Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: May 2019 Google Webmaster Report The past month in terms of Google search, SEO and webmaster related topics can be summed up into two primary categories. First is the massive number of bugs and the second is about new features and tools... Google Search Console Change Of Address Tool Not Working I am hearing reports of the change of address tool in Google Search Console is not working. I personally did not try it, it is one of those things that you don't want to play around with, but Tom Brodbeck shared a screen shot of it not working. Google's John Mueller: Learning About Information Retrieval Will Be Useful Google's John Mueller said on Twitter that "learning how information retrieval algorithms work will be useful, even if it's not used 1:1 in the same way." This comes after he said that focusing on … [Read more...] about Daily Search Forum Recap: May 6, 2019
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Remkus de Vries Remkus is Manager Partnerships at Yoast and also focusses on our Translate Yoast site. Additionally, he works on the WordPress Project organizing and mentoring WordCamps. In case you missed it, WordPress 5.0 was released almost two weeks ago, one day prior to WordCamp US 2018 (December 7-9). At WordCamp US, Matt Mullenweg gave his yearly ‘State of the Word’, outlining what’s been going on with the WordPress Project. A reflection, but, most certainly also a look at the future. Let’s dive in! WordPress 5.0.1 and what’s next? As discussed before, WordPress 5.0 is the biggest change in WordPress in years. The introduction of the brand new Gutenberg editor into core is by far the biggest change we’ve seen in the writing experience. Since there are so many things hooked into the editor, this update has a lot of consequences. So many, that we at Yoast, in fact, recommend postponing updating to 5.0 to January. If you do decide to … [Read more...] about WordCamp US 2018, WordPress 5.0.1 and what’s next?
Google’s domination of the US search ad market isn’t letting up. Thanks to mobile in particular, Google will take 77.8 percent of US search ad revenues this year. By next year, for every dollar spent on search advertising in the US, an even eight dimes will go to Google. The remaining 20 cents will be split up among Microsoft, Yahoo, Yelp, Amazon, Ask and AOL, according to eMarketer’s latest report on the US digital ad market. “Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions,” said eMarketer forecasting analyst Monica Peart. “Google and mobile search as a whole will continue to benefit from this behavioral shift.” Overall, search spending in the US is expected to increase 24 percent over the next three years, from $36.69 billion in 2017 to $45.63 billion in … [Read more...] about Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Search engine optimization (SEO) is an effective and cost-efficient strategy, so long as you can get past the biggest obstacle to success: competition.Even if you work tirelessly to rank for a valuable keyword, one strong competitor is all it takes to knock you out of the top position and compromise what you've built. Big national companies, which have spent years establishing massive domain authorities and solid positions in their respective industries, are some of the fiercest competitors there are, but there are strategies small businesses can use to remain competitive.Top Strategies for SuccessThese are some of the most effective ways to remain competitive on a national scale, even with a limited budget:1. Highlight your brand's unique advantages.As Elorus notes, one of the best ways for small brands to remain competitive with bigger brands is to show off what makes them unique; for example, a small business may get the edge on a national competitor by showing off personalized … [Read more...] about 6 Strategies for Small Businesses to Outrank National Competition in Search Engines
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about Instagram and its rise in value for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 20 April. As preparation for the discussion, I’ve pulled together as many stats relating to Instagram as I could possibly find, many of which should provide fuel for the conversation and maybe aid your own social media strategy. Please note: many of these stats were researched and published in a ClickZ article by Leighann Morris from last year, and I have updated the numbers wherever possible. 1. Instagram has more than 400 million monthly active users 2. More than 75% of those users are outside the U.S. 3. More than 30 billion photos have been shared 4. Instagram users generate 3.5 billion likes per day 5. More than 80 … [Read more...] about 23 up-to-date stats and facts about Instagram you need to know