continues the day after the game as people talk about the commercials and turn to … [Read more...] about Did Super Bowl Advertisers Take Advantage of Search Interest?
The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you’re banking on that potential alliance taking out Google, much less Bing, let me offer up a reality check. Let’s start with the current news that has various tech blogs lighting up over the possibilities. The Telegraph, citing anonymous sources, reports that Yahoo CEO Marissa Mayer and Facebook COO Sheryl Sandberg have had talks about working more closely together, in particular on web search. From the report: The two internet giants have already collaborated together on a number of small projects, for example to share Yahoo! news on Facebook, and recently agreed to settle a number of long-standing lawsuits over patents. However, board members expect the talks to lead to much more substantial collaboration … [Read more...] about A Yahoo-Facebook Search Partnership? Reality Check Time!
Summer can be a daunting time for many businesses as it can trigger the beginning of the slow period, fueled by lifestyles focused on family holidays and keeping children occupied during the summer break. But this doesn’t have to be the case! In this post, we explore my top ten tips on how you can leverage seasonality to mitigate the ‘summertime slump’ and turn a traditional company slow time into an exciting business avenue for new customer capture. Tip 1: Turn Insight Into Action How many great ideas does your business have that fail to progress into experimentation? Innovation and approach refinement can support creative outcomes and new customer acquisition. Failure to prioritize staff thinking and practical challenges to the status quo leads to stagnation of approach and a mindset that settles for expected end results, rather than challenging and overcoming them. If you company mindset is ‘summer is always a slow period for us’ then, as you predict, … [Read more...] about 10 Tactics to Beat the Slow Period