What we can take from Sharks and Minnows is that the use of full-screen imagery, graphics, video, excellent typographic hierarchy, and structure are what is needed to elevate an article to a high-quality. And, now considered standard rather than the exception. … [Read more...] about 10 Characteristics of a High-Quality Blog Post
8 10 content update
Bad user experience. Google strives to provide the best possible user experience for its users. Un-engaging and uninformative content is the perfect recipe for bad user experience; if your content is failing to provide value, it will be a strike against you during the next Panda update. Content that is too thin. Great content can come in all shapes and sizes, but long content is what’s hot right now. Long content adds value to your website because it generates more traffic, encourages audiences to stay longer and interact, and it also reportedly has a higher ROI than short form content. Duplicate content. Duplicate content has resulted in Google penalties for quite some time now, and this is still the case with Panda 4.1. Keyword stuffing. Unfortunately, the days of keyword stuffing are still not over. The fortunate part is that keyword stuffing doesn’t really work. Even if your attempts slip through the cracks, the positive results will be short-lived. Outdated … [Read more...] about 10 Content Strategy Tips to Beat Panda and Penguin
They’re reminding me of what I purchased and making it easy to buy something else now, and they’re doing it in a way that doesn’t annoy me (like many companies’ emails do) but instead makes me want to make a purchase right now. They’re saying, “Here’s what you have. Would you like more of it or maybe something additional?” That’s the whole idea of expanding your content, really. Here’s what I have — here’s what I could have. … [Read more...] about Are You Taking Advantage Of Content Byproducts?
Speed directly impacts your bounce rate, as can be seen in the image above. Google announced that page speed will be a ranking factor in mobile search as of July 2018. Having a slow site can kill your chances of ranking in SERPs and tank your traffic. … [Read more...] about How to Use Google Analytics to Measure and Improve Your Content Marketing
create transparency and give you an overview of your content help identify content with the potential for quick optimization reveal redundant content that can be eliminated from your website create a clear, targeted structure for your website and its content lay the foundation for the creation of a content strategy are an investment in the performance of your content One last question: When should I do a content audit? The easy answer is: Now!. There is never a bad time to gain a better understanding of your content and its structure, and see where your areas of potential lie. That said, there are certain milestones in the life-cycle of a domain where a content audit is of particular value: … [Read more...] about Discover your Potential with Content Audits