It’s a great model, provided that those impressions actually turn into sales. Unfortunately, even if your PPC efforts are producing profitable sales, most business owners and account managers live with the nagging feeling that their ad spend isn’t producing properly. The market share is there; you just can’t seem to capture it! Fortunately, it’s not that difficult to get things turned around. In fact, with a few simple changes, I’ve seen many companies double their market share without increasing their PPC budget. That means more clicks, more conversions and — most importantly — more sales. So how do you double market share without increasing ad spend? It’s easier than you think. The Problem With Keywords Most PPC campaigns suffer from keyword inflation. The average account manager seems to wrestle with the unspoken belief that major segments of their customer base are using as-of-yet undiscovered keywords in their online searches. … [Read more...] about How To Grow Online Market Share Without Increasing Your PPC Budget
50 000 increased by 5
Traffic from socially driven news sites has been called many things. There are people that love it and call it a godsend (SEO 2.0), and there are others that hate it and think that it’s useless. Regardless of what you think, there is no doubting the fact that online marketing and content creation has been heavily influenced by social media. Creating content that is specifically designed to be popular on social news sites has become an art, which, if done right, can be incredibly viral and can have a significant short-term impact (from direct traffic from social sites), but also a substantial long-term impact (due to higher search ranking from link-building) for your site, product, or service. The short-term impact from having your content promoted on social news sites can be massive—think 50,000 unique visits in a 24-hour period—but it lasts for about a day, and we want a long-term solution. Here’s a look at three different options to explore if you want a great … [Read more...] about Leveraging Social Media Sites To Increase Search Visibility
Both Google and Bing announced that they have increased the file size limit of your sitemap files from 10MB to 50MB, a 400% increase. Microsoft said "most sitemaps are under this 10 MB file limit, these days, our systems occasionally encounter sitemaps exceeding this limit." To address that, both Google and Bing expanded that limit to 50MB (52,428,800 bytes). That means the uncompressed version has to be 50MB or less. You can compress them for bandwidth requirements but the uncompressed version can't exceed 50MB.You are still limited to 50,000 URLs per Sitemap file, that has not changed.Forum discussion at Twitter … [Read more...] about Google & Bing Increase File Size Limit Of Sitemap File By 400%
Recently, the two heaviest hitters in the search engine world – Google and Bing – jointly announced that they would increase the file size limit for sitemaps from 10MB to 50MB. A sitemap file contains all the URLs that belong to a particular site, and the maximum number of URLs a sitemap file may contain remains capped at 50,000. While the jump from 10MB to 50MB may seem insignificant at first glance, it is actually a big change for the search engine world. Sitemaps’ Impact on SEO Sitemaps are invaluable files for search engine optimization (SEO). Essentially, a sitemap is a map of a website that shows how the website is structured, the links that comprise the whole, and how they interact. They are important for both users and search engines, and due to their nature, two main types of sitemaps exist – one for human visitors to navigate websites and another designed for search engines’ bots to crawl through for SEO purposes. Sitemaps are useful for search … [Read more...] about Sitemap Max File Size Limit Increased On Google and Bing
Around half of adults are unable to recognise ads in Google’s search results, according to a survey. This surprising statistic comes from Ofcom’s Adults’ media use and attitudes report, released this month. While I’ve seen studies suggesting that many people don’t know the difference between paid and organic ads, that 50% could look at a set of results like those below and still not spot them seems bizarre. For Ofcom’s study, ‘adults who use search engines’ were shown a picture of the SERPs for ‘walking boots’. This is what the SERP looks like now, but the study was carried out in 2015, so the shopping results were not there at that time. As the study says: “Their attention was drawn to the first three results at the top of the list, which were distinguished by an orange box with the word ‘Ad’ written in it. They were then prompted with three options and asked whether any of these applied to these first … [Read more...] about Do 50% of adults really not recognise ads in search results?