As the way we communicate changes, so too is the role of language evolving. User experiences that used to consist of a simple information transfer are gradually becoming emotionalized. Technological innovations like voice search and eye tracking tap into the emotional needs of the user at all times and in all places. Such innovations are reducing the importance of individual physical devices and switching the focus to the quality of information exchange. Sundar Pichai, Google CEO, explained in a recent statement where he sees things headed: “The next big step will be for the very concept of the ‘device’ to fade away…the computer itself – whatever its form factor – will be an intelligent assistant helping you through your day. … [Read more...] about A Scientific Approach to Creating High-Performing Content
6 1 purpose audience tone and content
Even if your budget doesn’t stretch to video content, or if it’s not the right format for you right now, never underestimate YouTube as a stream of creativity for all content channels. Just by typing in a topic area, you’ll receive thousands of results within seconds. Next, filter results to playlists and sort them by the largest view count to find a wealth of topic areas that are already validated as interesting. … [Read more...] about 21 free tools to develop your content marketing strategy
Do More than the Bare Minimum Any business can get a basic website up and running, populating it with just enough content to set the gears of engagement in motion. But why stop there? Less isn’t always more, and your audience wasn’t born yesterday; they’ll notice if you’ve put in the time and effort when it comes to your online presence. And honestly, in an age of clickbait competitors and sneaky snakes in suits, there’s a necessity to stay on your toes. Go the extra mile or three – don’t be afraid to allocate more of your budget towards web design or content creation. … [Read more...] about Struggling to Get More Leads? Write Great Content!
paint a picture: use imagery and lots of details to be more expressive. appeal beyond those 5 senses: remember that there are different types of people. Some of them are more visual, others more auditory or olfactory and so on. Make sure to take advantage of sensory words. suspense: you can capture their attention by adding a tint of tension and get them to finish the whole article. Try giving your audience something exciting to read. killer opening paragraph: a good story can be used as an opening paragraph to allure the audience into getting to the main part of your topic. have a model: To make your arguments stronger, you can use a model to show the changes it suffered. You can take examples from your experience or the ones you’ve heard of. Your audience can relate with the people who went through a similar situation. 15. Give Your Content a Quick Credibility Boost It is ok to write your opinion and give advice, but are you credible? Are people trusting you? … [Read more...] about Copy: 23 Rarely Used Copywriting Techniques to Create Fascinating Content
Outdoor brand Patagonia is entirely devoted to its focus on the great outdoors. Its footprint in the blogosphere embodies everything that the brand stands for. Patagonia eats, breathes and lives sustainability through its content. How many brands can run an ad like this? … [Read more...] about How to persuade customers they can trust your content