Google doesn’t care about how your website looks. It just cares about how it performs in its search engine. Just because someone has a bad-looking site or the content is old does not mean Google will not value it or value it less. In fact, they also value web pages and sites that have long histories and will place them in the search results over unproven web pages. … [Read more...] about 10 Common Misconceptions of Backlink Profiles
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Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: January 31, 2013
The first thing that grabs you is the benefit: Boost your business. We all want that, right? Next, 50% off. Great stuff. Short and simple CTA with ‘Shop now’ and then the warning, ominously against a red background at the top, tells me to click-through now or lose out. … [Read more...] about Are You On the Money?
If there’s a statement I’ve heard lately (from the Twitter chats I’ve been in and influencers I’ve talked to), it’s that making a controversial point is far better than playing it safe in content marketing. If you play it safe, you’ll end up regurgitating just another mediocre “good” topic that everyone can agree to, but no one will be interested in. Controversy gets attention in content marketing. It inspires and brings together a like-minded tribe or fan base that will follow you everywhere. It’s a real winner if you do it right. … [Read more...] about The 15 Top-Shared Posts of 2016
Anything that has become a really overused tactic in the industry is something I shy away from now. Group interviews are a great example – for a while I was getting emails almost every week to participate in some group interview with 75 other “experts.” I got so tired of seeing these hastily thrown together, ridiculously long posts that I stopped answering, stopped clicking on them in my feed, etc. When I do host a group interview, I make sure it’s a small, focused group of people I personally really respect as experts. (The last one I did was in early 2014, an interview on the future of links and PageRank.) … [Read more...] about How WordStream Moves the Needle on Traffic