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The e-commerce platform is announcing this week that Kit, its bot marketing assistant, is now available at no charge. Previously, Kit's going rate had been $10/month. In April of last year, the Ottawa-based Shopify bought privately-owned Kit CRM, which had been founded in 2013. Merchants can converse textually with Kit on Facebook Messenger, SMS or Telegram, with "yes" being all that is needed for Kit for act on any of its recommendations. [Read the full article on MarTech Today.] About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First … [Read more...] about Shopifys business assistant bot Kit is now free to merchants

They are out there, and they are not nice. They seek to take food from the mouths of your children and to put your career at risk. They are your online competitors, and they won’t think twice about leaving you crying helplessly as they eat your ice cream cone. These stone cold sharks are refining the online formula that works best with their prospects — and yours. They are trying new things, testing theories and making decisions based on data, data provided by the behavior of the very visitors that you and they covet. With that formula, they can create online properties that grab customers like slipping a fruit rollup from a sleeping toddler. Allow me to explain. They Pay Less For The Exact Same Advertising High converting sites may use the same advertising venues, the same agencies, heck, they may vie for the exact same space. But because they have optimized their sites to create more conversion, they wind up with much higher ROI from their advertising … [Read more...] about Five Ways Conversion Takes Market Share Like Candy From a Baby

Not only is this serious plague suppressing the income-earning potential of search marketers, it makes clicking on ads frustrating and boring for all of us. We are fighting an epidemic of low conversion rates. The statistics speak for themselves. The occurrence of of unplanned bounces is high, despite our advances in content management systems and analytics software. Diagnosis of STDs (Social Technology Distractions) has risen to alarming levels. We may point the finger at others who seek promiscuous ad-clickers, but we can only look to ourselves if we want to change our future. It Starts With The Children The problem is one of education, and that education has to start at a young age. Most executives report that they think they know what to put on their websites and in their search ads. They believe that they know intuitively what will generate leads and sales. Meanwhile, online conversion rates consistently float around 2%. We cannot let ignorance proliferate. While our executives … [Read more...] about 7 Things To Teach Your Children About Conversion

Conversion optimization is bigger than your web site. From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Great conversion optimization must leverage the dynamics of each layer—and coordinate the interaction between them. The extended web solar system There are five rings of your web presence under your direct control: Core web: Online applications Inner web: Your traditional, navigable web site Outer web: Landing pages, blogs, microsites Social web: Outposts on social media sites Advertising networks: Paid media on other sites Picture this as a kind of solar system, with your inner web and core applications as the gravitational center: Of course, there’s much more about you out on the web—what others say, organic search results, affiliate initiatives, etc. But you can’t control those directly. So for managing conversion … [Read more...] about The 5 Rings Of Conversion Optimization

Last month I spoke with David Greenbaum of Boost Media — a company for which I am an advisor and a shareholder — about the reasons why ad text fatigue sets in and what advertisers can do to keep ads engaging. After our conversation, I began to wonder about specific steps David might recommend for improving ads. Since its inception in 2009, Boost Media has written hundreds of thousands of ads for enterprise brands and agencies. What follows is his advice — in his own words — and some guidelines Boost Media has developed for writing and testing ads that any marketer could use to see a positive impact on campaign performance. And Now To David Last month, we discussed ad fatigue in SEM campaigns and ways to combat it. For optimal performance, digital ads need frequent attention, much like offline ads. Ad copy should never be pushed aside as a “set it and forget it” task. When ad copy is continually refreshed to stay relevant based on evolving needs and … [Read more...] about 3 Proven Ways To Write Ads That Deliver More Conversions