4. Mental Toughness Dave: Mental toughness has become another cliche in the lexicon of our society. Many people think because they work 80 hours a week and do crossfit that they possess real intestinal fortitude. This just isn't the case. The ability of a human being to endure life's real challenges comes from within and has nothing to do with how many "Tough Mudders" you've done. It starts with developing a genuine purpose that is driven by something bigger than yourself. In the SEAL Teams, that purpose is lashed to our commitment to our brothers and to the mission. Once you have submitted to the concept of the "greater good" all your preconceived notions about being tough will be replaced with the realities of a driven life. … [Read more...] about Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]
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It’s almost a dead certain reality that any inhouse search marketer today will need to develop new skills, if they don’t already possess them. For years, many in the industry have advocated the need to know more than SEO to be successful in SEO. In the near future that will be proven out, and skills beyond SEO will be demanded from anyone trying to make a career as an SEO. Just knowing the basics of SEO is often enough to get you started, and that will remain true – as a statement. The basics themselves will continue to expand, so this becomes a moving target. Let’s just say you cannot be too aware of emerging trends and how they impact your world. … [Read more...] about What The Future Of Search And Social Marketing Means To An InHouse SEM
There’s so so stories, poorly edited, poorly produced. She’s tired of hearing about a couple that went to a party in Washington (gets laughs). There’s misquoting. And yet each day there is a good impact. She’s concerned we might have channels of comment and discussion but we might lose the news, the actual stories. Or there might be a more elitist approach to news, higher cost read by fewer, so masses that are underinformed. Huge social cost including possibility of unrest. … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet
Google CFO Patrick Pichette said that Google was going to resume investments and hiring, “especially in engineering and sales.” … [Read more...] about $5.94 billion, 7 Percent YoY Revenue Growth, 14 Percent Paid Click Growth
Wildshark’s spider will search your website for missing titles, duplicate titles, and overly short or overly long titles. They do still have the short Google title limit in place, so use your judgment there. They also look for missing or duplicate meta descriptions, which can be quite important and indicate duplicate content issues as well. They’ll even check if your meta description is too long for Google’s results display. They’ll look for missing H tags, duplicate H tags, or overused H tags, as well as pages that have overly long or overly short H tags, which can indicate issues with closing a tag in the code. The tool also looks for broken links, though I don’t believe it checks for redirects or other valid status codes, and it checks for image ALT tags. … [Read more...] about Are There Any Good Free Alternatives to Screaming Frog?