Content that solves people’s problems as conveniently and thoroughly as possible in language that they speak. Everything you publish (home, about, contact, local landing pages, etc.) should pass the test of consumer usefulness. Equal access to content, regardless of device. Easily accessible contact information, including name, address, phone number, fax, email, text, driving directions, maps and hours of operation. Signals of trustworthiness, such as reviews, licenses, accreditations, affiliations, and basic website security. Signals of benefit, including community involvement, philanthropy, environmental protections, etc. Click-to-call phone numbers. Clear policies that outline the rights of the consumer and the brand. Organic SERPs Good customer service looks like: … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019
6 nations fixtures 2019
3. Give a reason to come back year-roundTurn a shopping moment into a teaching moment. Print up some flyers from the American Independent Business Alliance and pass them out to customers to teach them how local purchasing increases local wealth, health, and security. Take a minute or two to talk with customers who express interest. Sometimes, all it takes is a little education and kindness to shift habits. First, take a few minutes to boost your own education by reading How to Win Some Customer Back from Amazon this Holiday Season. … [Read more...] about 3 Empowering Small Business Tips for Today, 2019, and a Better Future
Local SEO Strategies for Citations A local citation is online mention of the name, address, and phone number of your business. You can get local citations on social media platforms, business directories, websites, or apps. Local citations help a business build prominence and relevance. … [Read more...] about 101 Local SEO Strategies to Boost Local Sales in 2019
Create high-quality content that satisfies end user’s intent Provide your end users with positive content experience Create useful content Optimize your content for voice search AI and machine learning is an important SEO trend that you should watch in 2018. … [Read more...] about The Top SEO Trends to Watch in 2019 and Beyond
I mean, c’mon, if you don’t love a free Slurpee from 7-11, then we can’t be friends. The one time you don’t get judged for combining cherry and blue raspberry. … [Read more...] about You Need This 2019 Marketing Calendar & Free Templates!