In general, the more you earn, the less trust you have in Google — with the key exception of the $50,000-$74,999 group, which bucks the trend. When given only two choices, that same group again stands out for having more trust in Google than other groups: … [Read more...] about Survey: Nearly 80% Trust Google As Much Or More Than A Year Ago
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8. Google Display Keywords Targeting Settings In October Google quietly introduced some new display keyword targeting settings that give you more control over how your display ad campaigns are targeted. … [Read more...] about The 10 Best & Biggest New PPC Features of the Year
The ad badge updates to Google’s paid search should have made it crystal clear the listing has been paid for. We’re talking about a bright yellow “Ad” label beside the result. How can you miss it? Searching for competitive keyword? Google returns a whole column of Ad, Ad, Ad and Ad mentions. It leaps off the badge to me. … [Read more...] about Do 50% of adults really not recognise ads in search results?
This should go without saying but do not lump the search network and display network into the same campaign. I recommend creating separate search and display campaigns as they both have two separate purposes, search for direct response and display more for brand awareness (occasionally for direct response). I will provide two caveats to this. First, Google now has what’s called Display Select, which allows for more control and direct response advertising via the display network. Second, via the display network you can locate in-market buyers, which should create a higher click-through rate for your ads. Larry Kim wrote a great post on this. Overall, I highly recommend separating out display and search campaigns. … [Read more...] about 50 Strategies To Increase Click Through Rate Via PPC Advertising
I felt that if I were to post more often (and more strategically) to my Twitter profile, then I would see increased traffic from Twitter in Google Analytics because I’d be reaching more people with my content. And so I began, starting with 20 of my published blog posts from my site’s archives. I opened a Word document, and for each blog post, I wrote three unique tweets to promote it. … [Read more...] about How I Grew My Traffic by Almost 50% in One Month Using Twitter