“Format Values” on Variables in Google Tag Manager For issues where you need to uppercase or lowercase a variable’s value, this is a great new feature. As you create new user-defined variables in Google Tag Manager, look below for the Format Values option and use the built-in features to standardize the format before using it in Tags. This is great for any text fields, whether you’re pulling them from the data layer, form fields, or elsewhere. … [Read more...] about Cleaning Your Data with Google Tag Manager and Google Analytics
5 ways to capitalize on google tag manager
Apple is also limiting ad tracking and frustrating ad buyers, but since its revenue is not advertising-dependent, it doesn’t really care. Those restrictions hurt advertiser conversions, make retargeting less effective and reduce reach. Meanwhile, Google is beginning to block “annoying” ads in its Chrome browser, further demonstrating that decisions made by a few big players can have a lot of impact. … [Read more...] about 6 ways IoT will make local search for SMBs scalable
Google announces AdWords daily budgets can overspend by 2x, automatically … [Read more...] about Google doodle honors Norwegian explorer and champion skier Fridtjof Nansen
The ever-increasing importance of usability and trust in link building … [Read more...] about Google local question-and-answer feature now live in search for all mobile browsers
In September 2015, we shared that “near me” or “nearby” searches on Google had grown 2X in the previous year. Now, just two years later, we see that behavior has continued to change. Make no mistake, people still use ”near me” to discover places of interest around them. But we’re now seeing a shift toward dropping location qualifiers (like zip [sic] codes, neighborhoods, and “near me” phrasing) in local searches, because people know that the results will automatically be relevant to their location — thanks to their phone. It’s kind of magical. In fact, this year, search volume for local places without the qualifier “near me” has actually outgrown comparable searches that do include ”near me.” [see data] Over the last two years, comparable searches without “near me” have grown by 150% [see data]. … [Read more...] about Google says we don’t need no stinking location modifiers… or do we?