The company decided to advertise on Tumblr because of the reach to both desktop and mobile users. AT&T created a sponsored post that spoke to a common feeling people have when they are in relationships. The popular post was simple, as it depicted a text message that read, “when you know what you want call me”. AT&T made the decision to go after a moment many of us experience in life instead of a traditional marketing message. The result was an ad that spoke directly to its Millennial customers and gained a far reach. … [Read more...] about 10 Brands That Got Millennial Marketing Right
6 innovative ways to increase brand awareness
With the greater understanding of where consumers are in the brand funnel and what previous interactions got them there, advertisers can deliver ads that are personalized with highly relevant and compelling brand content. The implications this has on campaign optimization puts Consumer Engagement in a very strong position to be the future of brand advertising. … [Read more...] about Marrying Performance With Brand –The Future Of Dynamic Display
DoubleClick is also seeing a rebrand to be part of the new Google Marketing Platform, alongside the Analytics 360 Suite. This becomes a single port of call to plan, buy, measure, and optimise your digital marketing activities. DoubleClick Search is becoming Search Ads 360, while Display & Video 360 will bring together the features from DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Centre. … [Read more...] about Highlights from Google Marketing Innovations keynote
“This past Labor Day there was speculation that Nike’s Colin Kaepernick ad campaign could lead to a drop in sales. Edison Trends investigated the sales over the holiday and its research, at this point, does not seem to support that theory. In fact, Nike sales grew 31 percent from Sunday through Tuesday over Labor Day this year, besting 2017’s comparative 17 percent increase.” … [Read more...] about Should Your Brand Take a Stand on Controversial or Political Issues?
How long does it take to change someone’s mind about our brand in a video ad?Should we rush to tell our story to avoid getting tuned out, or should we embrace a longer format to build a more captivating story?Is there a consistent relationship between how long our ad is viewable and increases in brand awareness, brand consideration, and purchase intent?And if some bozo at their ad agency says something stupid like, “Consumers have the attention span of goldfish,” then ask them if they’ve heard the term, “binge-watching”? … [Read more...] about Why Have So Many Brands in India Mastered the Art of Video Storytelling?