Accuracy of basic business information on major review platforms. Professional and fast responses to both positive and negative reviews, with the core goal of helping and retaining customers by acknowledging their voices and solving their problems. Sentiment analysis of reviews by location to identify emerging problems at specific branches for troubleshooting and resolution. Monitoring of reviews for spam and reporting it where possible. Avoidance of any form of review spam on the part of the brand. Where allowed, guiding valued customers to leave reviews to let the greater community know about the existence and quality of your brand. Links Good customer service looks like: … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019
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Dig deeply into the Buy Local movement by reading The Local SEO’s Guide to the Buy Local Phenomenon. Even if you see yourself as a merchant today, you can re-envision your role as a community advocate, improving the quality of life for your entire town. Expand your vision of excellent customer service to include the reality that your neighbors are almost all on the Internet part of every day looking for solutions to their problems. A combination of on-and-offline customer service is your key to becoming the problem-solver that wins lucrative, loyal patrons. Read What the Local Customer Service Ecosystem Looks Like in 2019. Not sure where to begin learning about local search marketing on the web? First, check out Moz’s free Local SEO Learning Center with articles written for the beginner to familiarize yourself with the basic concepts. Then, start following the recognized leaders in this form of marketingto keep pace with new developments and opportunities as they arise. … [Read more...] about 3 Empowering Small Business Tips for Today, 2019, and a Better Future
Local SEO Strategies for Citations A local citation is online mention of the name, address, and phone number of your business. You can get local citations on social media platforms, business directories, websites, or apps. Local citations help a business build prominence and relevance. … [Read more...] about 101 Local SEO Strategies to Boost Local Sales in 2019
In the next year, we are going to witness that the focus will be on mobile SEO, featured snippets, voice search optimization, content marketing, social media, user experience, and AI and machine learning. With Google continuously trying to mimic human mind, SEO experts will have increased focus on end users. … [Read more...] about The Top SEO Trends to Watch in 2019 and Beyond
I mean, c’mon, if you don’t love a free Slurpee from 7-11, then we can’t be friends. The one time you don’t get judged for combining cherry and blue raspberry. … [Read more...] about You Need This 2019 Marketing Calendar & Free Templates!