A compelling intro that summarizes what you’ll cover, all while conveying the core message and general tone to the audience.A minimum of three sections with their own subheadings, enabling you to cover multiple focuses relating to the same topic. longer blogs are better, but only if it makes sense for the topic; don’t write 1,200 words on gardening tips, please, breaking it into four 400-word bite-sized posts instead.Keyword-stuffing is a big no-no. It’ll be clear as day that you’re just advertising if discretion isn’t applied. Make a few natural insertions that don’t stick out like a sore thumb, or your users will be thumbing the back button.Work in a compelling, non-salesy call-to-action (CTA), which can funnel users through to a specific service, newsletter sign-up or web page.Return to your core message at the end; think of the final paragraph as a closing statement and recap. Each blog should have a purpose that you don’t make obvious … [Read more...] about Struggling to Get More Leads? Write Great Content!
8 2 content update fortnite
Bring valuable, old content bang up to date Articles go out of date, fast. Bitcoin stories are updated every five minutes and fashion fads are irrelevant within the week. Even on the slower side, travel trends last maybe a few months and seasonal pieces need to be updated once a year. All of this presents a fantastic opportunity: no matter what the topic, I’m willing to bet you’ll find that your competitors rely on out of date articles to meet your audience’s demands. … [Read more...] about Content doesn’t have to be original to be effective
Then what? Well, that’s up to you! It’s high-time to start working on that post. The least you can do, is read it again critically to see if it is still factual, accurate and relevant. If so, and nothing has changed in your company, market or niche that could warrant an update process, just make some small changes and save the post — the notification will be gone. But in most cases, there’s a lot that can happen in six months and it will be a good idea to reevaluate your content and add, delete or rewrite parts of it. It’s also a good idea to come up with a strategy for your cornerstone content. … [Read more...] about The stale cornerstone content filter: keep your core content fresh!
Pages where the goal or audience aren’t clear. If you don’t even know who you wrote a page for and what you wanted to achieve with it, then how can you expect its content to do well?Pages that have been optimized for too many keywords. These pages run in circles. Also, pages that weren’t optimized for any keywords. These go nowhere at all!Pages that are hyper-optimized to the point where humans can barely read them. Oops! 2006 called, and it wants its keyword-stuffed pages back.Go and fill out the spreadsheet so you’re thoroughly clear on what role each page plays within your website, and how it performs. … [Read more...] about Content Optimization: Boost Traffic by Improving What You Already Have
Analyze the performance of your existing content. If certain topics or titles have worked well for you in the past, then similar posts are likely to work well for you in the future.Find the exact search terms that people are looking for when they visit your site. Snap up these keywords to create highly relevant content for your audience.Find out exactly where visitors are leaking out of your site. This means you can find content in need of an update that will get people to stick around longer.Discover the intent behind the keywords that bring users to your site. If they don’t correlate to your business goals, then create content focused on keywords that do.You may already be well-versed in using analytics for SEO purposes. Now, it’s time to explore how analytics can help you create next-level content for your site. … [Read more...] about 4 Ways to Use Google Analytics to Find Content Ideas