8x10 slip in wedding album

Tomorrow is the so-called “mobilegeddon” — the day Google gives mobile-friendly web pages a boost in its mobile search results, and demotes the ones that aren’t. Google gave site owners and webmasters a two-month warning about this change — time enough for many to adapt, but you can bet that many websites are going to disappear from Google’s mobile search results tomorrow. Surely there are millions of small business owners that rely on mobile visibility, but a) aren’t even aware of tomorrow’s change, or b) don’t have the time or money to make their websites mobile friendly. For the ones lucky enough to use a content management system like WordPress, it might be as easy as switching to a responsive theme. For the ones with a small website and a web developer/designer on staff (or on contract), it might be as easy as converting to a mobile-friendly design. (For a big site like Search Engine Land, we went through this last year and it … [Read more...] about My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update

It’s been about a year since Ask went back to its roots as a full Q&A site and at the end of last year, we offered up its most popular questions of 2010. In that story from 2010, note that Ask.com claimed 90 million users at that time, and in this year’s followup release of the most popular questions, Ask.com cited their 60 million users helped predict what’s to come in 2012 (see below). According to Comscore’s September 2011 web property rankings however, Ask remained around 90 million unique users, and reported in October that Ask’s search share remained steady. Whether it’s 60 or 90 million doesn’t really matter, all that really matters is the quality of answers Ask.com returns when you put in the most popular questions. To make it interesting this year, I’ve provided links to each search result for the questions below, survey says… Top Celebrity Search Terms & Questions Asked In 2011 Was Kim Kardashian’s wedding … [Read more...] about Searching For Answers On Ask.com In 2011

This is part 12 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign. Yesterday, as we begun the fourth and final stage of the keyword research process, we looked at several ways to analyze your website and segment keywords into groups based on user intent. Today we'll wrap up the entire research process, and this series, by outlining the final act of keyword grouping. Often times even your segmented keyword lists can be quite extensive and it'll be important to group these phrases even further in order to be properly optimized into the website. This ensures that each page optimized maintains a tight focus but still able to be optimized for a significant group of keywords. Grouping phrases together for on-page targeting The process of organizing your keywords is similar to the … [Read more...] about Comprehensive Guide to Keyword Research, Selection & Organization, Part XII

Distilled strongly believes in content marketing, and that the time for content marketing is now. We've written recently about some specific types of content that brands can produce and publish, and I now want to share thoughts about the topics that you can cover on your blog or elsewhere on your website. It's important to think about when you'll be publishing specific content, as well as what you're publishing. Why Plan your Content Calendar? Creating content that is very relevant to your reader at that very moment has disproportionately high benefits. Being 'on-trend' or 'in touch with the zeitgeist' not only gives you some structure (relieving you from the "what should I write about next?" dilemma) but also increases the likelihood that people will interact with your content, that it will be shared, or that readers will take the next-step / CTA that you want them to.From Distilled's experience in creating content for our own sites, and planning content strategy for … [Read more...] about Creating an Editorial Calendar for Content Marketing

I’ve written often about the dangers of ignoring social media in SEO (and vice versa), but I’m here today to write about another danger: ignoring social benefits in the traditional sales funnel. It’s frustrating that people continue to treat social media as an individual entity, a separate department, instead of a versatile tool. We shutter up our Social Media teams in their own rooms and leave them to their tweets and Instagram photos while the marketing pros hunker down on the big guns: conversions. Landing Pages. Leads, Costs, ROI. Sure, most pros acknowledge the power of social media in terms of brand awareness — it’s the flypaper that holds the customer still long enough for us to shove them down the sales funnel, where we cash them in profit. But we often forget that social media is part of the sales funnel, a crucial element that often clinches the sale or conversion. It’s time to take off our blinders and stop focusing on the short-term … [Read more...] about What You Lose When You Ignore It