As I mentioned above, backlink audits and link profile protection now have to be a fundamental element of your SEO strategy. Negative SEO DOES work. I’ve spent many a sleepless night cleaning up profiles of penalized sites courtesy of competitors. Even if you are doing everything correctly, you could still suffer from a penalty because one of your competitors goes to fiverr and sends you 10,000 wiki do follow not indexed home page links with money anchor text for $5. If you are tracking your backlink profile at least monthly if not more often, you’ll be the first to know something’s wrong, and can disavow the links before they result in penalties. … [Read more...] about How to Protect your Site and Recover from a Google Penguin Penalty
Launched in 2002 by Napster co-founder Sean Parker, Plaxo is an online address book that will automatically update, synchronize, recover, and unify your contacts. Because Plaxo is a cloud-based platform, it keeps track of your contacts so you don’t have to worry about constantly updating your address book manually. Whenever a contact updates their information, the changes will appear in your address book. Another interesting feature that Plaxo provides is the ability to list the connections between contacts so that your contacts are organized and easy to manage. Plaxo can also sync your calendar and send out birthday reminders. … [Read more...] about 12 Professional Networking Alternatives to LinkedIn
Despite this though, e-commerce link building can be both fun and rewarding, when done correctly. Take the time to approach the process creatively and work out what would make a publisher link to a commercial page. Maybe you’re an exclusive seller for a particular brand? If so, ask them to link directly to their category on your store. … [Read more...] about 10 Reasons Why Your E-Commerce SEO Campaign is Failing
Yes, we’ve worked with many sites over the years that have been effected by Panda, but Panda 4.0 only hit two of our clients. Those two clients were warned that there were patterns in their website that fit patterns that Google Panda penalizes for. Both of these sites had over 100,000 pages of content, and both had tons of location pages. For example, one client also had pages for every zip code. Both clients had tens of thousands of near identical pages where only the location was changed on the pages. For example, the Denver, Colorado page was the same as the Troy, New York page. Both of these sites also had tons of “near identical” product pages as well. … [Read more...] about Ask the Experts: What’s Changed After Panda 4.0?
Glenn: When you take on an SEO project, are you absolutely determined to succeed? Are you ready to bend over backwards to help your client or company win? Although there are no guarantees in SEO, I feel as if you need to understand that success is possible in order to achieve it. SEO results can take a long time to build. Changes implemented now could take months to bring strong results. During that time, you might be pushed to give up, change direction, etc. That push could be from clients, cross-functional teams, executives, etc. It's ok to adapt based on changes in the environment, but don't give up on SEO. You need to have the confidence to know your actions will lead to results. … [Read more...] about Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]