Content Marketing is a method that highlights the attentive formation of content for an exact audience designed to influence the result. Content marketing and Successful Blogging is the ultimate way to build brand alertness and connect with your clients. It lets you tell your exclusive story and build vast buzz around your products or services. … [Read more...] about Top 30 Content Marketing Platforms 2018 to Boost Your SEO
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Customer success stories turned into blogs, complete with quotes from real feedback.An occasional listicle (“Top X things…” article). Keep each section short to add more variety!Have a bunch of hi-res photos from an event or customer? Turn them into a photo essay or long-form article!Case studies that keep customers and companies anonymous but tell unique, compelling stories.Holiday-focused blog posts; have some fun once in a while with Christmas or Halloween-themed reads that still remain relevant to your company (X favourite Christmas movies hand-picked by our team, etc).Coverage of local events, even if you’re not attending! It could deliver exposure to snag you a spot next year and shows that you’re interested in what goes on in the community. All in all, don’t be afraid to change things up, be open to new styles (within reason) and keep things as dynamic as possible – your writers and your audience will thank you for it! … [Read more...] about Struggling to Get More Leads? Write Great Content!
Title: Embed your most important keywords at the start of your title, and aim for a title length of 30 to 60 characters (and 285 to 575 pixels).Meta description: Incorporate significant keywords into the meta description. When people seek these keywords, they’ll be bolded in the snippets. This makes your result more eye-catching, which leads in turn to more clicks. Keep your meta description length at 70 to 155 characters (and 430 to 920 pixels).H1 heading and H2 heading(s): Place major keywords into these headings.Body content: Make sure the keywords you want to rank for are in your body text. It’s a no-brainer, but even experienced SEO experts forget this sometimes.Internal links to pages: Build internal links from relevant pages on your site to the page in question, with important keywords as their anchor text.Image optimization: Don’t forget: images are content too. Be sure to incorporate your keywords in images’ filenames, alt tags, and title … [Read more...] about Content Optimization: Boost Traffic by Improving What You Already Have
You sell surveying equipment. She probably isn’t going to buy that, and she may never link to you or promote you on social media; but, she may live next door to someone who works for a big housing developer, and she may start raving about those fantastic hot dogs and she’ll say that she found some good information about parking on your survey equipment site. He takes interest and you might just get a new contract. I will admit that is an outlandish example, but sometimes thinking like that will give you interesting ideas. … [Read more...] about Are You Taking Advantage Of Content Byproducts?
Well-intended waste It’s human nature to crave attention, and for businesses, their livelihood depends on users coming to their website. Therefore, the desire to gain more prominence in the organic search results is certainly justified. However, search is basically a zero sum game. If 100 sites create a brilliant piece of content about selecting the right sneakers, Google still can’t show all 100 results on its first page. At most, users will see 10 organic links, maybe a Featured Snippet and potentially other integrations like a Knowledge Graph, an image box and a video carousel. But it’s a race. It’s not just about ticking boxes, it’s about creating content that performs better than the output of your competitors. … [Read more...] about Discover your Potential with Content Audits