Generating a content marketing strategy for a business is usually essential for its life. As we can’t strategy a “content marketing plan” without the support of content marketing tools. Because content marketing wants to more examiners and actions to make note of your business plus and minus and also your enemies business plus and minus. To plan the best content marketing strategy that successes your race. “CONTENT MARKETING IS A LONG TERM RELATIONS. IT’S NOT A ONE NIGHT STAND” SEO is a serious partner to content marketing. Search represents an extensive chance for information found at a time when clients are dynamically looking for a result. What is content marketing in digital marketing? Content marketing is the base word for today’s digital marketing world because many people typically attention on the content. And most of them make use of content marketing platforms to create convincing content, but few are still finding perfect SEO … [Read more...] about Top 30 Content Marketing Platforms 2018 to Boost Your SEO
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Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something unique. To achieve this, your brain needs to process multiple streams of information and transmogrify it into something special. And fast. It’s not a task for the faint of heart. So, what if you don’t want to just get the ball rolling? How about turning it into a boulder of engagement goodness to speed up lead accumulation, Indiana Jones-style? After all, great content is a core pillar of any successful digital marketing strategy, affecting everything from brand reputation to your site’s click-through rate (CTR). Why miss out? Today, let’s explore how great web content can help you leapfrog … [Read more...] about Struggling to Get More Leads? Write Great Content!
You put a lot of blood, sweat, and tears into your content, and it would be a shame not to reap its benefits.Often it will serve you a lot more if you touch it up just a little. It’s the low-hanging fruit that’s often forgotten!So let’s set out to fix that. I’ll explain how to optimize your existing content and raise its ROI, in three simple steps:Catalog your contentScore your contentImprove your contentStep 1: Catalog Your ContentThe first step to optimizing your content is to get a bird’s-eye view of it.Crawl your whole website with a tool like Screaming Frog or ContentKing (disclaimer: I work at ContentKing), export all the URLs, and drop them into a spreadsheet like this one.Keep your keyword research handy: you’ll need it in the next step, where you’ll be scoring the content.Step 2: Score Your ContentFill your website’s entire content into a spreadsheet. Now for each page fill in:Your intended target audience.The goal of your … [Read more...] about Content Optimization: Boost Traffic by Improving What You Already Have
In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an idea I had about finding ways to expand existing content and better market the byproducts of your business: “Instead of linking to the link-bait article, I’ll write my own POV (point of view) in the proper context and promote it elsewhere.” Shari’s idea was to respond further to interviews by writing more on her own site. This allows you to clarify any statements you made that were possibly taken out of context or misquoted, for example. But, I think we can use that idea for much more. Businesses Do It Businesses make use of byproducts all the time. Furniture companies resell their waste sawdust, for example, and we heated our house this winter using “bricks” made from that exact type of substance. There was even a fantastic article recently about a civil engineering professor who has found a way to create an … [Read more...] about Are You Taking Advantage Of Content Byproducts?
share tweet share pin it e-mail share If you don’t review your content, then you don’t know its value. You don’t know what is doing well. In all likelihood, this means you’ll be missing opportunities for improvements and wasting resources where they aren’t needed. The best way to make sure you’re not falling into this trap is to audit your content. But how should you go about it? Here, we run you through the fundamentals of content audits and show you the potential you can unlock for your website if the auditing process is done right. Request a Content Audit It’s often said that a little knowledge is a dangerous thing. Most online marketers have heard that “Content is King” or have twigged that Google talks a lot about “relevant” or “high-quality” content. These are important principles. Unfortunately, simple messages and buzzwords aren’t enough to guide marketers in … [Read more...] about Discover your Potential with Content Audits