You probably know this already, since you’re looking for alternatives, but Screaming Frog is a very valuable tool for marketers, especially those looking to audit their website. It’s a search spider, meaning it crawls your website and can harvest a huge amount of data in a relatively short amount of time. A total site crawl will give you a complete readout of your scripts and media, your meta data, your links and their status, and a whole lot more besides. All of that information is incredibly valuable when you’re trying to fix errors and generally make your site look better to the search engines.The downside, of course, is the price. Screaming Frog has its own free version, but that version is limited in functionality. You can crawl your site for broken links and link errors, page titles and meta data, your meta robots directives, your hreflang attributes, and it can find duplicate content. It can also generate an XML sitemap for … [Read more...] about Are There Any Good Free Alternatives to Screaming Frog?
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Expectations were high for Google’s Q3 given some of the positive reports coming out about clicks and search volumes from third parties such as Efficient Frontier and comScore. Even though Google performed solidly (almost $6 billion in a still-bad economy) there may be some disappointment on Wall Street (apparently not). Google’s Eric Schmidt said “The worst of the recession is behind us.” He added, “We’re very pleased with the third quarter.” Google apparently did better than consensus estimates and so “beat the street.” Shares are now up in after-hours trading. Most metrics were flat. Here are the earnings release and associated highlights: Google reported revenues of $5.94 billion for the quarter ended September 30, 2009, an increase of 7% compared to the third quarter of 2008. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the third quarter of 2009, TAC … [Read more...] about $5.94 billion, 7 Percent YoY Revenue Growth, 14 Percent Paid Click Growth
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet
I’ve been thinking a lot lately about the future of search. What will it look like? What will the changes ahead mean to me as an inhouse search marketer? Will my work be different? Will I need new skills? It’s almost a dead certain reality that any inhouse search marketer today will need to develop new skills, if they don’t already possess them. For years, many in the industry have advocated the need to know more than SEO to be successful in SEO. In the near future that will be proven out, and skills beyond SEO will be demanded from anyone trying to make a career as an SEO. Just knowing the basics of SEO is often enough to get you started, and that will remain true – as a statement. The basics themselves will continue to expand, so this becomes a moving target. Let’s just say you cannot be too aware of emerging trends and how they impact your world. There are undoubtedly many who could claim to have predicted the advent of social media. If you’ve got … [Read more...] about What The Future Of Search And Social Marketing Means To An InHouse SEM
In May of 2011, a team of 20-25 highly trained Special Forces troops landed in the middle of the night in a town outside Islamabad. They flew in undetected, and used their countless hours of training to take down the world's most ruthless terrorist, Osama Bin Laden. They were SEALs, and the world finally got a close up view of what the most elite fighting team in the world could accomplish. Even before that point, I became fascinated with Navy SEALs, and the rigors of SEAL training. Think about this statistic for a second. Only 15% of those trying to become SEALs actually make it through the training. That's right, the training is so rigorous, so mentally tough, so physically extreme, that even the most athletic, strongest, and toughest trainees drop out. That statistic is insane, but makes complete sense, when you think about what SEALs must do on a regular basis. They jump out of planes at 20K feet, with oxygen masks on, dropping in behind enemy lines, to complete dangerous missions … [Read more...] about Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]