While one of the most common uses for Google Tag Manager is to send data to Google Analytics, let’s not forget about the other places that we send data. Often, we have pieces of information that are sent to Google Analytics as well as third-party tags. These might include product/transaction info that is shared with third-party conversion tags, page or section level information shared with retargeting or recommendation engines, or copies of data sent to other analytics, CMS, or CRM platforms. … [Read more...] about Cleaning Your Data with Google Tag Manager and Google Analytics
5 ways to capitalize on google tag manager
It may seem ironic that big data is the solution for scaling small business needs, but it’s the automation, efficiency and effectiveness at small tasks that will make it cost-effective for SMBs. They will still need providers to help them determine the use cases that benefit their businesses and to match products and services with business needs. But those who can leverage the new depth of data will have a marked competitive edge in building profitable small business marketing models. … [Read more...] about 6 ways IoT will make local search for SMBs scalable
Google announces AdWords daily budgets can overspend by 2x, automatically … [Read more...] about Google doodle honors Norwegian explorer and champion skier Fridtjof Nansen
The ever-increasing importance of usability and trust in link building … [Read more...] about Google local question-and-answer feature now live in search for all mobile browsers
In September 2015, we shared that “near me” or “nearby” searches on Google had grown 2X in the previous year. Now, just two years later, we see that behavior has continued to change. Make no mistake, people still use ”near me” to discover places of interest around them. But we’re now seeing a shift toward dropping location qualifiers (like zip [sic] codes, neighborhoods, and “near me” phrasing) in local searches, because people know that the results will automatically be relevant to their location — thanks to their phone. It’s kind of magical. In fact, this year, search volume for local places without the qualifier “near me” has actually outgrown comparable searches that do include ”near me.” [see data] Over the last two years, comparable searches without “near me” have grown by 150% [see data]. … [Read more...] about Google says we don’t need no stinking location modifiers… or do we?