Do More than the Bare Minimum Any business can get a basic website up and running, populating it with just enough content to set the gears of engagement in motion. But why stop there? Less isn’t always more, and your audience wasn’t born yesterday; they’ll notice if you’ve put in the time and effort when it comes to your online presence. And honestly, in an age of clickbait competitors and sneaky snakes in suits, there’s a necessity to stay on your toes. Go the extra mile or three – don’t be afraid to allocate more of your budget towards web design or content creation. … [Read more...] about Struggling to Get More Leads? Write Great Content!
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Analyze the performance of your existing content. If certain topics or titles have worked well for you in the past, then similar posts are likely to work well for you in the future.Find the exact search terms that people are looking for when they visit your site. Snap up these keywords to create highly relevant content for your audience.Find out exactly where visitors are leaking out of your site. This means you can find content in need of an update that will get people to stick around longer.Discover the intent behind the keywords that bring users to your site. If they don’t correlate to your business goals, then create content focused on keywords that do.You may already be well-versed in using analytics for SEO purposes. Now, it’s time to explore how analytics can help you create next-level content for your site. … [Read more...] about 4 Ways to Use Google Analytics to Find Content Ideas
Join Us for Our Next Webinar!Join our next ThinkTank webinar on Wednesday, October 3 at 2:00 PM Eastern and learn the top mistakes that in-house SEO professionals make when building links and how to avoid them. North Star Inbound’s founder Nicole DeLeon will offer advice on how to fix what’s broken in most practitioners’ link building approach so you can start earning the links you deserve. … [Read more...] about Why & How to Repurpose Your Existing Digital Content
Bring valuable, old content bang up to date Articles go out of date, fast. Bitcoin stories are updated every five minutes and fashion fads are irrelevant within the week. Even on the slower side, travel trends last maybe a few months and seasonal pieces need to be updated once a year. All of this presents a fantastic opportunity: no matter what the topic, I’m willing to bet you’ll find that your competitors rely on out of date articles to meet your audience’s demands. … [Read more...] about Content doesn’t have to be original to be effective
Always strive for the best! If you want to rank, you need to put your heart and soul into your work. Your site must be of impeccable quality, full of high-quality, engaging and relevant content. And that’s a lot of work. We know, because we are in the same position as you. Sometimes, we too find ourselves struggling to keep up and making sense of this never-ending stream of content. Luckily, little helpers like the stale content filter helps to keeps us on our toes! … [Read more...] about The stale cornerstone content filter: keep your core content fresh!