How many times have you written a blog post that has faded into obscurity never to be seen again?No views, no shares, and don’t even dream of any links.Even worse, how many times have you commissioned content for your blog that is not delivering any direct measurables and you suspect the strategy involves throwing titles at the wall like spaghetti to see what sticks?Writing a blog post is not sitting down and bashing out 500 words of whatever is on your mind or about what the CEO wants to talk about. Then grabbing an average stock image, loading, and hitting publish.Writing a good blog post involves a lot more than knocking out copy when you feel the urge – you get out what you put in (garbage in, garbage out, GIGO).Rand Fishkin first termed the phrase 10x Content on his Whiteboard Friday presentation in 2016. He offers great advice about what quality content requires, such as:Optimal viewing on any device.Trustworthy and useful.Solves problems.Delivers an emotional … [Read more...] about 10 Characteristics of a High-Quality Blog Post
8 10 content update
Change might not always be fun, but sometimes it is necessary to get ahead in the game of Google. Over the last several months, Google has rolled out two fresh updates to shake up the bad content and spammy link world once again: Panda and Penguin. At this point, Panda and Penguin updates should almost be expected. Although the two updates did not rock our world quite as bad as we anticipated, there is almost always someone who suffers when an update strikes. Panda and Penguin are notorious for rolling out harsh penalties, and it is best practice to stay with the tide and keep those penalties at bay. If you are in need of a content strategy upgrade, these techniques should help repel any pandas or penguins that cross your path. Panda’s Push For Quality Content The purpose of Panda’s update is to encourage quality content from websites and downgrade offenders in the SERPs. Google introduced Panda in 2011 as a solution to wipe out low quality content farms. The update was … [Read more...] about 10 Content Strategy Tips to Beat Panda and Penguin
In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an idea I had about finding ways to expand existing content and better market the byproducts of your business: “Instead of linking to the link-bait article, I’ll write my own POV (point of view) in the proper context and promote it elsewhere.” Shari’s idea was to respond further to interviews by writing more on her own site. This allows you to clarify any statements you made that were possibly taken out of context or misquoted, for example. But, I think we can use that idea for much more. Businesses Do It Businesses make use of byproducts all the time. Furniture companies resell their waste sawdust, for example, and we heated our house this winter using “bricks” made from that exact type of substance. There was even a fantastic article recently about a civil engineering professor who has found a way to create an … [Read more...] about Are You Taking Advantage Of Content Byproducts?
Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff works. I’ll help you become enough of a pro to navigate all of the key features for your content marketing needs. Our goal here is mastery without the complexity. First, let’s discuss why you should take the time to learn and use Google Analytics for content marketing. Why is Google Analytics important for content marketing? The point of data is to help guide your decisions as a content marketer. Google has collected a vast amount of data about your business and your customers. And by signing up for a free Google Analytics account, you can turn that wealth of data into actionable information. This can show you how … [Read more...] about How to Use Google Analytics to Measure and Improve Your Content Marketing
share tweet share pin it e-mail share If you don’t review your content, then you don’t know its value. You don’t know what is doing well. In all likelihood, this means you’ll be missing opportunities for improvements and wasting resources where they aren’t needed. The best way to make sure you’re not falling into this trap is to audit your content. But how should you go about it? Here, we run you through the fundamentals of content audits and show you the potential you can unlock for your website if the auditing process is done right. Request a Content Audit It’s often said that a little knowledge is a dangerous thing. Most online marketers have heard that “Content is King” or have twigged that Google talks a lot about “relevant” or “high-quality” content. These are important principles. Unfortunately, simple messages and buzzwords aren’t enough to guide marketers in … [Read more...] about Discover your Potential with Content Audits