Last week, Mary Meeker of Kleiner Perkins and a well-known industry analyst gave her annual internet trends report. Her presentation was almost 30 minutes long, during which she covered a whopping total of 213 slides. Which means there was a ton of really great information. For your viewing pleasure, I have boiled it down to what I believe are the top six takeaways marketers should pay attention to. Or, you can watch the entire presentation for yourself. In 5 Years, Expect 50% of Searches to be Images or Voice We’ve already seen a huge growth in speech searches, but the idea of image searches is still fairly new. This stat makes it clear that brands need to stop trying to use outdated SEO tactics and focus on using a more conversational tone to mimic the way consumers will search in the future. Internet Ads Work, But Have a Ways To Go One of the stats that stood out to me is that 91% of internet users have considered using ad blockers. For publishers like SEJ, who rely on users … [Read more...] about Mary Meeker’s 2016 Internet Trends Report
6 years debt written off
Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around you? Every day, we send 145bn emails, 340m tweets and 2 million searches queries to Google. But, there is also the more invisible footprints you leave as you go about your day swiping your credit card, driving through tolls, visiting websites, etc.. So, when we talk about Big Data, we really mean it. Like many buzz terms, Big Data and Programmatic Marketing are actually nothing new, they are old ideas brought up to date to the modern need; and so, if you really want to succeed in digital marketing, you must understand their roots and the core promises they make. You must also look to the future and understand the vision we have for the programmatic approach; you might be surprised what can be done. Big Data Is Not A New Marketing Tool Let’s start by looking at ‘big data’ in its simplest form. Big data is just lots of data! … [Read more...] about Why Do Big Data & Programmatic Marketing Actually Matter?
For years now, there has been some discrepancy between statements from Google Local engineers and general optimization advice from some local search marketers where reviews and ratings are concerned. So, what’s the skinny? Rating values may simply not affect your rankings. Read on to see why. Ratings Vs. Reviews A rating is usually a qualitative measure — essentially, a numerical score which a consumer selects when critiquing a business — such as on a 5-point or 10-point scale, or one to five stars, grades between “A” or “F”, or some other qualitatively measured scale between “poor” and “excellent.” A review is typically some text one has written about a business. The two are often used in the same breath when talking about rating or reviewing businesses, and the two activities are often combined in the same process when users are encouraged to provide feedback about a business. In this article, we’re primarily … [Read more...] about Should You Count Reviews & Ratings Out In Google Local Rankings?
December, 2011 The North Pole Dear Search Community: Thanks so much for your many letters to the north pole. Your nicely written texts and emails included some familiar requests from last year and some entirely new ones. Lisa and Ian, I’m very sorry, I can’t drop that referring keyword data from signed in users down the chimney. And Eric, I’m really sorry that the European Debt Crisis, which was my answer to your request from last year “Give European regulators something else to think about” didn’t really pan out. So I’m taking time off from wrapping all those iPhone 4s and Kindle Fires to lodge some requests with the search community from Kris Kringle. I’ve been good to you over the years and it is time you helped Santa fix some of these search problems. First off, I did a little online reputation management monitoring: “Including results for Christopher”! Only Mrs. Klaus calls me Christopher, and only when I’ve been … [Read more...] about A Letter From Santa To The Search Community
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet