Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. Moz Founder and COO Rand Fishkin discusses Google’s bias toward strong brands with Bryson Meunier. That being said, I was taken aback by his claim during the presentation that “the long-awaited dominance and bias of search results toward brands is here.” At Resolution, we work with some of the biggest brands in the world, and if Google were really favoring brands, we wouldn’t be growing as quickly as we are, with more brands than ever investing in SEO. This is also the trend globally with 47% of marketers at companies (and 69% in agencies) planning to increase SEO budgets in 2014, and just 5% planning to decrease. Why would brands need to continue to invest so heavily in SEO if Google is naturally biased toward brands? … [Read more...] about Quantifying Brand Bias In Search Results With Rand Fishkin Of Moz
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What a day! Still trying to digest all the news about the Yahoo Microsoft search deal? So are we. While answers are still coming in, here’s what we know so far. NOTE: The deal has now been approved. See Yahoo & Microsoft Receive Go Ahead To Implement Search Deal. In a nutshell, what just happened? Yahoo and Microsoft both have behind-the-scenes technology used to generate those listings you get when you perform a search. Yahoo’s going to give up their technology and use Microsoft’s. Why’s Yahoo giving up that technology! Running that technology is costly. Rather than own the technology, Yahoo feels its more economical to lease it from Microsoft. Doesn’t it also cost Microsoft a lot of money to run the technology? Yes, it does. But Microsoft has no choice but to run it. It wants to compete with Google. To do so, Microsoft built its search technology several years ago. It’s already doing the work, so leasing its results to Yahoo is sort of like … [Read more...] about The Microsoft-Yahoo Search Deal, In Simple Terms
Thank goodness it’s Friday!! Before we set off for the weekend, let’s have a look at the fabulous PR campaigns circulating the web this week. Netflix’s original horror list I’m not afraid to admit that I’m a bit of a wuss when it comes to horror films and have been known to turn them off before the movie has even finished! I am obviously not alone in this as Netflix has just revealed the top ten horror movies their viewers are too scared to watch all the way through. Using their own data, the tv entertainment giants have analysed the horror films where viewers switch off after watching at least 70% – suggesting that they are too scared to watch the whole film. The Conjuring, Cabin Fever, and Piranha were among the ten horror films viewers are too terrified to finish. Source This is great PR campaign by Netflix, by using their own data they have created a campaign which naturally piques the interest of everyone – whether you enjoy the adrenaline … [Read more...] about Horror lists, Black cab blackspots and Breakfast at Carluccio’s – our favourite PR campaigns for the week.
What are you going as for Halloween? If you’re dressing as Lady Gaga or Jersey Shore’s Snooki, perhaps think again. According to both Google and Hitwise, those are among the most popular Halloween costumes out there. And for dog owners, Yahoo has a take on dog costumes. “Rising” Costume Stars, From Google Google’s annual blog post on Halloween costumes has just come out. It lists “rising” costumes according to what people are searching for. These aren’t the most searched for costumes but rather ones that showing out-of-the-ordinary interest spikes. The list? 2010 halloween costumes [breakout] snooki costume [breakout] avatar costume [+800%] iron man costume [+200% lady gaga costume [+150%] mad hatter costume [+70%] costume express [+60%] womens halloween costume [+60%] peacock costume [+50%] wonder woman [+50%] Those percentages and “breakout” designations? They tells how much interest has spiked in these topics since the … [Read more...] about Avatar, Iron Man, Lady Gaga & Snooki Are Hot!
Effective blog post writing begins with epic post planning. Digging up keywords, crafting clever headlines, and sculpting your ideas into the proper shape takes time, and if you do it right, you could get great reputation management results. And sometimes, you have ideas that are so great and so noteworthy that they garner you a lot of attention. Some might even go viral. When that happens, you have a big decision to make. Should you tweak that post to make it even more effective? Or should you create a post that’s just like it and try to repeat your success? A Quick Check of Blog Success Answering a few quick questions should help you to determine whether it’s time to rewrite or time to do some tweaking. Here are five great queries to start with: 1. How Old is Your Post? The average lifespan of a blog post is about 2 to 3 years. Posts that fall outside of this time frame are, for most purposes, dead and buried. If your post has reached senior status, it might be time to … [Read more...] about How to Make the Most of a Great Blog Post