In May of 2011, a team of 20-25 highly trained Special Forces troops landed in the middle of the night in a town outside Islamabad. They flew in undetected, and used their countless hours of training to take down the world's most ruthless terrorist, Osama Bin Laden. They were SEALs, and the world finally got a close up view of what the most elite fighting team in the world could accomplish. Even before that point, I became fascinated with Navy SEALs, and the rigors of SEAL training. Think about this statistic for a second. Only 15% of those trying to become SEALs actually make it through the training. That's right, the training is so rigorous, so mentally tough, so physically extreme, that even the most athletic, strongest, and toughest trainees drop out. That statistic is insane, but makes complete sense, when you think about what SEALs must do on a regular basis. They jump out of planes at 20K feet, with oxygen masks on, dropping in behind enemy lines, to complete dangerous missions … [Read more...] about Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]
At the end of May, I wrote a round-up post of expert opinions on the latest big Google updates: Panda 4.0 and Payday Loan 2.0. Now that it’s been a month or so, I thought I’d ask another group of experts for their opinion on how the update has continued to be reflected in their clients and their own SEO progress. I asked our experts the following: “Now that Panda 4.0 has been out for about a month, have you seen any long-standing changes to website traffic or SERPs? If so, what is your recommendation for first action steps to make the best out of this Google update?” From Marcus Tober, CTO and Founder of Searchmetrics: Unlike with other recent updates, I didn’t see many big changes after the release of Panda 4.0. A couple of well-known brands that landed on the loser list recovered, like yellowpages.com, which returned to nearly the same visibility it had before. When there are quick recoveries like this, it usually means that Google is still tweaking the … [Read more...] about Ask the Experts: What’s Changed After Panda 4.0?
To succeed as an e-commerce retailer, you need to succeed at SEO. No ifs, no buts. The harsh reality is that a reported 80% of e-commerce stores fail. The causes of this range from a lack of investment and poor cash flow to having a website which consumers do not trust, low-quality product photography, and even a lack of traffic. No traffic means no sales, and this ties in perfectly with a poor-performing SEO campaign. That’s not to say that e-commerce SEO is easy. Far from it. To succeed at e-commerce SEO, you need to have in place a team whose abilities span multiple disciplines, including: Technical SEO Copywriting Link Building Content Marketing Conversion Rate Optimization Looking at the requirements in this way makes it a little clearer as to why most e-commerce retailers fail. Competition is fierce in most niches, and it’s no longer possible to rely on a single SEO approach. Having so much talent with one team is expensive, as are agencies who specialize in such … [Read more...] about 10 Reasons Why Your E-Commerce SEO Campaign is Failing
According to John Bennett, director of the Master of Science and executive coaching and assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte,“between 60-80% of jobs are found through personal relationships.” That’s why it’s important to cast a wide net and network as mush as possible through organizations like college alumni associations, business fraternities, and industry events. Of course, there are also plenty of networking opportunities online through sites like Quora and social networks like Facebook, Twitter, and Pinterest. But when it comes to networking professionally online, the go-to site is LinkedIn. Since 2002, LinkedIn has become the world’s largest online professional networking site with over 380 million members in over 200 countries and territories. And while LinkedIn has proven to be an incredible assist for anyone looking to make professional connections or find employment, there … [Read more...] about 12 Professional Networking Alternatives to LinkedIn
A month after Penguin 2.0 was released, the dust is settling and most people are eager to know: What exactly is Penguin 2.0 filtering? How does Penguin 2.0 differ from Penguin 1.0? What can I do to recover my site and to protect my site from getting hit in the future? Should I try to recover, or start over with a fresh domain? First let me give you some context. The first Penguin was a more lethal, shotgun link spam filter. They had to send a message to the SEO community, so they pulled out their shotgun, fired, and took down thousands and thousands of sites. If you got hit by Penguin 1.0, the aftermath was brutal, with rankings completely gone for most head terms, the long tail disappearing, and a loss of between 30% and 80% of organic traffic. What Penguin 1.0 specifically targeted was link networks, paid links, high anchor density, and massive numbers of low quality links. Some sites still have Penguin 1.0 penalites that haven’t been removed. So what does Penguin 2.0 look for? … [Read more...] about How to Protect your Site and Recover from a Google Penguin Penalty