Finally, I’ll end this part of the interview with what Cohen said was the overall mission for Google News, to “educate and inform.” In particular, Google News is aiming to expose things you want to see alongside things you should see. Or as Cohen put it, “serving the vegetables as wells as the dessert.” … [Read more...] about Google’s News Experiments & The Quest To Solve The “Read State” Issue
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Whether you have a notification or not, there are a slim non-zero number of sites that can afford to ignore mobile users entirely – possibly sites still optimizing for IE6? It’s great to see over 43% have been positively impacted by the shift to mobile-first. For the slim two percent that has been hit hard by the changes, I imagine they’re seeing their market share eaten into, or have dropped due to a legacy CMS that could do with a shakeup. In any case, there are hundreds of articles around that help you optimize for mobile – not least of all, Google themselves (https://search.google.com/test/mobile-friendly). … [Read more...] about 10 Takeaways from the state of SEO survey
So, while there were not necessarily any big surprises for me in this session in terms of how geotargeting of search advertising functions, I did learn about refinements in the features for setting up Google AdWords and Bing Ads campaigns that were entirely useful and downright clever. Knowing how the technology functions is still a far cry from knowing how to use it effectively, as I’ve found time and again when setting up and managing ads — the devil’s most definitely in the details! … [Read more...] about Hot Tactics For Geo-Targeted Ads On Google & Bing
Pay attention to the highlighted “Electoral vote” and “Popular vote” statistics. In the United States, the president wins by getting a majority of electoral college votes. Each of the 50 states has a number of electoral college votes and whichever candidate wins your state gets all of the electoral college votes from your state. The election that year came down to the state of Florida and its electoral college votes. George Bush won the state by 537 votes out of almost six million votes. Crazy! … [Read more...] about UX: What Is It And Why Does It Matter?
Related reading … [Read more...] about Complete guide to keyword research for SEO